Ruth Powers Email & Phone Number

Charlottesville, Va, Us

Princeton, New Jersey, Us

Princeton, New Jersey, Us

Princeton, New Jersey, Us

I led strategic marketing for SurgiMend PRS NPI and IBBR indication projects, developing and delivering marketing programs to drive brand growth. I headed all cross-functional activities to position the portfolio, develop creative concepts, categorize surgeon segments, and craft customer facing messaging for Integra’s combined PRS portfolio of SurgiMend and DuraSorb. I supervised global upstream pipeline development and execution to address clinical evidence needs, NPIs, and line extensions. I contributed to the business development strategy and executed complementary device acquisitions. Additionally, I managed a voluntary device recall by leading external and internal communication, directing remediation efforts, coordinating with cross-functional stakeholders to assess financial impact, and reforecasting revenue expectations.

Charottesville, Virginia, Us

I oversaw product development and marketing for the plastic surgery portfolio from concept to market launch, acting as the primary contact for product sustaining, messaging, and development. I led downstream marketing functions, including market analysis, forecasting, product launches, lifecycle management, voice of customer collection, and KOL relationship development. I devised and executed strategic plans to initiate and direct the Lipedema surgery reimbursement project, serving as the subject matter expert for clients, vendors, and the sales force. I created and managed training materials and events for the sales force and surgeons. Additionally, I steered the internship program and initiated marketing efforts for a Cause Program. • Achieved 30% growth for a stagnant product line from 2016 - 2017, 24% growth in 2018, and the best year in company history in 2019.

Charottesville, Virginia, Us

Minneapolis, Minnesota, Us

Tactile Medical is a leader in the treatment of lymphedema and venous ulcers, providing options for patients to manage these chronic conditions. Tactile develops and markets a portfolio of products including the Flexitouch, ACTiTouch, and Entre and serves tens of thousands of patients nationwide. The Product Specialist role required the development and execution of strategic sales plan to meet monthly and quarterly quotas. I was awarded the Quota Breaker awarded in 2012, 2013, and 2014 for consistently exceeding sales quotas.

PT Plus is a local physical therapy and wellness clinic. While in the Marketing Manager role I assisted with the launch of a new Charlottesville branch while maintaining Crozet launch patterns. Call points included physicians, hospitals, and skilled and assisted living facilities. I created the opportunity for two new clinics in local assisted living facilities, created marketing materials and managed workplace health initiative.

Caresouth, now a part of HealthSouth, was a leading home healthcare provider in the Southeast. I worked with physicians, hospitals, and healthcare facilities to raise awareness of this startup branch. As part of opening this location, I obtained a medical director and established protocols for the local office.

Mederi CareTenders was one of the largest home healthcare companies in the US. I marketed home health services to area physicians, hospital discharge planners, facility staff, and community service organizations in the Port Charlotte, Fl territory. I worked within a set expense budget, networking with area sales representatives to maximize productivity and exposure.

H.O.M.E. supplied durable medical equipment in the Punta Gorda and Port Charlotte, Florida areas, specializing in respiratory equipment. The Clinical Specialist role focused on marketing products and services to physicians, facilities, and hospitals to increase market share. While in this role I partnered with home health, hospital, and specialty sales representatives to maximize marketing efforts.

In this contract role, I promoted four different respiratory pharmaceutical products from Sepracor Pharmaceuticals, a leader in the research, development, and marketing of specialty pharmaceutical products. Call points included Pulmonologists, Otolaryngologists, Allergists, and Pediatricians. I worked closely with three different teams of sales representatives to maximize coverage and market growth through building physician and staff relationships, physician and staff in-services, and physician speaker programs.

Orlando, Florida, Us

Rotech Healthcare has been a leading provider of respiratory products for over 30 years. As a Sales Representative, I marketed home respiratory products and services to key physicians in the Sarasota and Punta Gorda, FL territories. I built a strong knowledgebase of respiratory conditions, both chronic and acute, and worked with vendor sales representatives to clearly understand product offerings and increase market share. I was consistently ranked in the top 2 Sales Representatives regionally and the top 25 nationwide. in 2008 I was awarded Elite Sales Representative for success in my assigned territory, measured by monthly and quarterly sales quotas.