Ruth Glaser Email & Phone Number

Minneapolis, Minnesota, United States

Authentic® is a national fractional CMO firm, serving clients across the United States and beyond. We were early pioneers in our industry, and continue to set the standard for fractional CMO excellence.Our unique approach combines Marketers + Methodology + Mindshare to help growing businesses Overcome Random Acts of Marketing® and increase maturity.

Greater Minneapolis-St. Paul Area

Interim CMO, VP Marketing, Sales and Marketing Consultant who creates integrated marketing strategies. Provides marketing planning, management and services, including go-to-market, demand generation, lead generation, content marketing, campaigns, email marketing, events, social media, public relations, marketing automation and CRM for B2B and B2C clients..

Greater Minneapolis-St. Paul Area

• Vice President Client Services and Director Sales and Marketing for an award-winning boutique marketing agency known for excellence in content marketing, video, and PR, with 15 year track record serving SMBs. STMC was.
• Collaborated with founders to grow vision, strategy, and execution plans during a period of business realignment.
• Led a cross-functional account team to create omnichannel marketing strategies, develop tactical plans, and execute programs for 20+ SMB clients in financial services, technology, retail, manufacturing, healthcare, and.
• Turned around an underperforming marketing services practice, using EOS / “Traction” organizational operating system, Agile marketing methodology, and Jira project management technology to deliver measurable client.
• Led high-performing sales team, driving and supporting annual sales growth.
• Increased brand awareness and established thought leadership by presenting at national conferences and industry events.GO-TO-MARKET STRATEGY | MARKET DEVELOPMENT

Greater Minneapolis-St. Paul Area

• Created an innovative and disruptive new business model, launching a bricks-and-mortar retail meal preparation concept and e-commerce website, currently operating in four Twin Cities locations. Raised $4M in private.
• Led business to $6M+ in annual revenue, employing 150 people, operating six corporate locations. Opened 32 franchise stores located in Boston, St. Louis, Kansas City, Virginia, Washington, South Carolina, and New Jersey.
• Developed go-to-market and growth strategy; marketing and brand strategy; product development; sourcing & supply chain management; e-commerce website development and technology; investor relations; franchise and.
• Named “Top 25 Women to Watch” by Minneapolis/St. Paul Business Journal.
• Earned media placements in Time, USA Today, Real Simple, Woman’s World, and other national media, as well as regular appearances on local tv.

Greater Minneapolis-St. Paul Area

• Head of Marketing for internationally renowned golf club and event venue that hosts leading PGA and USGA events, including the 2016 Ryder Cup. MARKETING STRATEGY | CAMPAIGNS | DIGITAL TRANSFORMATION
• Oversaw sales and marketing including strategy, budget, program development, and execution.
• Developed complete sales and marketing foundation: brand positioning, social media, public relations, events, digital and content marketing, marketing automation, CRM, website/CMS, and sales enablement.
• Led digital transformation and launched the club's first full-cycle marketing strategy and growth plan, including building a high performing sales team, fueling 20+% annual revenue growth.
• Pioneered first data-driven, digital marketing strategy with content, SEO, SEM, and PPC, which grew lead conversion, increased close rates, and improved sales velocity.
• Developed marketing programs and partnered with agencies to execute demand generation campaigns, resulting in 60-100% marketing-contributed pipeline growth. CLIENT RELATIONSHIP MANAGEMENT | BUSINESS DEVELOPMENT | TEAM.

• PROSAR provides pharmacovigilance and medical information services for drug makers, biotech & consumer product companies,
• Led team of 7 charged with customer retention and business development support. Improved processes and reduced time to delivery resulting in referenceable accounts for the first time. Grew customer base by 200%.

Ba, English And Communication

Mba Coursework, Business Administration And Management, General