Ruth Mcfarlane Email & Phone Number

Glasgow, Scotland, United Kingdom

Mexico City, Mexico

San Cristóbal De Las Casas, Chiapas, Mexico

London, United Kingdom

- Reporting jointly into the group CMO and Managing Director, I was brought on as part of a business-wide transformation project to implement a framework linking the Marketing function with the commercial arm of the business, introduce customer-centricity into Marketing communications and set the seasonal comms calendar for the business.- Working closely.

London, United Kingdom

- Managed the Home Business Unit, with the addition of the Energy Business Unit with ownership over digital channels for both, line managing one Marketing Assistant.- Controlled seasonal and campaign point of sale, digital and advertising budgets, totalling circa £6m.- Managed relationships with our media and creative agencies as well as our Energy.

London, United Kingdom

London, United Kingdom

- A guardian of the M&S brand, I oversaw the cross-channel customer journey for the largest cash areas across Home to drive sales and increase positive brand perception.- Worked with our Customer Insight team and external insight agencies to develop and embed clear customer segmentation and a targeting strategy, to increase our ATL and BTL efficiency..

London, United Kingdom

- Supported the Marketing team with all aspects of Marketing strategy- Maintained administrative and seasonal documents for the Marketing team, and helped with seasonal set ups of the M&S mock shop - Project managed the execution of ad hoc projects, for example in store leaflets and brochures, and magazine features

Pgde, Secondary Education And Teaching

Ma(Hons), English Language, 2.1