While working at Vine Digital I have really been given an opportunity to delve deep into the inner workings of SEO. As a specialist boutique agency, Vine Digital strives to offer unique solutions to digital challenges. My role as Key Account Manager has given me experience working largely in the Pharma/Medical industries which have to operate not only within Google's best practise but also under strict medical and legal restrictions. This just means that the digital strategies in these industries need to be even more creative in order to be seen and "heard". My understanding of SEO and its core function as a business traffic and lead driver has been expanded and one of the best parts of my job is to partner with my clients in order to see them learn more about how to use search to grow their business. SEO is an industry that is ever evolving and therefore it is an industry where curiosity and a hunger to improve is a desired skill - this is certainly one talent that this role is constantly teaching me.

As a Digital Campaign Manager at Titan Digital I have the opportunity to work with a broad range of industries throughout WA and NSW. My role is to collaborate with product specialists and clients to develop and execute digital strategies. Working closely with Google as Premier Partners, we identify market trends and insights to optimize business revenue through digital performance.Responsibilities include:- Proposals- Strategy- Client Service- Relationship Management with clients- Overseeing the campaign cycle - from proposal, to creative requirements, and reporting, in conjunction with our campaign management team- Communicate optimization suggestions and performance enhancing features to clients to maximize campaign results- Ensure campaign assets are collected and managed by the responsible team- Develop and demonstrate comprehensive product knowledge - pricing, specs, functions, value proposition

-Serving as the primary business contact, responsible for client satisfaction and profitability;-Consistently provide excellent customer service to accounts, as well as represent client needs and goals within the organization to ensure quality; Build relationships with clients and retain and grow accounts through the development of strong relationships with key decision makers;-Understanding of company capabilities and service,and effectively communicates all offerings to the client;-Establish strong relationships with clients, including effective and accurate reporting of all client contact and requests;-Provides regular two-way communication between the client and team, to provide strong team representation and set proper client expectations;-Responsible for all day to day activities, client communications, conflict resolution, and compliance on client deliverables and revenue of your portfolio of clients;-Reviews all major deliverables (i.e. strategic brief, functional specifications, project plans, etc.) to ensure quality standards and client expectations are met;-Owns the contract,contract renewals and up-selling for new work / services for an existing client;-Working with senior team to deliver against agreed Client / Agency strategies, proposals and briefs;-Be a liaison with the client and internal R.O.I. teams, managing both relationships effectively;-Gaining a strong knowledge and understanding of a clients’ brand, industry and products;-Ensures that all processes and procedures are completed, quality standards are met, and that projects are profitable;-Identify new opportunities within the clients business thereby growing the business for R.O.I. Media and prepare proposals to sell services that address these needs;-Project management using efficient systems and meeting R.O.I. Media’s high standards of quality and outcomes;-Responsible for the creation, implementation and execution of Account growth and sales plan;

I spent 4 years working as a Marketing Coordinator at Duram Paints. Duram is a medium to small business which means that I was able to gain a great deal of hands on experience. I worked closely with our design agency to create all advertising and packaging design. I enjoyed this and gained a lot of experience in branding and brand building from being actively involved in the construction of the Duram and Optima Coatings brand guide and brand executions. I was also in charge of the CRM for Duram and integrated many facets of the organization through this. Another of my tasks was managing and maintaining the website and social media sites, and was lucky enough to project manage the redesign and make over of the Duram Website. I also worked on the development of two of the Duram sub-brands websites, which were launched early 2015.I have been very instrumental in driving the business’s online presence and have motivated and created Duram’s current social media. I have had experience in content creation, and social media communication strategies, which can be particularly challenging in a business where the management team is not knowledgeable of social media platforms and is resistant to “humanizing” the brand.

I worked at Faircape Property Developers as the Brand Manager and Wembley Square centre manager. The position involves marketing the centre to attract more business for tenants, as well as co-ordinating events to bring new markets to the centre. Managing the Faircape brand involved creating a strong and recognisable brand for the Faircape umbrella brand which can be easily acknowledged through all interactions with the subsidiary brands. The position involves a wide range of skills such as customer relations and communication, strong administrative skills, delegation, leadership, strategic thinking as well as a creative imagination.

At Luxury Brands, a PR and marketing consultancy, my position as Account Assistant involved assisting the Account Executive with his clients by writing press releases and general media liaison and co-ordination. I worked on a number of clients in property, investment and hospitality. The position included elements of event co-ordination as I was involved in setting up press conferences and monthly investors’ breakfasts.

I joined the FoodBank Cape Town just before its operational launch in March 2009, and was involved in the creating of the brand, as well as being the events co-ordinator for the public launch day on the 6th of April 2009. My job included organising and co-ordinating the Foodbank's fundraising and marketing activities. I was also the volunteer co-ordinator, organising activities, accommodation and transport for volunteers as well as advertising the Foodbank overseas to attract volunteers.