Passion like fire! Global comms & marketing leader, experienced driving C-suite initiatives and activating programs with the world's leading brands. 20+ years leading breakthrough initiatives to increase reputation, reach & revenue. Adept C-suite partner in internal/external comms, digital/social media, brand partnerships & community engagement. Experienced in complex digital transformations, ESG, M&A + investor comms . Certified Prosci® change management practitioner and Spanish translator. Strong track record rallying teams around innovation and creating campaigns that snap, crackle and pop.______________________________________CAREER HIGHLIGHTS• Driver of strategic comms for Equifax's $1.5B cloud transformation, supporting brand evolution from credit bureau into diversified, global data leader. Shaped messaging on innovation, ESG and culture, earning Google Cloud awards and thought leadership opps w/ Bloomberg, Financial Times, Forbes, MIT. Led new employer brand & engagement to inspire global workforce through pandemic & historic growth period.• Spearheaded C-suite & external comms strategy for Cox Enterprises, a $20B diversified tech company. Promoted cutting-edge Cleantech strategy; TechStars & startup ecosystem; esports; large M&As & CSR. Helped ideate and launch new employer brand to attract top talent.• Led communications/marketing strategy to reposition InterContinental Hotels Group as a cutting-edge technology player in the hospitality industry, delivering a compelling messaging platform for $1B dollar innovation program.• For a leading global nonprofit, forged revenue-generating brand partnerships and 30+ cause marketing campaigns with Procter & Gamble, Pfizer, Warner Bros., Whirlpool, Mars, Nissan, HSN, AT&T, Lowe's, eBay, JC Penney, Groupon, JP Morgan Chase, Citi, Wayfair, Barnes & Noble, etc. Media alliances with Time and Huffington. • Published 100+ features/interviews with high-profile figures: Ricky Martin, Mayor of Los Angeles, 3 Latin American vice presidents, U.S. HUD Secretary Henry Cisneros, NBC anchor Natalie Morales, Maria Elena Salinas & execs from Microsoft, Facebook, Nike, NPR, L'Oréal, General Motors, Walgreens, 3M, Sony Pictures, NFL, L.A. Dodgers, Dr Pepper Snapple, MTV Networks, etc.• Created & hosted Atlanta’s first Latino public affairs FM radio show, interviewing politicians, celebrities, business leaders and artists, earning metro area's No. 2 rating in daypart.• Won MAGS gold award for best industry publication, for the world’s largest tradeshow organization.
Listed skills include Media Relations, Copywriting, Public Relations, Marketing Communications, and 19 others.