Global Director Marketing Research
Oversaw development and successful execution of annual learning plan for global and North American consumer learning totaling over $50M.• Generated strong global cross-functional understanding and buy-in of consumer learning, ensuring consumer was focal point of all strategies and tactics.• Collaborated with global marketing partner, completed full deployment of successful Global Mom Segmentation; driving understanding, identification and adoption of strategic mom targets and development of Brand Architecture, and execution of that Architecture throughout global organization.• Provided leadership of 13-member team with extensive coaching and development goals, resulting in highly effective and engaged team.• Led development of new Innovation Process with cross-functional team, modernizing processes and specific tools; resulting in financially robust 15-year innovation pipeline.• Completed complex consumer learning plan, supporting successful launch of HUGGIES® diaper variant in North America and achieving all stated goals for distribution, consumer trial and repeat, and total sales volume in very competitive market.• Managed and developed team of 8 market research analysts supporting North American business, balancing job and career satisfaction of individuals, while meeting objectives and goals of business.• Supported Target Customer Team shopper insights, including key sell-ins to Target buyers, including KOTEX® brand UbK launch.• Created category level stories for retail partners, gaining permanent placement of Kleenex® at key retailer (previously merchandised as seasonal item) resulting in a $20M sales increase.• Presented at multiple industry conferences, positioning company as expert in virtual reality marketing research.
