Provide Strategy, Planning, and Campaign Management in Search, Facebook, and YouTube for our clients at this boutique agency focused on personalized service and high performance. Clients include Pharma, Travel, and Auto.

I consult with growing agencies, SaaS start-ups, and non-profit organizations on positioning and packaging their services and products to potential clients, consumers, and partners. Advise on communications strategy and on current performance media landscape including tracking, analytics, media optimizations, landing page optimizations, viewability, and brand safety while keeping a keen eye on competition and on future innovation. Marketing and media plans - including hands-on execution as required - include Programmatic, Search (PPC and SEO), Display, Video, Content Marketing and E-Retail advertising. Assist with Salesforce and Pardot integrations. Select client list available upon request.During this period, I served as the SVP of Digital Performance for Mercury Media during the ten months prior to its dissolution. Responsible for digital strategy and thought leadership for the DRTV-focused advertisers seeking to capture the interest generated by TV investment and reach an audience missed by traditional media. Maximized digital investment for greatest performance in search, social, video, native, email, and affiliate – designing, implementing, and analyzing test buys with a team of digital planners and buyers. Collaborated with creative team to develop data-informed ad units.

As a founding member of the Omnicom agency created to provide Procter & Gamble with data-driven marketing solutions, I built out the Biddable Investment team of SEM, SEO, Social, YouTube, and Retail Search experts (supervising 30+ media planners and buyers in two cities) to manage, optimize, and analyze our clients' digital campaigns for more than 40 brands, shopper engagements, and corporate initiatives. As a partner to the strategy and planning teams, I helped build strong client relationships while educating client teams on the intricacies of biddable media ecosystems and ensuring brand safety as well as media buying transparency. Agency Lead for our relationships with Facebook, Google, and Flywheel. Partnered with MOAT, DoubleClick, 4C Insights, BrightEdge, Innovid, Nielsen, and more.

Client Partner and Team Leader for B2B performance media (Programmatic, Search, Social, Display, and Content Marketing) campaigns for IBM’s Commerce, Mobile, and Social global and North American business units. I prepared, presented, and negotiated annual financial and staffing plans, composing the resulting SOWs. In addition, I played a key role in revising the media planning process in response to client feedback and long-term goals, and she created new processes for improving internal and external communication with the goal of delivering higher-quality client service. As a leader of a team, I enjoyed guiding the newer team members on best practices in media management, agency survival, and career development while challenging the more tenured team members to become mentors.

Upon the acquisition of STEAK by 360i, I managed several large digital accounts as VP, Group Account Director. As a Client Partner, my focus was on personalized client service. My experience in Performance Media and Analytics combined with a talented group of Media, SEO, and Data strategists to provide positive results to 360i's clients in Education/EdTech, Retail, CPG, and more. Top Clients included 2U, Scotts Miracle-Gro, CubeSmart, Raymour & Flanigan Furniture, Kumon, Berlitz, Canon, U.S. Bank, Peninsula Hotels, Moo, and Toyota.As SVP of Client Service at STEAK, I ensured that all clients received enterprise-level client service from the account leads at this boutique agency. STEAK made the most of being a small, quirky team in the middle of a large, prestigious agency (Dentsu). I supervised all SEM, SEO, Social Media, and Analytics service teams for 25-member boutique agency with just over $20 Million in annual billings. I collaborated on or led all business reviews, contract negotiations (and re-negotiations), and senior client relationships. I also restructured and reinvigorated the staff performance evaluation process. At a sensitive time, I led transition efforts to inform, educate, and safeguard the best interests of the STEAK team during the transition to 360i.

As Senior Vice President of Account Services for Reprise Media (IPG/Mediabrands), I was responsible for leading the company’s team of front-line marketing professionals and ensuring that each client received the highest level of strategy, service, and support for their campaigns in Paid Search, SEO, or Social Media. Over the more than seven years that I spent at Reprise, I interfaced directly with digital marketing decision makers at Fortune 500 companies including Microsoft, Bayer, American Airlines, Aflac, Palm, Gateway, Sharp, Texas Instruments, Verizon, The Home Depot, Merck, Castrol, L’Oreal, Honda, Hyundai, Kia, and Thomson Reuters. But I also provided performance media strategy and investment services for small businesses such as ReallyGoodStuff.com and for non-profits such as Donorschoose.org.

Responsible for all business and marketing functions for professional off-off Broadway company dedicated to developing new works and giving full productions to emerging playwrights, producing 5-10 projects annually. Planned and executed all marketing and communications (print, online, CRM, email, direct mail, content). Negotiated with playwrights, unions, producers, renters, and with publishers. Provided general management and company management of five seasons at the Edinburgh Festival Fringe.

● Developed, executed, and managed search media campaigns while providing excellent customer service to Fortune 500 clients (B2B and B2C). Analyzed and optimized client campaigns to optimum ROI so that established metrics were met/exceeded.● Supported multiple large search media campaigns, built client relationships, and liaised with the account management team in the Scottsdale office.● Grew staff from one generalist to four managers and two copywriters. ● Created winning search media sales proposals.

● Spearheaded all advertising and marketing efforts from pre-launch.● Negotiated and managed marketing relationships with publishers as well as advertisers.● Increased profitability of the site.● Proposed and won non-standard advertising from high-profile companies such as Coca-Cola, Yoplait, Hewlett Packard, Minolta, Shering-Plough, and General Mills and integrated online inventory into a $3M cross-platform package developed by The Parenting Group for GlaxoSmithKline.● Created sales materials for use by magazine sales teams, AOL, and Time Inc. Interactive. ● Carved out new placements for subscription advertising.