Ruth Lyons Email & Phone Number

California, United States

Brea, California, US

Responsible for all commercial marketing activities in North America for a $1.5B hospital laboratory systems company.

Irvine, CA, US

• Recruited and manage the company’s first formal marketing department; responsible for all global marketing activities including Product Management, Clinical Marketing, MarCom and HC Economics and Reimbursement. Manage.
• Responsible for field-based promotional and clinical programs resulting in 20+% revenue growth annually.
• Led execution of the company’s first formal 5 year strategic planning process leading to significant changes in the corporate direction. Developed dual-product portfolio strategy to secure market share in multiple.
• Developed new branding and corporate awareness campaign to grow marginal company image to innovation leader. Recognized for outstanding tradeshow and podium activity; following annual industry symposia independent.
• Developed clinical marketing strategies for each product segment. Initiated numerous clinical studies and scientific publications supporting product adoption and ensuring delivery of economic outcomes that support.
• Launched multiple products including the highly disruptive Nellix technology in the EU. Envisioned and managed a highly controlled market roll-out, even in the face of high market anticipation and momentum, to ensure.

St. Paul, Minnesota, US

• VP Strategic Marketing and Product Planning (2008 - 2011)Director, Strategic Marketing (2006 - 2008)Managed all Strategic Marketing and product planning functions during a 5 year period of tremendous company growth.
• Led cross functional Strategic Planning process and delivered plan to Corporate Sr. Management annually
• Developed & implemented new portfolio approach to product planning, development and commercialization resulting in significant streamlining of roles/responsibilities and deep integration of Marketing across.
• Recruited and managed team of high-caliber Portfolio Directors and Product Managers to lead cross functional commercialization program teams responsible for product pipeline strategies, market assessments, new product.
• Initiated development of the Marketing Services group; including Market Research & Analytics and Marketing Communications. Recognized and leveraged across multiple corporate divisions due to quality performance.
• Actively involved and led due diligence of JV and acquisition strategies; MediGuide, CardioMems, Savacor

St. Paul, Minnesota, US

• Selected by, and reported directly to, Division President to head new technology ‘spin-off’ incubator group. Executed market assessment, research and preclinical work to explore new indications for the company’s core.
• Developed robust intellectual property portfolio through internal submissions and licensing with key academic centers
• Completed business plan and initiated rapid prototyping and development process resulting in a new therapy for metabolic dysfunctions within 9 months. Successfully transferred project to sister division.

St. Paul, Minnesota, US

• Managed department directly responsible for performing strategic assessments on emerging business and clinical trends pertinent to implantable medical devices. Topics included gene & cell therapy, heart failure.
• Worked directly with R&D engineers and met with Key Opinion Leaders, physicians, and healthcare professionals to gather input on clinical workflows and unmet needs.
• Created and presented executive business assessments to division senior management team, recommended new projects/Business Development activities.

New Brunswick, NJ, US

• Responsible for early market development activities for the flagship CARTO cardiac mapping system; including market development for a cardiac revascularization and a cardiac gene-therapy indication
• Developed & managed Field Clinical Support organization to support clinical investigations
• Built relationships with key physicians and academic centers to evaluate CARTO technology
• Recommended and actively participated in transfer of marketing/sales responsibility to Cordis Division to align with Cardiology customer call point.
• Cordis Division: conducted nation-wide market research for early drug eluting stent market

New Brunswick, NJ, US

Responsible for all upstream and downstream marketing activities.

Deerfield, Illinois, US

Sales Account Manager (1991 - 1996)Clinical Field Sales Manager (1990 - 1991)Marketing Manager, Med/Surgical Supplies (1987 - 1990)Market Research Manager (1986 - 1987)

Mba, Marketing/Finance

Education record