Ruthie Baer Email & Phone Number

Remote / San Diego, Ca

San Diego, Ca (Remote)

Solana Beach, Ca

_Established PMO at rapidly growing Digital Agency with focus on scalability (FTE headcount increased by 5x during my tenure); hired and onboarded 10+ direct-report Technical and Marketing Project Managers; provided continuous mentorship and management, risk mitigation and conflict resolution_Evaluated PM and Operational tools for agency, rolled out new toolsets, defined best practices, trained team on usage, made continuous improvements to workflows; all designed for scalability _Defined processes and created automations to support Account Strategy, Media, Data, and Marketing teams in order to improve consistency, quality, efficiency, and accountability_Prioritized work across clients and teams, remove blockers, control scope_Managed technical projects as main POC internally and with clients including martech implementations (Adobe: Target, Analytics, Audience Manager, Experience Platform) and Magento websites_Oversaw portfolio of projects spanning roughly 100 clients_Project planning, forecasting, resourcing, RACIs, budget burn and analysis, invoicing, Jira project structuring and ticket creation, status reports, QA, scoping, estimating, contract creation_Collaborate closely with all Senior Leadership across departments: Operations, Tech, Data, Media, Social, SEO, CX, Creative, Email, Marketing_Led agency integration from Project Management and Operational standpoint through company merger

San Diego, California, United States

_Managed multimillion dollar project budgets_Collaborated with clients’ internal IT teams_Motivated team members to succeed based on individual strengths, weaknesses and growth paths_Scoped, planned and executed largescale digital platform and integration projects

Burbank, Ca

_Managed large scale digital projects for a variety of AAA Game marketing initiatives_Served as main client contact_Coordinated resources, budgets and timelines with internal teams, external resources, marketing clients and legal teams_Facilitated 360 campaign and strategic marketing pitches_Prepared projects proposals, RFPs and SOWs_Sourced and vetted digital and video production partners

Culver City, Ca

_Designed user experience documentation ranging from wireframes and sitemaps to game design docs and use cases_Produced and localized web projects, working with internal and external production teams_Interfaced with clients, legal teams, stakeholders and internal teams_Managed and trained teams of Producers, Specialists and Coordinators assisting with my properties_Created budgets and schedules, assessed risks as projects proceeded and delivered solutions

San Diego, Ca

_Outsourced and managed production and development of all interactive projects within the agency for over a dozen brands_Grew and maintained relationships with production, creative, media and development vendors_Created RFPs, estimates/budgets, SOWs and schedules for all interactive projects at the agency_Brainstormed solutions and approaches to satisfy client needs, executed ideas as sold_Educated internal staff members on web conventions, usability fundamentals and social media applications

_Interfaced between Account, Creative, Production and Development teams to improve collaboration, communication and results_Found, contracted and managed vendors to augment Creative and Production departments on tight timelines_Scheduled, resourced and inventoried assets for all projects internally and with outside partners_Conducted thorough cross-browser QA and took advantage of collaborative software to consolidate feedback and bugs_Rolled out BaseCamp as internal and client-facing project management tool, trained staff and clients on best use of the software_Developed SOWs, then set and managed client expectations

_Worked closely with Copywriters, Designers and Developers to ensure that proposed architecture was thorough and achievable_Communicated with Account Executives and Producers to complete high-quality projects within scope and budget, and on time_Maintained an active role on projects from scope to launch (and future iterations) to ensure continuity and usability_Assisted colleagues in scripting, moderating, and reporting on usability tests

_Developed and maintained project timelines and budgets_Initiated collaboration with various departments to orchestrate approval process and resource assignments_Worked with Producers to compose project documents that were delivered to the internal account teams and end client_Enabled communication with Account Executives to provide accurate status, schedule and budget information

_Worked in collaborative environment to create and pitch a branded entertainment concept for Hasbro_Researched Hasbro's needs and demographics; concluded that a girls' aged 7-12 television show was most appropriate_Presented complete G.A.B.tv (Girls Are Better! tv) concept to the heads of Business Development and Creative Services

_Researched markets for new video games_Reviewed and analyzed ideas for new video games_Tested video games in development_Created and organized catalog of animation studios

B.A., Art: Semiotics - Modern Culture And Media, 3.85

Activities and Societies: Club Field Hockey

Chemical Engineering, Graphic Design, 3.87

Activities and Societies: Varsity Field HockeyAfter 2 years pursuing degrees in Chemical Engineering and Graphic Design, I transferred.