Ruth Stokes Email & Phone Number

Oversee content ops for award-winning parenting advice service. Introduced a user-centred content design approach. Developed and manage strategy including workflow and sign-off processes, methods for prioritising content, criteria for publication, and how we manage risk. User testing for inclusivity and accessibility. Ongoing work to update the whole site (including content migrated from another website) and to continue to improve standards. Working closely with subject matter experts, service designers, product designer and website developers. Since introducing a content design approach, more people have told us they're getting the advice they need from the website. The changes also resulted in a 300% increase in the number of people finding Parent Talk on Google from 20/21-21/22. From 21/22-22/23 it rose a further 150%.

London

- Co-lead on the main website redevelopment project. Overall conversion rate for donations increase by 459% year-on-year for January 2020/2021. - Pitched and co-led the first phase of the charity's first content strategy.- Created new content governance processes and workflows.- Digital content consultancy on new parenting advice platform, Parent Talk, launched during the pandemic.- Managing a digital content team and feeding in digital comms decisions. - Collaborating with other teams to work towards improved digital content practices

- Digital content lead and content designer for launch of mental health website. - Developing and delivering an online information, advice and guidance service to support mental health campaign, based on user research and input from practitioners. - Writing tone guidance, based on the charity's research to date. - Working with subject matter experts to ensure content was accurate- Fast turnaround - producing MVP in 8 weeks.

Commissioning and editing articles from teachers for the Chartered College of Teaching website.

London

- Content design lead for website restructure project. - Managed a team of editors to rework and update pages in a short time frame. - Content design for key landing pages. - Worked closely with project manager to define scope of project and determine priorities.

London, United Kingdom

Planning, writing, commissioning and editing online content for teacher-focused section of the Guardian. Output included a mixture of community-generated opinion and classroom insight alongside features by journalists. Built strong relationships with the commercial education team, generated ideas for independent sponsorship deals, and led on collaborations with other departments within the Guardian. Strengthened the Teacher Network community via a weekly newsletter, on social media and via the creation of a ‘teacher panel’ to inform output and increase involvement in education workshops.

London

- Content Designer with Scroll for organisations such as the European Centre for Medium-Range Weather Forecasts and the Environment Agency, working to Gov.uk standards. - Copywriter for the British Council, British Heart Foundation and agencies such as Wink, John Brown, August, Sunday, Cedar, Think, River, Ink and Seven. Journalist for national newspapers and trade publications. - Journalist and sub-editor for national newspapers and magazines, with specialism in environmental and social issues. - Copywriter for creative agencies, online and in print. **Client list**Charity and public sector:European Centre for Medium-Range Weather Forecasts, Environment Agency, British Council, Holy Cross Centre Trust, British Heart Foundation, Refugee Women's Association.Content agencies:Winkreative, John Brown, August Media, Sunday, Cedar, Think, River, Ink, Seven and Scroll Editing.Features and news:The Guardian, The New Statesman, New Internationalist, The Ecologist, Green Futures,Sunday Times Travel, Ethical Living, Conde Nast Traveller, The Big Issue, Third Sector.Sub-editing: Nursery World, Horticulture Week, Sunday, Winkreative, WGSN.com, Signal TV and -previously - regional newspapers The Cornish Times and Sunday Independent.

Sub-editing and proofing articles, cutting content to fit in InDesign, fact-checking. Working with the team on a weekly basis to deliver this monthly magazine and supplements. Also wrote features on early years.

Author of The Armchair Activist's Handbook, published by Silvertail Books in paperback and ebook. The book offers ideas for fun and accessible ways to make the world a better place - whether it’s to do with what you eat, how you dress, how you travel, or even how you bank."'The Armchair Activist's Handbook is bursting with inspiration for change - change that even the laziest or most time-strapped wannabe protester can elicit. There are no preachy messages, either. Ruth tells her tale from a personable first-person perspective, peppering her findings with plenty of anecdotal stories and personal revelations, as well as input from the pros and other individuals keen to find a way to help the world without taking to the streets with placards and megaphones. The book is more than a mere 'how to'; it's a friendly, knowledgeable companion that points would-be campaigners in the right direction while metaphorically offering them a nice cup of tea and a sit down." POSITIVE NEWS

Wrote news, features and interviews for a variety of customer magazines. Also contributed to various pitch work and launch issues. Subjects include lifestyle, arts, entertainment, business and finance.Titles include Sense, Business Sense, Private Banking, Butlins, Argos, Teachers and the successful RBS and Harrods pitches.

Writing reviews for books and music, as well as short features and news stories. Assisting in the office on editorial basis.

Cardiff, Wales, United Kingdom

Resulted in Wales becoming the world's first Fair Trade country. Promoting the causes of the campaign through press releases and the maintaining of press contacts. Part-time, freelance position.

Part-time marketing assistant. Responsible for writing and designing of e-leaflets, co-ordinating email marketing and writing programmes.

Cornwall

Writing and subbing news stories on this regional weekly newspaper on a part-time basis. Also responsible for page layout using Quark Xpress.

Postgraduate Diploma In Magazine Journalism, Journalism

Feature and news writing, interviewing, profiling, proofing, designing. Created and was deputy editor for the award-winning Tracks.

1St Class Honours, English

Activities and Societies: English society, canoeing society News Editor on student newspaper The Waterfront for three years