Ruth Strothers-Mcclelland Email & Phone Number

Albany, Ny, Us

New York, United States

• Manage $150K total budget with a focus on crafting all marketing materials and driving community outreach efforts that significantly enhanced brand visibility and engagement.• Oversee 9 nursing homes across a territory from Burlington, Vermont to Syracuse, New York, leading a team of 15 to enhance sales competencies, targeted marketing strategies, and achieve set performance goals.• Engage in executive-level meetings with local physicians, hospitals and community leaderships to establish local market of patients’ needs and streamline communications.• Focus on leading the development and implementation of center-specific marketing strategies, including transitioning to Salesforce to centralize sales efforts and enhance productivity.• Develop and negotiate physician sign-on contracts and create programming agreements for facilities, driving business growth aligned with the needs of key referral sources, including hospitals.• Partnered with VT Medicaid to establish NY border facilities to establish cross state relationships and drive additional VT Medicaid business.• Built strong relationships with key accounts and medical professionals, coordinating with teams to maintain a census rate of 96% in a challenging rural market, and achieving a 30% increase in admissions from the third-largest referring hospital.• Acknowledged for building and retaining a high-performing senior staff over 6 years, gaining national recognition for leadership excellence and impact on sales training and staff development.• Fostered and maintained strong partnerships with hospitals, achieving a successful collaboration with all local hospitals within market enhancing patient referrals and support services.•Invited to participate in Alzheimer's Leadership Council, collaborating with 8 other professionals on event coordination and local marketing strategies to enhance planning for affiliates.

Assist and trained in a sub-acute setting, while involved in implementation of care plan with supervising physical therapist, collaboration with doctors and social workers with discharge planning and medical transcription for patients. Direct involvement with management of care plans and facilitating improved communication with family and facility. Highly knowledgeable in insurance reimbursement and Medicare, Medicaid and HMO guidelines.

New York, United States

• Directed under the program director to handle referrals, performing thorough eligibility assessments through chart and financial reviews, patient interviews, and detailed explanations of rehabilitation concepts to patients and their families.• Spearheaded discharge planning and team collaboration meetings to ensure swift and efficient reintegration of patients into their communities, enhancing patient satisfaction and care outcomes.• Developed and led a targeted marketing strategy with a $30K annual budget, establishing new contacts and fostering relationships within the medical sector, local industries, and broader community.• Created and distributed educational materials, effectively communicating key healthcare information to patients, doctors, and community stakeholders, supporting informed healthcare decisions and enhancing community engagement.

New York, United States

• Led a team of 40-50 employees and drove regional sales, human resources, and operations, leading to a 275% revenue increase from $400K to $1.5M through strategic competitor analysis, grassroots initiatives, and effective coordination with buying and advertising groups.• Oversaw the selection and purchasing of new product lines for 23 locations, optimizing inventory distribution based on profitability and market trends, and implemented a new payroll system to enhance financial oversight and store manager accountability.• Developed and managed comprehensive advertising and marketing strategies, including the execution of expos, which significantly boosted product exposure and customer engagement in the capital and Adirondack region.• Focused primarily on customer satisfaction and staff development, resulting in enhanced productivity and recognition for exceptional customer service.

Bachelor Of Science- Mba, Marketing And Business Management

Associate'S Degree, Physical Therapy/Therapist

Master Of Education - Med, Education