Ruth Petersen Email & Phone Number

San Diego, CA, US

London, GB

Provide the leadership, strategic vision, and functional expertise required to successfully accelerate and position Titian’s product portfolio. Create a comprehensive, innovative, and effective multi-channel marketing strategy, product readiness, and global delivery plan to accelerate growth and market leadership. Drive awareness, preference, and demand.

San Diego, California, US

Align people, processes, and technology to support partnership and revenue activities, streamlining business development, innovation, and marketing effectiveness with stakeholders. Buildout and drive partnership strategy through activities relating to Brand, Marketing, Business Development, Product Development, and Customer Experience. Direct rapid but.

San Diego, CA, US

Align people, processes, and technology to support commercial activities and improve sales, innovation, and marketing effectiveness. Drive commercial strategy through activities relating to Marketing, Sales, Product Development, and Customer Success, directing immediate but sustainable business growth; evaluating and guiding new business opportunities; and.

San Diego, CA, US

Develop product and marketing strategies that position Biosero to achieve long-term growth while meeting annual revenue and profitability goals. Provide leadership and direction for the marketing team, developing and executing marketing plans that integrate campaigns, lead generation strategies, and a digital program to achieve revenue growth and brand.

San Diego, California, US

Directed and developed company marketing policies and objectives. Implemented marketing tactics, rebranded the company, and onboarded marketing automation technology. Managed the strategy and creation of internal and external communications, branding, website content, public relations, videos, social media, trade shows, advertising, and marketing.

San Jose, California, US

• Developed presence in Drug Discovery market. Assessed customer and prospect needs, technology trends, and major competitors, synthesizing a marketing strategy. Lead inter and cross-departmental teams to competitively.
• Utilized market/client/industry research and analysis to develop and maintain a long-range vision for product portfolio.
• Drove development and execution of outbound marketing activities and related sales support initiatives to generate awareness, establish competitive positions, educate prospects, and drive sales growth in the Drug.

San Jose, CA, US

• Led sales for existing integrated platforms and acted as technical liaison for new opportunities on the West Coast and Asia-Pacific territories; interfacing with customers directly, creating action plans, and.
• Led cross-functional teams to optimize workflow between departments including prioritizing resource allocations, implementing new processes, and creating tools to improve visibility and communication. Spearheaded.
• Revitalized brand by implementing marketing strategies, redesigning brochures, coordinating customer events.
• Launched social media strategy across Facebook, Twitter, and LinkedIn.
• Organized product photography and videography shoots.
• Created advertisement campaigns, customer-facing content, and interactive sales tools to provide content on-demand during customer discussions.

Santa Clara, CA, US

• Responsible for business performance results, providing a detailed analysis of revenue contributions from promotions and new products launches. Managed issue resolution, price positioning, and high-priority customer.
• Established quarterly financial analysis for Custom Solutions Business, creating tools to analyze revenue data, verify margin estimations, and present data to upper management. Utilized results to reduce labor rates by.
• Developed strategy to ship equipment directly from factory to customer and instituted procedures to leverage resources at every level of deployment, which reduced request turn-around time for standard systems by 65%.
• Managed 3rd party instrument evaluation and quoting. Coordinated software engineering, hardware engineering, and 3rd party vendors to evaluate instrument compatibility with custom solutions. Assessed quality of.

Santa Clara, CA, US

• Responsible for all custom automation requests for the Custom Solutions Business, including feasibility and profitability. Managed all processes and documentation for the quoting team, as well as leading.
• Estimated project budgets and compared the theoretical cost and labor hours to the actuals, utilizing the results to optimize future bids. Created Scopes of Work for product features that compared development cost to.
• Merged Systems and Workstations Groups to leverage resources and establish a Custom Solutions Pre-sales Team. This shift decreased workstation request turn-around time by 40% and increased gross margins by 36%.
• Managed Custom Solutions Pre-sales Team, centralized request process, and developed new guidelines. Resulted in elimination of 60% of the field-facing tools.

Santa Clara, CA, US

• Supported an international sales force, both in the field and remotely, by distilling customer requirements, and developing compelling product offerings and value propositions to address competitive threats.
• Revitalized Integrated Systems Business by establishing a pre-sales support process, designing proposal documents, setting-up system to organize request materials, and creating an internal website to centralize.
• Redesigned quoting tools and procedures to improve adaptability, enhance gross margin estimates, and overhaul discounting procedures, which increased margin accuracy by 35%.

US

Provided application support to customers, including customer-site instrument installations, end-user training, procedure optimization, and troubleshooting. Supported Mid-West, West Coast, and Asia Sales Representatives, performing pre and post-sales support. Interfaced with customers and the engineering team to design, test, and implement system platforms.

US

Coordinated sales and marketing efforts with international distributors in Europe, Japan, and Korea, resulting in increased market exposure and instrument sales. Performed sales and marketing activities including tradeshows, technical demonstrations, and presentations, which enabled the organization to penetrate new markets.

US

Co-developed a universal motion platform that allowed the organization to leverage engineering resources, facilitating the release of four unique product lines in less than eighteen months. Implemented instrument design proposals, incorporating market analysis, project timelines, and customer requests, which successfully allowed for forecasting, project.

Boston, MA, US

Directed cross-functional research and development teams responsible for Aurora Discovery’s Flying Reagent Dispenser (FRD) instrument line; including Aurora Discovery’s number one selling instrument, BioRapTR FRD. Designed and performed application-focused for micro solenoid and piezo liquid handling equipment.

Boston, MA, US

Directed marketing efforts for introducing the organization’s product line to the general biotech industry; including authoring marketing materials, designing tradeshow booth layouts, and organizing sales training. Established competitive performance testing of liquid handling equipment.

Assisted in the deployment of the Aurora Ultra-High Throughput Screening System, including final customer acceptance, for Bristol Myers-Squibb, Merck, and Pfizer. Authored automated data analysis templates to provide technicians and customers with a statistical summary of an instrument’s performance.