Being a mentor at the SCA means I get to connect with the freshest of minds and help them join the dots of wild ideas with sound strategic sense.

At RedPill, I lead our team of planners to produce the all-important intelligence behind our creative campaigns. I also support our creative teams, briefing them with the insights, and following up to sense-check their big ideas.www.redpill.uk.com

For me this was a great opportunity to formalise on my foundation as a creative and strategic thinker and look more closely at process, quant and qual and the future of strategy specifically within social media.

During this time I freelanced for boutique marketing consultancies who saw the value of working with an ex-advertising creative, along with working for smaller brands and individuals on a one-to-one basis.Work included: • Rebranding, strategic positioning, conceptualising and following through to production if needed • Market research and FMCG product development • Pitches and presentations, including a high profile Social Enterprise London seminar exploring the dangers of using social aims as marketing tools within the social enterprise business model

After leaving the Advertising agency nest, I found myself being matched for work when networking. During this time I audited a medium sized charity in East London looking at their marketing, management, staffing, governance, legal requirements, organisational effectiveness and finance.

Responsible for generating creative concepts that answer tight briefs within and integrated agency.Honda, National Lottery, Norwich and Peterborough

Always Ultra, Hotpoint, Guinness, Gillette

MINI, TA