Ruth Mwangi Email & Phone Number

Nairobi County, Kenya

Kenya

As a Digital Marketing Specialist and Influencer Marketing Manager, I lead the strategic planning and execution of digital campaigns that drive brand visibility, engagement, and customer acquisition. I work cross-functionally with internal teams and external partners to create tailored marketing solutions that align with business goals.Key Responsibilities:1. Influencer Campaigns: Develop and manage influencer marketing strategies from concept to execution, collaborating with… Show more As a Digital Marketing Specialist and Influencer Marketing Manager, I lead the strategic planning and execution of digital campaigns that drive brand visibility, engagement, and customer acquisition. I work cross-functionally with internal teams and external partners to create tailored marketing solutions that align with business goals.Key Responsibilities:1. Influencer Campaigns: Develop and manage influencer marketing strategies from concept to execution, collaborating with content creators and influencers to amplify brand messages and drive authentic engagement.2. Content Strategy: Craft and optimize multi-channel content strategies that enhance brand presence across digital platforms including Facebook, Instagram, YouTube, TikTok, and other digital outlets.3. Paid Media & SEO: Execute and oversee paid advertising campaigns (Google Ads, Facebook Ads, Instagram Ads), while implementing SEO/SEM strategies to improve organic reach and ROI.4. Data Analysis & Reporting: Leverage analytics tools (Google Analytics, SEMrush, etc.) to monitor campaign performance, generate reports, and provide actionable insights for optimization.5. Brand Partnerships: Establish and nurture relationships with influencers and brand ambassadors to create impactful collaborations that align with the brand’s voice and objectives.6. Community Engagement: Oversee social media channels, fostering meaningful interactions and growing the community through consistent engagement and audience feedback.7. Trend Research: Stay current with emerging trends, tools, and best practices in digital marketing and influencer management to keep the brand at the forefront of the industry.Key Achievements:Increased social media engagement by 75% and follower growth by 54% within the first 6 months.Led influencer campaigns that generated 86% increase in brand awareness and contributed to a 40% conversions uplift. Show less

As the Digital Marketing Manager, I lead the planning, development, and execution of data-driven digital marketing strategies to accelerate business growth, enhance customer engagement, and drive brand loyalty.Key Responsibilities:1. Strategy Development: Developed and implemented comprehensive digital marketing strategies across multiple channels, including SEO, email marketing, social media, and paid media campaigns to maximize online presence.2. Campaign Management: Led… Show more As the Digital Marketing Manager, I lead the planning, development, and execution of data-driven digital marketing strategies to accelerate business growth, enhance customer engagement, and drive brand loyalty.Key Responsibilities:1. Strategy Development: Developed and implemented comprehensive digital marketing strategies across multiple channels, including SEO, email marketing, social media, and paid media campaigns to maximize online presence.2. Campaign Management: Led end-to-end campaign management, from concept creation to execution, optimization, and post-campaign analysis, ensuring high-performance and ROI.3. Analytics & Optimization: Used analytics tools (Google Analytics) to track performance metrics, generate insights, and optimize ongoing campaigns for better results and cost-efficiency.4. SEO/SEM Management: Drove organic growth through on-page and off-page SEO tactics, while managing paid search campaigns (Google Ads) to increase visibility and conversions.5. Content Marketing: Oversaw the creation and optimization of content marketing strategies, including blogs, social posts, and landing pages, to engage target audiences and increase inbound traffic.6. Team Leadership: Managed and mentored a team of digital marketing specialists, designers, and content creators, ensuring alignment with business goals and consistent execution of marketing initiatives.7. Budget Management: Managed digital marketing budgets, ensuring that resources are allocated effectively to meet business objectives, while consistently optimizing for cost-efficiency and ROI.Key Achievements:Grew website traffic by 95% through strategic SEO efforts and paid search campaigns, resulting in a 40% increase in lead generation.Spearheaded a social media campaign that led to a 65% increase in engagement and a 50% growth in followers over 7months.Increased email marketing open rates by 50%. Show less

Nairobi

● An in-depth knowledge Search Engine Optimization including keyword optimization and a good understanding of search engine bidding strategies and implementation● Good knowledge of display advertising, retargeting, Facebook Ads or YouTube advertising● A passion for design, marketing, metrics and analysis● An understanding of the psychology behind the customer decision making process● Knowledge of design limitations around social media, Newsletter ads. ● Outstanding… Show more ● An in-depth knowledge Search Engine Optimization including keyword optimization and a good understanding of search engine bidding strategies and implementation● Good knowledge of display advertising, retargeting, Facebook Ads or YouTube advertising● A passion for design, marketing, metrics and analysis● An understanding of the psychology behind the customer decision making process● Knowledge of design limitations around social media, Newsletter ads. ● Outstanding communication, brainstorming and collaboration skills with obsessive attention to detail● A deep knowledge of keyword optimization and a good understanding of search engine bidding strategies and implementation● Strong quantitative & analytical skills; able to use data to optimize day-to-day performance● Demonstrates a structured and methodical way of working, with the ability to cope with competing demands and effectively prioritize tasks.● Excellent interpersonal, communication, leadership and negotiation skills● Monitor, Listen and respond to customer queries on the social media platforms. ● Manage and update company’s website content. Show less

Nairobi

• Social Media content creation • Management of Social Media platforms• Writing and editing articles for Go Places Magazine• Creating digital marketing plan • Client Data Collection• Maintenance of Client Accounts (Customer Service) • Daily/Weekly/Monthly digital Reports • Performing market research• Analysis of Data Collected. • Administrative Support