Senior Account Manager
Grayling, London
London, United Kingdom
• Strategic and creative planning: Leading brainstorming sessions and inputting creatively into plans for clients, both retained and prospective• Formulating innovative campaigns: Delivering creative thinking, drafting engaging copy and scoping out robust PR campaign plans to effectively publicise established brands• Media relations: Liaising with national, regional and specialist/trade press and broadcast media on a reactive and proactive basis, including arranging international press trips and managing press offices. Strong relationships with key contacts that result in high levels of coverage• Project management: Delivering high- profile campaigns and product launches to tight deadlines and budgets, evaluating campaigns to identify return on investment, and managing simultaneous projects for multiple clients. • Building client relationships: Co-ordinating updates from a large team to busy clients such as Diageo, developing organic growth from existing clients, and liaising with clients to keep them updated on projects by providing contact and status reports and presenting coverage• Maximising corporate sponsorships to leverage coverage: To demonstrate creativity and tenacity when tasked with maximising coverage off the back of a client’s sponsorship deals• Events management: Designing creative events to successfully promote clients including: organising exhibitions, arranging and overseeing product launches with celebrities, and securing client sponsorship deals• Team management: Leading a team to successful pitch ideas to potential clients, coordinating projects across a matrix structure, developing colleague skills and experience, and conducting line management, training and appraisals for junior team members
