As a digital marketing manager for Fiore Communications, I help clients achieve their goals through comprehensive digital strategies. From social media to email marketing, website management and SEO strategies, I translate analytics into actionable insights for each client.

Collaborated with communications and administrative teams to develop strategic digital advertising campaigns in a 17-county region in North Florida and South Georgia.Analyzed social media efforts to increase audience growth and engagementOptimized website, blog and intranet content to improve search engine visibility and user experience

Worked with the leadership team to execute communication strategies to advance strategic business objectives and reputation throughout Florida. - Managed marketing budget, vendor relations, and procurement process - Developed campaigns to promote programs and initiatives in the Big Bend Region and in South Georgia - Implemented policies, procedures, and goals for marketing department - Partnered with a local integrated marketing agency to allocate additional marketing funds from a statewide grant - Developed social media content and created press releases, fact sheets, flyers, marketing and event collateral, media advisories, media kits and external communications pieces - Led the communication efforts for regional branding initiatives including Career Pathways and the Florida-Georgia Workforce Alliance, a regional branding initiative aligning workforce development partners in North Florida and South Georgia - Collaborated with multiple departments to promote and develop events for job seekers and business partners including CareerSource Capital Region’s signature business event, the Talent Innovation Summit. - Developed communication plans to recruit applicants for local and statewide programs - Collaborated with local partners, including community colleges, local businesses and economic development partners to launch a campaign aimed at increasing awareness of local education programs for nontraditional career paths - Oversaw projects and workload for multiple interns, temps and a graphic designer

Implemented marketing and communications strategies in coordination with leadership team - Created all social media, website, and external communications content - Developed websites to promote a regional grant and summer program - Collaborated with local and statewide workforce development and education partners on communication plans for programs and initiatives - Managed media, agency, vendor, and government relations- Published weekly email newsletters and engaged staff to increase customer awareness and subscription to newsletters

Managed social media and online presence in coordination with technology department - Expanded social media presence to engage new target audiences - Managed editorial calendar and published articles on company blog - Worked with local media to increase visibility and awareness within a restricted marketing budget

Hosted and organized events for students and executive leadershipLed team of employees during event planningAssisted team of 6 managers with projects as needed

Organized the Program for Pensacola Christian College's May 2013 Fine Arts ProductionSold and designed advertisements for local businessesOrganized layout of event program

Hired and managed Audio and Video Marketing TeamDirected audio and video advertisements for eventCoordinated marketing campaigns with the vending and sales managers to produce a record year of sales

Organized art show planning and promotionPrepared artwork for display