Ruth Rios Email and Phone Number

Content Strategy Development & Execution:- Develop and execute a content strategy that supports marketing and public relations goals.- Utilize research, data, and trends to plan and create content for blogs and e-newsletters, effectively reaching and growing target audiences, advancing key metrics, and aligning with marketing and PR objectives.Content Creation & Publication:-Develop (or coordinate with other creators) and publish compelling content – including articles, infographics, multimedia assets, etc. – ensuring alignment with house style and CHOC's overall brand voice.Audience Growth & Engagement:-Develop strategies to attract, retain, and grow blog readers and e-newsletter subscribers, including SEO optimization and A/B testing.- Proactively identify opportunities to leverage developed content across alternative channels (e.g., social media, media stories) to highlight CHOC’s brand, mission, and vision.Analytics & Reporting:-Track blog and newsletter content analytics to support decision-making and generate performance and growth reports.Public Relations Support:- Provide strategic and tactical support to public relations staff as needed.- Execute media strategies and tactics to enhance brand visibility.- Offer support and guidance during special events, ensuring smooth execution and alignment with CHOC's mission and vision.

Content ProductionSource, curate and create content that is text, video, audio and photography/graphics based appropriate for targeted audiences. This may include developing new social media audiences and sourcing client/volunteer/partner/etc stories in person at various events in the community (e.g. food distribution sites), creating storyboards, producing video content for social, and creating graphic visuals. At times I am required to manage relationships with external vendors and partners including videographers, photographers, and translators. Management and ImplementationCoordinate and collaborate regularly with internal teams to plan social media calendar around relevant food bank events, needs, and goals. Manage social content on a daily basis using enterprise level social media management software. Experience managing at least one social media professional or intern. Reporting and PlanningCreate custom reports and evaluate key performance indicators relevant to organic and paid content. Provide direct input into budget planning based on analysis of social data. Stay up to date on emerging trends within the social media landscape. Communicate performance and reporting to executives. StrategyDesign and implement social media strategy that aligns with digital marketing goals, initiatives, and overall strategic approach. This includes providing input on advertising on social media. Identify new opportunities for growth and challenges to be addressed. Conduct A/B testing and implement methods of experimentation to test the effectiveness of strategy and refine based on collected data.

Key Responsibilities:• Understand key personas (client, volunteer, donor, community member, etc.) and develop and implement platform-specific content that engages, educates, and activates those audiences.• Develop, design, and implement ad creative for advertising on multiple platforms.• Track KPIs and ROI, managing a digital advertising budget of nearly $1 million per year.• Use metrics and data from SproutSocial to drive content strategy and decision-making.• Contribute creative approaches for identifying and working with partners and influencers to increase impact and brand awareness in the community.Key Achievements:• Spearheaded Second Harvest of Silicon Valley's TikTok launch, reaching over 1 million views and engaging the community in the fight against hunger.• Collaborated across departments to exceed our 2023 Giving Tuesday goal of $1 million, providing over 8,600,000 meals for those in need.• Run monthly Facebook and Instagram volunteer recruitment ad campaigns with an average ROAS of 11.• Stewarded a generous donation from Taylor Swift during The Eras Tour through social and PR efforts, supporting the organization's monthly mission to nourish 500,000 people.• Partnered with the Golden State Warriors during Hunger Action Month, amplifying awareness and impact on social media.• Interviewed players from the San Francisco 49ers for social media content to encourage our community to join us in ending hunger in Silicon Valley.• Collaborated on social with Reid Hoffman, Co-Founder of LinkedIn, to draw community support from his followers.

Copyeditor and translator for EASTSIDE Magazine, amplifying East San Jose’s deeply rooted history and cultural vibrancy. IG: @eastsidemag.

• Management of concurrent projects for various clients. Demonstrate experience in making projects run smoothly, on schedule, and within scope, while maintaining strong communication with clients.• Plan, write and edit content for the company and client projects including; website, social media, blog articles, press releases, and other related channels.• Provide photographic coverage of live programs and events.• Assist in designing print and digital marketing collateral for internal and external communications.• Manage and organize creative content, collateral, and tools - including written, digital, photographic, video, print, advertising, etc.• Execute targeted Facebook ads for clients to increase brand awareness and generate leads.• Manage multiple clients' WordPress sites and optimize them to improve the website user experience and strengthen brand image.• Oversee the project timeline of Kooltura Marketing's quarterly Eastside Magazine.

• Branding: Worked with sales, marketing team, and outside agencies to develop and reinforce company brand through an evolving Wordpress website, email campaigns, print & digital advertisements, and other graphic assets.• Lead Generation & Email Communication: Maintained a list of 30,000+ email subscribers and nurtured and converted leads through email communication in order to drive sales. - Sold a record number of vouchers through email for the 2020 season. Superceeded the previous season by 35%. - 2020 1st quarter email transactions were up by 120% compared to the previous year. - Set up email journeys and increased the number of leads by 110% through lead generation and marketing automation. • Content Creation: Produced relevant and original content for website, blog, email, and other platforms to support organic and paid advertising campaigns and to convert visitors into leads. • Reporting: Analyzed and reported on campaign performance, web sales tracking, customer behavior, and market research to senior leadership.• Asset Management: Organized and produced multimedia content for web, digital, and print assets.• WordPress Administration: Developed and maintained company website content and front-end design.

• Assisted the marketing staff as needed with setting up and checking in clients in order to facilitate corporate events.• Produced the daily events summary and kept organized records of marketing events.• Successfully communicated company-wide announcements internally and externally to ensure successful day to day operations.• Increased company productivity and customer satisfaction by optimizing the company's website.

Digital Marketing- Elevated website visibility through strategic SEO marketing, driving qualified visitor traffic and improving page rank.- Optimized 100+ WordPress blog posts with meta-descriptions, keywords, and text enhancements, boosting search engine performance.Content Creation- Conceptualized and designed engaging monthly newsletters to inform and captivate firm audiences.- Developed client guides and materials using Adobe Suite, streamlining the probate process.Strategy and Analytics- Contributed to marketing strategy planning and customer service follow-ups via Infusion Soft CRM.- Tracked ROI with in-depth KPI and analytics reports across multiple platforms.Community Outreach and Social Media- Coordinated community involvement initiatives supporting charitable organizations throughout the year.Managed and updated social media campaigns using Hootsuite.