JOC Consulting is a creative urban planning practice that specialises in community engagement, activation and strategy. We partner with state government, local council and private sector clients to create better places and stronger communities. In this role I manage a team of communications and engagement consultants and lead a broad range of engagement and strategic projects for state and local government and the private sector. Recent projects include:Placemaking NSW, White Bay Power Station Community Engagement Program The Office of the 24-Hour Economy Commissioner - Women’s safety in Purple Flag Precincts engagement, co-design and concept design report. Safer Cities: Her Way Engagement and Co-design for Bayside Council and Blacktown City Council Hawkesbury City Council Cultural PlanCity of Parramatta Cultural Plan Engagement NSW National Parks and Wildlife Service - Strickland Estate and Nielsen Park community and stakeholder engagement.Other clients include: Transport NSW, NSW Department of Planning, City of Parramatta Council, Randwick City Council, Inner West Council, Bayside Council, Blacktown City Council, Hawkesbury City Council, Sunshine Coast Council, Logan City Council and Hornsby Shire Council.

Mahlab is an award-winning content and communications agency with a focus on audience-led approaches that add value and build loyalty. Highlights included: • Growing the Salesforce account to the agency's largest client, leading relationships across APAC and winning several industry awards for the APAC Content program.• Leading the launch of HBF's parenting sub-brand, Direct Advice for Dads, and providing valuable content for new dads at a critical transition point in their lives. The Industry awards received were fantastic recognition of the team’s creativity and passion but the positive feedback we received from thousands of new dads was what made this project really special (see website and video below)• Winning numerous industry awards for the content programs (the award parties were fun too) • Leading the Lenovo 'Makers Difference' campaign that showcased Aussie start-ups doing things differently (see video below)• Most importantly, learning daily from some of the industry's greatest content creators and strategists.In this role I was responsible for leading the strategy and content and communications programs for clients including Salesforce, Cisco, Prospa, Commonwealth Bank, UTS, HBF, Australian Water Association and more.

Key accounts: Salesforce, Prospa, Commsec, AGL, Lenovo, HBF, UTS, Simplus, Awards: Salesforce's ANZ content program (DigiDay Awards - Best Branding B2B Campaign and Content Moguls - Best B2B program) HBF's parenting sub-brand, Direct Advice for Dads (Content Marketing Institute 2017 - Agency/Client Content Marketing Partnership award, Content Marketing Launch of the Year, Best Content-Driven Website and Best Overall Editorial – Digital).

Key accounts: Salesforce, Cisco, Lenovo, HBF, UTS, Commsec, Randstad, IOOF.

Ran Arts and Culture blog 'I Like to Arty Hard' featuring street art and modern art exhibitions from travels around the world.Was invited to launch events, exhibitions and community arts projects and sent urban art-related books to profile on the blog. Also featured all arts and culture projects I worked on through my role at The Capital Group leading comms, PR and social media for a number of arts organisations or art programs for private property developers

The Capital Group is one of Australia’s leading corporate communication consultancies specialising in communication strategy, media relations, social media strategy, content creation, crisis management, issues management, investor relations, marketing, community relations, promotions and special events.In this role I was responsible for establishing and driving the agency's digital offering in a rapidly changing media environment (2012-2016) notably social media strategy and video content creation. Responsibilities included devising and implementing communications strategies that encompassed PR, social media, influencer marketing and events. Highlights included: • Delivering social media strategy, PR, activation and events for $2 billion Urban Village, Central Park Sydney including the launch of key public artworks Halo by Turpin and Crawford, Sea Mirror by Yann Kersale and Symbiosis by Caroline Rothwell• Leading the communications approach (digital, PR, social, influencer, events) for the Kensington Street lifestyle precinct in Chippendale including partnerships with Destination NSW, Tourism Australia, City of Sydney. Media coverage included Conde Nast Traveler, Sydney Morning Herald, The AFR, Gourmet Traveler, Dezeen, Concrete Playground, The Urban List, ABC Arts, Sydney Weekender and many more. • Managing the PR and social media for the inaugural BEAMS Arts Festival and Inaugural Chippendale New World Art Prize and for 3 subsequent years• Launching the TWT Creative Precinct including the digital and PR strategy and a series of block parties and community events in partnership with Brand X (see videos and select coverage below) • Delivering numerous placemaking and community events such at Central Park and Kensington Street Precinct Key accounts: Kensington Street Precinct, Central Park Precinct Sydney, NSW Health, Insure&Go, The Chippendale Creative Precinct, Southern Cross University and National Skills Week.

Freelance publicist for independent arts and lifestyle clients including prolific Sydney-based urban artist, Fintan Magee. Managed influencer meet ups and launch events for hospitality venues across Sydney.

The Australian Museum is a major Sydney attraction that showcases an outstanding natural history and cultural collection, and provides a hub of information, resources and research. Three-month contract role, reporting to the Marketing Director on the marketing of the ‘Deep Oceans’ exhibition and ‘Alexander the Great: 2000 years of treasures’ exhibition.Managed partnerships with organisations including Destination NSW, The City of Sydney, The Art Gallery of NSW, The Sydney Film Festival, National Geographic Channel and IMAX cinemas.

Jeans for Genes is a leading UK children’s charity and a popular annual fundraising initiative that aims to change the world for children with genetic disorders. My specialism in this role involved devising and implementing the organisation's content marketing strategy including establishing and managing the charity's first blog and growing their social media presence. Managed relationships and content collaborations with corporate partners including NOKIA, Avery, ASOS and MIH Jeans. Built relationships with bloggers, celebrity and education ambassadors for event activations and content creation. Worked with documentarians, videographers and animators to create campaign videos.

The Fawcett Society is the UK’s largest independent membership organisation and lobby group, dedicated to advancing women’s equality and rights.Internship that became a six month contract reporting to the Head of Communications. My specialism in this role involved managing The Fawcett Society's social media strategy as social platforms were in their infancy (Oh hi company Myspace page!) and emerging as an integral communications and fundraising tool. Coordinated high profile events, such as campaign launches at the UK House of Commons, round table discussions with Members of Parliament and industry leaders and anniversary celebrations at Westminster Abbey.