Marketing & Communications Coordinator
Tallahassee, Florida, Us
Worked with the leadership team to execute communication strategies to advance strategic business objectives and reputation throughout Florida. - Managed marketing budget, vendor relations, and procurement process - Developed campaigns to promote programs and initiatives in the Big Bend Region and in South Georgia - Implemented policies, procedures, and goals for marketing department - Partnered with a local integrated marketing agency to allocate additional marketing funds from a statewide grant - Developed social media content and created press releases, fact sheets, flyers, marketing and event collateral, media advisories, media kits and external communications pieces - Led the communication efforts for regional branding initiatives including Career Pathways and the Florida-Georgia Workforce Alliance, a regional branding initiative aligning workforce development partners in North Florida and South Georgia - Collaborated with multiple departments to promote and develop events for job seekers and business partners including CareerSource Capital Region’s signature business event, the Talent Innovation Summit. - Developed communication plans to recruit applicants for local and statewide programs - Collaborated with local partners, including community colleges, local businesses and economic development partners to launch a campaign aimed at increasing awareness of local education programs for nontraditional career paths - Oversaw projects and workload for multiple interns, temps and a graphic designer