Ruth Glaser Email & Phone Number

Minneapolis, Minnesota, United States

Authentic® is a national fractional CMO firm, serving clients across the United States and beyond. We were early pioneers in our industry, and continue to set the standard for fractional CMO excellence.Our unique approach combines Marketers + Methodology + Mindshare to help growing businesses Overcome Random Acts of Marketing® and increase maturity, growth, and transferrable value.We are Authentic Fractional CMOs™Tested. Trusted. True Executives.Learn more at www.authenticbrand.com

Greater Minneapolis-St. Paul Area

Interim CMO, VP Marketing, Sales and Marketing Consultant who creates integrated marketing strategies. Provides marketing planning, management and services, including go-to-market, demand generation, lead generation, content marketing, campaigns, email marketing, events, social media, public relations, marketing automation and CRM for B2B and B2C clients. Past clients in a broad range of industries, including retail, technology, professional services and e-commerce. Contact glaser.ruth@gmail.com

Greater Minneapolis-St. Paul Area

Vice President Client Services and Director Sales and Marketing for an award-winning boutique marketing agency known for excellence in content marketing, video, and PR, with 15 year track record serving SMBs. STMC was the agency I used for 7 years while at Hazeltine before joining their leadership team to launch a new vertical market practice for private clubs. EXECUTIVE LEADERSHIP DROVE STRATEGIC PLANNING FOR EXPONENTIAL GROWTH• Collaborated with founders to grow vision, strategy, and execution plans during a period of business realignment.• Led a cross-functional account team to create omnichannel marketing strategies, develop tactical plans, and execute programs for 20+ SMB clients in financial services, technology, retail, manufacturing, healthcare, and non-profit.• Turned around an underperforming marketing services practice, using EOS / “Traction” organizational operating system, Agile marketing methodology, and Jira project management technology to deliver measurable client results.• Led high-performing sales team, driving and supporting annual sales growth.• Increased brand awareness and established thought leadership by presenting at national conferences and industry events.GO-TO-MARKET STRATEGY | MARKET DEVELOPMENT• Developed bundled B2B service offerings with a tiered pricing model and go-to-market strategy, growing target market from 5% to 30% of the client portfolio. • Created and executed an omnichannel integrated marketing strategy, leveraging personas, journey mapping, segmentation and personalization, and analytics; influenced 100% of net-new annual revenue. • Built sales processes, infrastructure, and sales enablement for the target market. • Created digital marketing assets, including personas, case study, webinar, conversion offers, advanced content, landing pages, and email nurturing campaigns, increasing website traffic by 40% and leads by 400%.

Greater Minneapolis-St. Paul Area

Created an innovative and disruptive new business model, launching a bricks-and-mortar retail meal preparation concept and e-commerce website, currently operating in four Twin Cities locations. Raised $4M in private equity and built a national franchise in the retail meal preparation segment - customers make multiple family-size meals to take home and serve later.INNOVATED AND LAUNCHED SUCCESSFUL TAKE-HOME AND SERVE-LATER FRANCHISE CONCEPT• Led business to $6M+ in annual revenue, employing 150 people, operating six corporate locations. Opened 32 franchise stores located in Boston, St. Louis, Kansas City, Virginia, Washington, South Carolina, and New Jersey.• Developed go-to-market and growth strategy; marketing and brand strategy; product development; sourcing & supply chain management; e-commerce website development and technology; investor relations; franchise and store-level marketing, operations, and training.AWARDS, NATIONAL MEDIA PLACEMENTS, KEYNOTE SPEAKER• Named “Top 25 Women to Watch” by Minneapolis/St. Paul Business Journal. • Earned media placements in Time, USA Today, Real Simple, Woman’s World, and other national media, as well as regular appearances on local tv.

Greater Minneapolis-St. Paul Area

Head of Marketing for internationally renowned golf club and event venue that hosts leading PGA and USGA events, including the 2016 Ryder Cup. MARKETING STRATEGY | CAMPAIGNS | DIGITAL TRANSFORMATION• Oversaw sales and marketing including strategy, budget, program development, and execution. • Developed complete sales and marketing foundation: brand positioning, social media, public relations, events, digital and content marketing, marketing automation, CRM, website/CMS, and sales enablement.• Led digital transformation and launched the club's first full-cycle marketing strategy and growth plan, including building a high performing sales team, fueling 20+% annual revenue growth.• Pioneered first data-driven, digital marketing strategy with content, SEO, SEM, and PPC, which grew lead conversion, increased close rates, and improved sales velocity. • Developed marketing programs and partnered with agencies to execute demand generation campaigns, resulting in 60-100% marketing-contributed pipeline growth. CLIENT RELATIONSHIP MANAGEMENT | BUSINESS DEVELOPMENT | TEAM LEADERSHIP • Built corporate relationships with US Bank, UnitedHealthcare, Best Buy, and others, generating $2M in annual recurring revenue. • Created the foundation for record-breaking, multi-million-dollar Ryder Cup hospitality sales.• Managed 300+ international volunteers supporting the most successful Ryder Cup in history with over 250K attendees. As a result, Hazeltine will be the first American venue to host a second Ryder Cup. • Developed and led the sales team to consistently exceed annual sales goals.• Built internal, cross-functional alliances to fuel marketing program development and revenue growth across the organization.

PROSAR provides pharmacovigilance and medical information services for drug makers, biotech & consumer product companies, • Led team of 7 charged with customer retention and business development support. Improved processes and reduced time to delivery resulting in referenceable accounts for the first time. Grew customer base by 200%.

Ba, English And Communication

Mba Coursework, Business Administration And Management, General