Ruth Azar-Knupffer Email & Phone Number

London, Gb

• Brand consultant – delivered transformational programme of new brand identity for three lifestyle jewellery businesses held by endorsing brand. Leading creative team including stakeholder training, and board-level strategic coaching• UX content copywriter• Senior copywriter – authoring and development of written brand, including tone of voice, brand strapline, ATL and BTL campaigns. Developing and embedding key messages across the organisation. Stakeholder reporting and coaching• Digital lead – supervising web audit, transition to new brand identity and creation of editorial calendar/critical path• Providing creative review internally so that a high level of quality is maintained.

Guildford, United Kingdom

• Producing editorial content for website and social media.• Reviewing content UX• Developing ToV guidelines for new educational brands• Editor, in-house magazine.

London, United Kingdom

• Leading the creative team, in partnership with senior designer, and managing relationships, creative output and application of brand guidelines• Working with internal clients to make sure all communications are on brand and positionning productsand campaigns clearly and effectively• Developing and embedding key messages across the organisation• Partnering with designers and art directors to develop concepts for new creative work as briefed by a rangeof clients within the organisation – including fundraising; policy and campaigns; digital and direct marketing• Creating and presenting comms plans, brand guidelines and style workshops to internal clients, to build skills andensure clear and consistent messaging• Writing branded copy for a range of media channels including digital advertising, web copy, social mediapress ads, above the line campaigns (Sun Partnership), direct mail, editorial newsletter, content and marketingand promotional materials• Providing creative review internally so that a high level of quality was maintained.

London, United Kingdom

• Digital content audit and reporting• ToV creation• Content UX and brand-market synergy development• Organic SEO• Clients included TechRadar, Richer Sounds and Cambridge Audio

• UX content copywriter• Delivered 2-year programme writing and developing 34 buying guides as revenue and SEO tools (+85% growth YoY; 200% customer conversion)• Project managed major restructure of content SEO for sainsburys.co.uk • Written brand custodian for Sainsbury’s online team• Written concept creation for online sales campaigns including user journey & wire-frames.

London, United Kingdom

Producing a wide range of interview-based articles for clients including Aston Martin, the Home Office, ITV and Orange.Stakeholder and project management.Established in-house training for writers.

London, United Kingdom

Short and long copy including press releases and legal fact sheets for international human rights case.Strategic consultancy.

Doha And London

Presenting live news on-airInterviewing public figures live on-airEditing news scriptsCompiling news reports

London, United Kingdom

Writing, editing, presenting and producing daily news bulletins.Interviewing public figures live on-airLive reporting

London, United Kingdom

Research, writing and presenting of interview based features.Authored two radio shows for English Learning department.In-house training included interview and presentation development, editing and journalism skills, journalistic best practice and legal awareness.