Simon Rutherford Email and Phone Number
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Simon Rutherford personal email
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As CEO of creative media agency Slingshot, I don’t play by the rules, I rewrite them. My genius team and I, find unconventional ways for businesses to grow.When Chicken’s see me…they cross the road! Why? Because I was the lead media strategist who took KFC Australia from a $500 million brand to a $1 billion powerhouse over a 10 year period. I didn’t stop there. During this time I pulled off what many said was impossible—I stole the Cricket sponsorship from McDonald’s, sparking a 20-year love affair between KFC and Australian cricket.My Pizza Hut client once called me dogmatic for pushing and pushing an idea I believed in. That same client later thanked me for making him the first TV sponsor for Big Brother’s hugely successful debut season in Australia.I have shattered records for the most Musical Theatre tickets sold in Australia. Twice.I am delighted to be one of Australia’s most awarded media strategists, including awards for best retail, best integrated, best use of content, best small budget and an MFA Grand Prix award winner for my work on KFC cricket. As a leader I am blessed with a team who has been selected by WRK+ in the best places to work four years in a row (2021-2024). Most recently finishing in 4th place.What drives me? The pursuit of something different or better.If you're ready to challenge the status quo, let's talk. I’m here to slingshot ambitious brands to success, with a team that's as relentless and daring as I am.Connect with me if you're open to change, ready to break some conventions and create something extraordinary
Independent Digital Audit
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Ceo And FounderSlingshot Media Ventures Apr 2009 - PresentJust like David vs. Goliath we see the opportunities to win that others don’t. His expert eye, critical thinking and agility helped him topple the giant…thanks to his trusty Slingshot!You can rely on a Slingshot too. We identify the opportunities to win in media & marketing that others fail to see and propel our clients forward; getting them further & faster than they thought possible.We’re a full service, strategy led agency and a true ‘specialist’. We choose to focus our experience and expertise on a select cluster of categories. We call this cluster of categories ‘Home Enhancement Products’. You must have intimate knowledge of a category to be able to win within it. Only with deep knowledge you can pinpoint the areas of opportunity best able to be exploited through smart media strategy. Put simply, we think of ourselves as natives in our client’s categories – not tourists. This approach has enabled us to craft winning strategies for some of Australia’s best-known brands. Are you ready for the Slingshot difference?Recognition for our work includes: 2017 Festival of Media Global - Awards Finalist | Best Independent Agency Campaign 2017 Festival of Media Asia - Awards Finalist | Best Use of Content 2017 Mumbrella Awards - Finalist | Media campaign of the year 2017 Effie Awards Australia - Finalist | Media Led Idea 2016 Ad News Awards - Finalist | Branded Content 2015 Media Federation Awards - Finalist | Best Campaign Media, Entertainment and Leisure 2015 Media Federation Awards - Finalist | Best Use of a Small Budget
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Advisory BoardIndependent Digital Audit Feb 2020 - PresentTown Hall, New South Wales, AuIndependent Digital Audit – or IDA for short – is an Australian company helping SMEs find opportunities to improve their online marketing approach.We provide businesses with an honest, independent and comprehensive audit of their website and let them know what’s working and what’s not. From basic website structure to paid search efforts and search engine optimisation (SEO). If things need work, we’ll put together a prioritised action plan to help get them back on track.
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Director And FounderStep Change Marketing 2009 - Jul 2015Alexandria, New South Wales, Au -
Managing DirectorBellamyhayden Nov 2000 - Mar 2009Au -
Senior StrategistThe Media Palace Jun 1996 - Nov 2000
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Group HeadMedia Decisions Jul 1993 - Jun 1996
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Media Assistant, Media Planner Buyer, Senior Planner Buyer, Media ManagerGeorge Patterson Bates Apr 1987 - Dec 1990
Simon Rutherford Skills
Simon Rutherford Education Details
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Shore
Frequently Asked Questions about Simon Rutherford
What company does Simon Rutherford work for?
Simon Rutherford works for Independent Digital Audit
What is Simon Rutherford's role at the current company?
Simon Rutherford's current role is Partner & CEO Slingshot Media | Innovative Strategist | Transparency Advocate | Culture Champion.
What is Simon Rutherford's email address?
Simon Rutherford's email address is si****@****.com.au
What is Simon Rutherford's direct phone number?
Simon Rutherford's direct phone number is +612926*****
What schools did Simon Rutherford attend?
Simon Rutherford attended Shore.
What skills is Simon Rutherford known for?
Simon Rutherford has skills like Advertising, Product Innovation, Social Media Advertising, Media Relations, Angel Investing, Sponsorship Sales, Marketing Communications, Digital Media, Digital Strategy, Online Advertising, Integrated Marketing, Media Planning.
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