Ruth Powers

Ruth Powers Email and Phone Number

Director, US Marketing @ Aroa Biosurgery Limited
Charlottesville, VA, US
Ruth Powers's Location
Charlottesville, Virginia, United States, United States
Ruth Powers's Contact Details

Ruth Powers personal email

n/a
About Ruth Powers

I have a proven track record of revitalizing stagnant product lines, achieving significant year-over-year growth, and managing high-impact projects. My expertise lies in orchestrating global marketing strategies, managing product portfolios, and leading cross-functional teams to deliver innovative solutions and maximize revenue. I excel at building and nurturing relationships with key opinion leaders, stakeholders, and clients to foster brand loyalty and drive market penetration. I am highly-skilled in Healthcare Marketing Management, Stakeholders Engagement, Strategic Planning & Execution, Cross-Functional Communication, Product Portfolio Administration, Market Expansion Initiatives, Brand Loyalty Monitoring, Multi-Disciplinary Collaboration, Project Controllership, Revenue Generation, Profit Growth, Global Marketing Strategy Development, Team Leadership, and Staff Mentoring. I am recognized for my outstanding leadership, strategic vision, and results-driven approach that consistently exceeds performance targets.

Ruth Powers's Current Company Details
Aroa Biosurgery Limited

Aroa Biosurgery Limited

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Director, US Marketing
Charlottesville, VA, US
Website:
aroabio.com
Employees:
223
Ruth Powers Work Experience Details
  • Aroa Biosurgery Limited
    Director, Us Marketing
    Aroa Biosurgery Limited
    Charlottesville, Va, Us
  • Integra Lifesciences
    Director, Global Strategic Marketing, Surgical Reconstruction
    Integra Lifesciences Jul 2024
    Princeton, New Jersey, Us
  • Integra Lifesciences
    Associate Director Global Marketing, Surgical Reconstruction
    Integra Lifesciences Nov 2023
    Princeton, New Jersey, Us
  • Integra Lifesciences
    Senior Global Product Manager
    Integra Lifesciences Jan 2021 - Nov 2023
    Princeton, New Jersey, Us
    I led strategic marketing for SurgiMend PRS NPI and IBBR indication projects, developing and delivering marketing programs to drive brand growth. I headed all cross-functional activities to position the portfolio, develop creative concepts, categorize surgeon segments, and craft customer facing messaging for Integra’s combined PRS portfolio of SurgiMend and DuraSorb. I supervised global upstream pipeline development and execution to address clinical evidence needs, NPIs, and line extensions. I contributed to the business development strategy and executed complementary device acquisitions. Additionally, I managed a voluntary device recall by leading external and internal communication, directing remediation efforts, coordinating with cross-functional stakeholders to assess financial impact, and reforecasting revenue expectations.
  • Microaire Surgical Instruments
    Senior Product Manager
    Microaire Surgical Instruments Jun 2019 - Jan 2021
    Charottesville, Virginia, Us
    I oversaw product development and marketing for the plastic surgery portfolio from concept to market launch, acting as the primary contact for product sustaining, messaging, and development. I led downstream marketing functions, including market analysis, forecasting, product launches, lifecycle management, voice of customer collection, and KOL relationship development. I devised and executed strategic plans to initiate and direct the Lipedema surgery reimbursement project, serving as the subject matter expert for clients, vendors, and the sales force. I created and managed training materials and events for the sales force and surgeons. Additionally, I steered the internship program and initiated marketing efforts for a Cause Program. • Achieved 30% growth for a stagnant product line from 2016 - 2017, 24% growth in 2018, and the best year in company history in 2019.
  • Microaire Surgical Instruments
    Product Manager
    Microaire Surgical Instruments Dec 2016 - Jun 2019
    Charottesville, Virginia, Us
  • Tactile Medical
    Product Specialist
    Tactile Medical Jul 2012 - Sep 2016
    Minneapolis, Minnesota, Us
    Tactile Medical is a leader in the treatment of lymphedema and venous ulcers, providing options for patients to manage these chronic conditions. Tactile develops and markets a portfolio of products including the Flexitouch, ACTiTouch, and Entre and serves tens of thousands of patients nationwide. The Product Specialist role required the development and execution of strategic sales plan to meet monthly and quarterly quotas. I was awarded the Quota Breaker awarded in 2012, 2013, and 2014 for consistently exceeding sales quotas.
  • Pt Plus Physical Therapy And Wellness
    Marketing Manager
    Pt Plus Physical Therapy And Wellness Jan 2012 - Jul 2012
    PT Plus is a local physical therapy and wellness clinic. While in the Marketing Manager role I assisted with the launch of a new Charlottesville branch while maintaining Crozet launch patterns. Call points included physicians, hospitals, and skilled and assisted living facilities. I created the opportunity for two new clinics in local assisted living facilities, created marketing materials and managed workplace health initiative.
  • Caresouth Homecare Professionals
    Account Manager
    Caresouth Homecare Professionals Mar 2011 - Jan 2012
    Caresouth, now a part of HealthSouth, was a leading home healthcare provider in the Southeast. I worked with physicians, hospitals, and healthcare facilities to raise awareness of this startup branch. As part of opening this location, I obtained a medical director and established protocols for the local office.
  • Mederi Cartenders
    Account Executive
    Mederi Cartenders Jun 2010 - Mar 2011
    Mederi CareTenders was one of the largest home healthcare companies in the US. I marketed home health services to area physicians, hospital discharge planners, facility staff, and community service organizations in the Port Charlotte, Fl territory. I worked within a set expense budget, networking with area sales representatives to maximize productivity and exposure.
  • Home Oxygen And Medical Equipment
    Clinical Specialist
    Home Oxygen And Medical Equipment Apr 2009 - Jun 2010
    H.O.M.E. supplied durable medical equipment in the Punta Gorda and Port Charlotte, Florida areas, specializing in respiratory equipment. The Clinical Specialist role focused on marketing products and services to physicians, facilities, and hospitals to increase market share. While in this role I partnered with home health, hospital, and specialty sales representatives to maximize marketing efforts.
  • Publicis Selling Solutions
    Respiratory Specialty Pharmaceutical Sales Representative
    Publicis Selling Solutions Jul 2008 - Mar 2009
    In this contract role, I promoted four different respiratory pharmaceutical products from Sepracor Pharmaceuticals, a leader in the research, development, and marketing of specialty pharmaceutical products. Call points included Pulmonologists, Otolaryngologists, Allergists, and Pediatricians. I worked closely with three different teams of sales representatives to maximize coverage and market growth through building physician and staff relationships, physician and staff in-services, and physician speaker programs.
  • Rotech Healthcare
    Sales Representative
    Rotech Healthcare May 2007 - Jul 2008
    Orlando, Florida, Us
    Rotech Healthcare has been a leading provider of respiratory products for over 30 years. As a Sales Representative, I marketed home respiratory products and services to key physicians in the Sarasota and Punta Gorda, FL territories. I built a strong knowledgebase of respiratory conditions, both chronic and acute, and worked with vendor sales representatives to clearly understand product offerings and increase market share. I was consistently ranked in the top 2 Sales Representatives regionally and the top 25 nationwide. in 2008 I was awarded Elite Sales Representative for success in my assigned territory, measured by monthly and quarterly sales quotas.

