Ruth Lucas Email & Phone Number

Swansea, Wales, Gb

Leading the newly redesigned marketing service to deliver innovative marketing strategies, by leveraging data-driven insights, and collaborating across departments to elevate the university's brand, promote research excellence and engage future students.

Swansea, Wales, United Kingdom

Swansea, Wales, United Kingdom

Leading the University’s Brand and Creative Services team to deliver innovative and wide ranging branding, digital content and print projects.

Greater Swansea Area

Manager of the Faculty of Medicine, Health and Life Sciences (previously the College of Human and Health Sciences) marketing team at Swansea University; Winners of the Swansea University Marketing Awards, Marketing Team of the Year 2014 and 2016.Developing marketing strategies and plans for student recruitment, commercial ventures, and all other College activities. Specific examples include: - Implementing strategies and plans to recruit students from home and overseas markets for the College's undergraduate, postgraduate and continuing professional development courses. - Events management and coordination- Copy writing material for publications, the website and digital communications - Enhancing the student experience using feedback and implementing new initiatives- Managing the digital strategies for the College's online presences - Marketing employability initiatives for current students and alumni.

Swansea, United Kingdom

I specialised in the delivery of communications plans, events and publications. I led on all PR stories, for use in internal and external promotional activity for the College. I was responsible for developing content and project managing the production of promotionaland communications materials for online and offline use. A large part of my role revolved around planning and delivering key events such as open days, career fairs, school visits, award ceremonies, graduation and conferences. I maintained and developed the website, keeping pages relevant, visual and easy to navigate. I also worked with digital media and part of my role involved management of the College’s social media profiles, implementation of social media and Google Adword campaigns and delivery of targetedemarketing campaigns for prospective students.

Swansea, United Kingdom

In my role at this not-for-profit, independent company, I worked to promote the Swansea Bay area through marketing, advertising and PR around the ‘Bay of Life’ brand. My main functions included updating and developing the website, writing the monthly ‘Bay of Life Watch’ newsletter and coordinating the development of Swansea Bay promotional material. I led on social media and e-marketing, having implemented a successful social media marketing strategy using sites including Twitter, Linkedin and Facebook. I also became adept at using Google analytics to inform decisions about changes to Swansea Bay Futures’ web presence. During my time with the company, I developed excellent links with businesses across the region. Within this role, other responsibilities included: working with the Director to develop strategies and action plans, planning and delivering a range of events from company celebration events to business briefings and liaising with public and private sector businesses, responding to requests for support from members.

Llanelli, Carmarthenshire

Working closely with the marketing directorate at WWT Slimbridge HQ, I devised marketing and communications strategies in accordance with a defined annual budget in order to hit the required visitor and membership targets. I was responsible for overseeing the design, production and distribution of marketing materials. I organised successful, media-driven events and attended external networking events in order to raise the profile of WWT and develop contacts within the South West Wales Leisure and Tourism industry. I wrote regular media releases and acted as a central point of contact for all media enquiriesfrom local and national journalists. I regularly updated the WWT website with relevant and newsworthy content and contributed to the member’s magazine and the bi-monthly internal newsletter. My role also involved managing regular volunteers and coordinating corporate volunteer groups.

Llanelli

On joining Foothold (now know as the Chamber for Business and Social Action) I worked within the marketing team of this diverse third sector organisation to ensure coordination of all marketing and PR activities. These activities included; enhancing internal and external communications, event planning, website administration, developing marketing and PR strategies, implementing administration systems and managing departmental marketing budgets. I was solely responsible for writing media releases and responding to media enquiries. While working at Foothold, I edited two bimonthly newspapers – Prime Times, a newspaper aimed at over 50s in Carmarthenshire and the Carmarthenshire Chamber Business News, along with an internal newsletter.

Swansea, United Kingdom

I sold newspaper advertising space for the Western Mail and Echo to Swansea Bay based clients, achieving monthly revenue targets of between £10k and £25k. I assisted clients with scheduling, design and copywriting and developed advertising features from bridal supplements to ‘Days Out’ guides. Through this role I learnt the importance of building good relationships in business, developed excellent organisational and time management skills and gained experience of working to deadline.

Diploma, Marketing

Pgcert, Television Studies

Activities and Societies: womens rugby team

Ba Hons, Media And Cultural Studies

Activities and Societies: Womens rugby team, Student Union rep. While attending LJMU I was my home school (Media, Critical and Creative.