• Brand identity, visual assets and web design for clients including youngest Masterchef and Chopped winners and #1 tattoo shop in DC

• Conducted 20+ usability tests to define pain points• Analyzed 11 themes & 50+ competitive insights for stakeholders• Drove iterative redesign of 8 key features with XFNs

• Crafted compelling brand story and MVP web design for goal launch to 45k+ visitors• Tailored new design system and visual assets inspired by native flora + fauna resonating with space

• Formulated a marketing plan, strategizing tactics on how to shape the program and carry out initiatives capturing at least 250 student leads, 20 clubs, and 5 professors interested in learning more about Adobe. • Planned and executed 30+ Adobe workshops teaching students how to best utilize Adobe applications.• Promoted Adobe through content creation and advertising through personal social media channels, driving students’ awareness and interest, leading to increased activations of free Adobe Creative Cloud at UCLA and growth in brand awareness.

• Led overhaul of critical internal resource tool for 30k+ users• Simplified 6+ pages of info architecture in one place• Maintained alignment with brand system and stakeholder requirements

• Synthesized stakeholder goals and user preferences to structure 20+ remote-first learning modules• Designed 4+ unique features for emotional sensitivity and disability needs

• Collaborated with XFNs on designing flagship browser extension interface• Developed brand identity, high-fidelity illustrations + graphics

• Evaluated user flow and interface dissonances• Blueprinted more intuitive screens + improved UX writing• Presented design decisions to CEO