With a BS in Business & Technology of Fashion from CUNY and a certification in coding from SheCodes, I have a strong background in e-commerce operations, website design, and digital marketing. I am passionate about delivering a consistent and engaging customer experience across all channels, and I am always eager to learn new skills and technologies to stay ahead of the e-commerce trends.As the E-commerce Manager at Rainbow Apparel Co, I collaborate with the VP of E-commerce and the SEO & Ops Manager to ensure a seamless shopper experience and drive online sales. I oversee the Product Information Management system, site maintenance, data entry, and SKU monitoring, as well as email marketing initiatives for assets, content, copywriting, and campaigns. I also manage project timelines, milestones, drops, and coordinate with the inventory manager for front-end product assortment alignment. I have a history of excellence in increasing conversion rates, reducing customer complaint levels, and optimizing client expectations and relationships. I contribute creative ideas to marketing and social networking efforts, and leverage tools such as Shopify Plus, CRM, Listrak, Google Trends, and Salesforce to enhance the online store functionality and performance. I am adept at managing staff and maintaining inventory control.
Listed skills include Mathematics, Venue, Merchandise, Visual Merchandising, and 140 others.