Ruth Powers Skills

Medical Devices Disposables Product Launch Sales Management Account Management Cold Calling Operating Room Vascular Sales Hospitals Sales Operations Wound Care New Business Development Pharmaceuticals Oncology Interventional Radiology 510k U.s. Food And Drug Administration Taking New Products To Market Marketing Marketing Strategy Product Marketing Aesthetics Project Management Clinical Trials

Ruth Powers Education Details

  • Clemson University
    Clemson University
    Biological Sciences

Frequently Asked Questions about Ruth Powers

What company does Ruth Powers work for?

Ruth Powers works for Aroa Biosurgery Limited

What is Ruth Powers's role at the current company?

Ruth Powers's current role is Director, US Marketing.

What is Ruth Powers's email address?

Ruth Powers's email address is ru****@****ire.com

What schools did Ruth Powers attend?

Ruth Powers attended Clemson University.

What skills is Ruth Powers known for?

Ruth Powers has skills like Medical Devices, Disposables, Product Launch, Sales Management, Account Management, Cold Calling, Operating Room, Vascular, Sales, Hospitals, Sales Operations, Wound Care.

Who are Ruth Powers's colleagues?

Ruth Powers's colleagues are Ivan Guzman, Meabh Holden, Ramandeep Kaur, Aaron Smith, Paige Krepfle, Emily Petrosky, Mckensye Hall.

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