Ruth Thompson Email and Phone Number
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STRATEGIC MARKETING AND MARKET RESEARCH PROFESSIONALTranslates Consumer Insights into Targeted Strategies and Actionable Marketing Plans with Breakthrough Results-Demonstrated history of developing, utilizing, and aligning insights, executing business objectives that increase brand awareness, strengthen customer loyalty and drive business growth. Diverse background spanning Consumer Packaged Goods, Business to Business and Insurance Services industries.-Engaging leader with strategic judgment and savvy, creating environment that fosters collaboration; consistently lead teams that deliver breakthrough results in efficient and creative ways, including global solutions. Deliver full range of integrated marketing capabilities including:Strategic Planning | Innovation Pipeline Development | Concept Development | BrandingMarket Research | Advertising | Agency Management
Kimberly-Clark
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Owner PrincipalThompson Consulting Jun 2014 - PresentOshkosh, Wisconsin AreaStrategic Marketing Consultant focused on all areas of strategic marketing, market research and shopper research. Specifically:-Development and training of brand fundamentals-Strategic targeting-Segmentation-Innovation pipeline development-Execution of new product development-Long term strategy development-Market research to support those strategic efforts-Shopper research-Concept development
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Senior Brand Manager, HuggiesKimberly-Clark Jan 2014 - PresentNeenah, WiLed development of long-term innovation pipeline for brand, including product and communication innovation, ensuring brand met short and long-term financial objectives. Verified regional plans were aligned to global positioning and innovation for brand.• Led Strategy & Innovation for HUGGIES® brand, ensuring robust pipeline of product and communication innovation; sustaining brand financial goals.• Managed cross-functional project with high visibility to Group President for Kimberly-Clark North America, creating category purchase drivers; resulting in dynamic and proprietary simulation tool, allowing branding, pricing, product features and channel variables to be altered in order to predict strategic outcomes.
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Global Director Marketing ResearchKimberly-Clark 2007 - Jan 2014Oversaw development and successful execution of annual learning plan for global and North American consumer learning totaling over $50M.• Generated strong global cross-functional understanding and buy-in of consumer learning, ensuring consumer was focal point of all strategies and tactics.• Collaborated with global marketing partner, completed full deployment of successful Global Mom Segmentation; driving understanding, identification and adoption of strategic mom targets and development of Brand Architecture, and execution of that Architecture throughout global organization.• Provided leadership of 13-member team with extensive coaching and development goals, resulting in highly effective and engaged team.• Led development of new Innovation Process with cross-functional team, modernizing processes and specific tools; resulting in financially robust 15-year innovation pipeline.• Completed complex consumer learning plan, supporting successful launch of HUGGIES® diaper variant in North America and achieving all stated goals for distribution, consumer trial and repeat, and total sales volume in very competitive market.• Managed and developed team of 8 market research analysts supporting North American business, balancing job and career satisfaction of individuals, while meeting objectives and goals of business.• Supported Target Customer Team shopper insights, including key sell-ins to Target buyers, including KOTEX® brand UbK launch.• Created category level stories for retail partners, gaining permanent placement of Kleenex® at key retailer (previously merchandised as seasonal item) resulting in a $20M sales increase.• Presented at multiple industry conferences, positioning company as expert in virtual reality marketing research.
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Director Marketing And Strategic PlanningAlta Resources 2006 - 2008• Increased integrated self-service options by leading new product development including virtual reality consumer care and corresponding technologies.• Led strategic planning effort, defining corporate direction, as well as specific product and market plans to deliver on significant growth plans, resulting in execution of lead generation marketing campaign leading to $2.5M in new business.• Worked directly with Fortune 100 Consumer Packaged Goods and Pharmaceutical clients, executing large-scale lead generation, one-to-one marketing and e-commerce programs; achieving marketing and sales objectives.
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Director Strategic MarketingAppleton 1996 - 2006Consulted with business units, identifying product and market growth opportunities, as well as building strong business cases for pursuing opportunities.• Achieved aggressive long-term financial goals by identifying markets for significant growth and defining internal and external business needs, while transforming culture of organization from product-focused to market-needs focused.• Led market research function including development of research processes, observing consumer and customer behavior in product usage situations; driving new product development efforts; and ensuring highly engaged and effective team.• Developed Quality Function Deployment and new product development processes, improving product development success and implementation across corporation.• Spearheaded new product development cross-functional teams, resulting in successful product concept development.• Executed development of new corporate branding structure, resulting in successful corporate name change as critical first step in implementing new structure.• Conducted market and individual company research, leading to several successful acquisitions.• Developed strategic marketing plan for foodservice packaging product line and began execution of branding, promotions, and public relations aspects of plan.
Ruth Thompson Skills
Ruth Thompson Education Details
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University Of Wisconsin - MadisonMarketing, Management -
Marketing
Frequently Asked Questions about Ruth Thompson
What company does Ruth Thompson work for?
Ruth Thompson works for Kimberly-Clark
What is Ruth Thompson's role at the current company?
Ruth Thompson's current role is Owner Principal at Thompson Consulting.
What is Ruth Thompson's email address?
Ruth Thompson's email address is ru****@****ing.com
What is Ruth Thompson's direct phone number?
Ruth Thompson's direct phone number is (920) 721*****
What schools did Ruth Thompson attend?
Ruth Thompson attended University Of Wisconsin - Madison, University Of Wisconsin-Oshkosh.
What skills is Ruth Thompson known for?
Ruth Thompson has skills like Customer Insight, Marketing Research, Market Research, Consumer Products, Segmentation, Cross Functional Team Leadership, Strategy, Marketing Strategy, Marketing, Competitive Analysis, Marketing Management, Brand Management.
Who are Ruth Thompson's colleagues?
Ruth Thompson's colleagues are Yvonne Zhan, Hayden Mccracken, Ghazi Ali, Jo Larcombe, Veri Yanto, Michael Wallace, Dan Schultz.
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Ruth Thompson
San Francisco, Ca5forteweb.us, flywheelnetworks.com, hotmail.com, google.com, google.com1 (650) 2XXXXXXX
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Ruth Thompson
Difference Maker, Equity Seeker, Inclusionist, Ally, Advocate, Impactful LeaderScottsville, Ny -
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Director Of Business Operations | Business Management | Leadership Development | Creative WritingBethlehem, Pa -
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Founder Executive Director | Fanm Saj, Inc | Cultural Strategist | Restorative Justice Trainer | Restorative Hr | Author Of Sacred Ori Affirmation Card Deck | Coop Discoverer Sweet LivityMiami, Fl
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