Ruthana S. Email and Phone Number
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Executive coach and values-driven leader with 20 years of experience across senior marketing, consulting, and coaching roles. I've coached and partnered with leaders in startups to the Fortune 100 in tech, athletic apparel, CPG, higher education, real estate, e-commerce, wellness, IT services, manufacturing, professional services, government, media, restaurants, private equity, and venture capital.A certified leadership coach since 2014 and first-generation daughter of refugees, I founded Parse Coaching to expand access to executive coaching to leaders at every level and specialize in leadership development, organizational change, work-life integration, improving ways of working (communication, collaboration, conflict), and team coaching.In my senior marketing and consulting roles, I've been in the C-suite, responsible for developing strategies that align business goals to brand positioning, full-funnel marketing execution, and organizational culture and processes that drive financial results. I've led marketing, cross-functional, and external agency teams to collaborate and launch new B2B/B2C subscription products and services for early stage startups and public/private companies.Avid rock climber, amateur baker, casual skier, and trained yogi & meditator—my latest interests include writing fiction and building with fabric.
Parse Coaching
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FounderParse Coaching 2022 - PresentExecutive coaching for leaders at every level. At Parse, executive coaching is centered on enhancing executive function—not a job title. Using an integrative, goal-focused approach infused with pragmatic introspection, behavior change experiments, and deliberate reflection, I help leaders empower their “inner boardroom” in service of their goals—resulting in enhanced executive function and outsized impact. Specialties: leadership development, organizational change, work-life integration, ways of working (communication, collaboration, conflict), and team coaching. Schedule a 30-min intro call: hello@parsecoaching.com
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Executive CoachParse Coaching 2014 - 2022Operated as a senior marketing leader leveraging coaching skills "in the wild" to build high-performing teams, drive organizational change, and improve executive team alignment and collaboration.As an external executive coach I partnered with senior leaders to broaden strategic self-awareness and spark behavior changes that translated into expanded influence and impact.
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Executive Thinking PartnerCore Thinking Partners 2023 - Present -
Core GuideChief 2022 - PresentNew York, Ny, Us -
Executive CoachAriel Group 2022 - PresentWaltham, Massachusetts, Us -
Leadership CoachHumanq 2022 - PresentSan Francisco, California, Us -
Thinking Partner | CoachTrue Advance 2021 - PresentNew York, Ny, Us -
Group Facilitator | Wharton Women'S CirclesThe Wharton School Dec 2023 - May 2024Philadelphia, Pa, Us -
Senior Vice President Marketing3 Enrollment Marketing, Inc. 2021 - 2022Oneonta, Ny, UsAs a member of the executive team, I led a group of fantastic Difference Makers to build and elevate 3E's go-to-market strategy, brand voice, sales enablement, lead generation, executive events, and 3E's suite of Advisory services. 3E's goal is to become the most sought-after enrollment marketing services company in the market with 100% commitment to client goals, the pursuit of higher education, and cutting-edge enrollment solutions that make a difference. -
Senior Director Of MarketingSupport.Com 2018 - 2021Anywhere, UsDrove B2B & B2C brand, product, and digital marketing for Support.com's enterprise customer support services, subscription tech support services, and consumer software. Reinvigorated Support.com's corporate brand strategy, positioning, mission/vision/values, and relaunched the corporate website in 2021. Reported directly to the CMO. --Support.com, Inc. is a leader in full-service customer and technical support solutions delivered by a global network of home-based employees. Merged with Greenidge Generation Holdings (NASDAQ: GREE). -
Senior Director Of MarketingQuad Learning Inc 2015 - 2018Led a team responsible for lead acquisition and activation for U.S. recruiting and for supporting field marketing/sales for international recruiting. Owned brand strategy, product marketing, all digital channels (email, social, website), video, design, content, international marketing and field support, and international partner engagement. For the U.S. and key international markets, developed and implemented a comprehensive brand strategy, positioning, value proposition, messaging framework, and training for the American Honors brand and led corporate mission, vision, values development, and value proposition-product/service alignment assessment for the Quad Learning brand. Reported directly to the CMO. --Mission-driven, venture-backed education start-up that partners with U.S. higher ed institutions and community colleges to increase access and outcomes for domestic and international students. Acquired by Wellspring International Education.
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Director Of MarketingQuad Learning Inc 2014 - 2015
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Marketing DirectorAol 2013 - 2014New York, Ny, UsDrove brand & product marketing for AOL Paid Services' new B2C web and mobile subscription products. Responsible for developing brand strategy, go-to-market/media strategy, positioning framework, product messaging, brand naming, identity creation and overall creative strategy. Also managed and developed consumer insights research, brand promotions, and offline distribution channels. Ran the RFP process and managed the relationship for a multimillion dollar agency engagement for end-to-end product development & integrated marketing launch. -
Senior Marketing ManagerAol 2011 - 2013New York, Ny, Us
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Marketing ManagerAol 2010 - 2011New York, Ny, Us
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Engagement DirectorBrand Value Advisors Llc 2009 - 2010Marketing advisory firm that provides strategic counsel, analytical products and tactical oversight to private equity and venture capital firms and their portfolio companies. Responsible for driving brand valuation and market research client engagements. Industry experience in recreation and leisure and QSR (quick service restaurants). -
Senior ConsultantMillward Brown Vermeer 2008 - 2009New York, Ny, UsGlobal brand strategy and financial consulting division of Millward Brown (formerly known as Millward Brown Optimor). Led project work in brand strategy development and assessment, brand valuation, marketing ROI, positioning, brand architecture and communications audit assessments. Industry experience in professional services, financial services, consumer package goods, real estate, luxury goods, technology, non-profit, and media. -
ConsultantMillward Brown Vermeer 2006 - 2008New York, Ny, Us
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AnalystMillward Brown Vermeer 2005 - 2006New York, Ny, Us
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Assistant Account ExecutiveJwt 2004 - 2004New York, Ny, UsGlobal advertising agency within the WPP network. Gained project experience in brand development and naming strategy, advertising concept development, strategy and execution, day-to-day account management and communications research analysis. Industry experience in technology and software. -
Head Research AssistantThe Wharton School 2003 - 2003Philadelphia, Pa, UsCo-authored, planned, managed and researched a study on small world phenomenon and network theory related to women and corporate governance.
Ruthana S. Skills
Ruthana S. Education Details
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The Wharton SchoolWomen'S Studies -
Northwestern UniversityLearning And Organizational Change
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Northwestern UniversityGraduate Certificate In Organizational & Leadership Coaching
Frequently Asked Questions about Ruthana S.
What company does Ruthana S. work for?
Ruthana S. works for Parse Coaching
What is Ruthana S.'s role at the current company?
Ruthana S.'s current role is Atypical Executive Coach | ex-SVP Marketing | Startup x Fortune 100 | Integrative Leadership | Helping Leaders Harness their Inner Boardroom.
What is Ruthana S.'s email address?
Ruthana S.'s email address is ru****@****ail.com
What is Ruthana S.'s direct phone number?
Ruthana S.'s direct phone number is +120252*****
What schools did Ruthana S. attend?
Ruthana S. attended The Wharton School, Northwestern University, Northwestern University.
What are some of Ruthana S.'s interests?
Ruthana S. has interest in Science And Technology, Children, Arts And Culture, Education.
What skills is Ruthana S. known for?
Ruthana S. has skills like Customer Insight, Integrated Marketing, Brand Development, Strategy, Market Research, Brand Architecture, Product Marketing, Advertising, Marketing, Positioning, Creative Strategy, Account Management.
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