Expertise: WorldWide Music Licensing Strategies; Music Management Development; Sonic Branding Strategies; Band-Brand activitiesWith the experience of supervising over 7000 music acquisitions and projects, Ruth Simmons deeply understands how the music and branding industries work and how they can better work together.With digital media platforms rapidly disrupting all aspects of music supervision, licensing, music production and sound branding, Ruth is the founder of a new ‘audio-focussed’ consultancy for companies who aspire to a higher financial return from music. Ruth advises leading brands, rights holders, and ad agencies on how the music ecosystem, from creative decisions, licensing, talent acquisition and music production, all interact to impact ROI.She has earned a reputation of being a pioneer. From being the first to address the complexities of licensing copyright music for advertising to being one of the first to identify the impact of the ‘sound of a brand’ on its overall brand equity. John Bartle OBE (one of the 'Bs' in acclaimed BBH) advised:“ Sonic branding is all very interesting, but is not much use to me or any strategist unless you can give me metrics.” Over the last decade, Ruth has been developing tools and online platforms that do exactly that. Ruth is the only person to have received the Music Industry’s award for ‘Outstanding Contribution to Synchcronisation’; a founder member of the Audio Branding Academy; a senior board member of the UK & European Guild of Music Supervisors; Head of Membership & Chair of the Guild’s Rights Holders Committee. Ruth also sits on judging panels for Music Week, Campaign and Cannes Lion.She writes and speaks on all aspects of Music Licensing & Sonic Branding & is a Fellow of the Royal Society of Arts.Dan Pounder, EVP & Commercial Director, BMG Production Music, said of Ruth: “If there is one word that I would use to describe Ruth, it would be ‘integrity’ which is a testament to her long career in the industry and to how many friends she has on both sides of this business.”OTHER ACHIEVEMENTSFounder of soundLounge, 1st company to set up a team of dedicated creative music supervisorsTracktones – Royalty tracking platform, Brandtones - 1st commercial platform to match brand values to music values, Audiant - an intelligent platform that matches Brand Values to Sound Values and recommends voice and music choicesCLIENTS INCLUDEM&SMarsHSBCFordLinzessSmythsKellogg’s BA