Redefining Urban Product, we bring in product that are:State of ArtQualityFriendly Price Tag

• Drive and developed content-driven marketing strategies through both traditional & digital marketing channels (printed collaterals, website, social media, SEO keywords optimization & google analytics)• Market research with strategic intention to best market existing & startup services• Doctors’ engagement – drive overall doctor services strategies development to best market, on-board and support doctors for startup• Mapping out requirements and work with B2B e-commerce team vendor to ensure the B2B e-commerce platform (startup) is properly developed according to technical and seamless UX requirements• Mapping out of system processes for users’ manual & training• Organised and consolidate the product list across the Rx, OTC and supplements categories. Coordination with several overseas suppliers to ensure the product list is refreshed with the latest pricing, availability and dosage/packaging. Ensure all supplier/manufacturer GCMP licenses are properly organized and stored• Worked with senior management and the senior pharmacist to ensure all products are adequately tagged with right prescription information and pricing

• Set-up, lead, managed marketing & events team (team of 6) to achieve KPI & determine effectiveness (ROI)• Market trends & competitors’ pricing analysis. Developed new business through Gebiz and training partnership• Plan and execute social media initiatives to promote brand awareness, event engagement and drive registration• Plan, prepare & budget documents for training tender & VCF submissions• Developed in house training programme with therapists & overseas speakers• Managed the creation and deployment of marketing communications and collateral including emails, online ads, websites, print collateral, direct mail, training courses/event signage etc. – to ensure they accurately reflect courses/event branding, positioning and key messaging

• Full secretariat support for the largest College, College of Physicians, Singapore with 15 Chapters specialties and a total of 800 members• Coordination and minutes taking for Council, Chapter Board Meetings & Annual General Meeting (AGM)• Planning, publicising, executing & budgeting of College & Chapters’ events, lectures and conferment ceremony.• Budgeting of College’s financial expensesEvents Executive, March 2010 – March 2012• Events management of Medical Events - internal & external• Creating the identity & publicity awareness of the Medical Events to ensure full attendance• Secretariat support for College of Dental Surgeons, Singapore

• Set-up and managed marketing & events team (team of 5) to achieve KPI & determine effectiveness (ROI)• Handle all aspects of sales, marketing, promotions, communications, events and membership relations matters• Managed all marketing planning and promotions activities; including strategic planning and pricing strategies to achieve the marketing and club’s objectives