Ruth Thomas Email & Phone Number

Los Gatos, Ca, Us

Redmond, Washington, Us

- Converted strategic vision into practical plans for comprehensive advertising channels, including search, display, native, and video.- Played a pivotal role in shaping and executing a structured planning approach by implementing a triage, backlog management, and prioritization process looking at revenue growth and sales satisfaction- Partnered in steering stakeholders through strategic planning phases, aligning roadmaps with organizational goals for periodic and annual objectives.- Crafted a cohesive go-to-market strategy, amalgamating efforts from engineering, support, marketing, and analytics.- Championed the adoption of innovative tools, technology, and artificial intelligence in our strategic planning architecture.- Created standardized documentation of common releases within the team to increase efficiency of future releases, following a calculated approach and reducing randomization. - Ensured seamless communication, aligning stakeholders with key responsibilities and timelines, and administered delivery and release operations via Azure DevOps, maintaining transparency with leadership.- Innovated PowerBI dashboard designs for superior project oversight and stakeholder communication.- Enhanced team efficiency by directing project selection and adjusting schedules for optimal outcomes.- Supervise and communicate on project timelines to broader teams whilst also guaranteeing stakeholder commitment throughout the delivery and release phases demonstrating exceptional ability to collaborate across teams and functions.

Redmond, Washington, Us

- Leader in the Microsoft Audience Network business growing revenue to reach $1B+ by partnering with engineering and sales to identify and target the biggest growth opportunities.- Own and maintain the product roadmap, utilizing Azure DevOps to organize and manage feature enhancements and ensuring alignment with overall strategy and stakeholder adoption.- Drive the development and GTM process in collaboration with engineering, sales, marketing, and other disciplines to ensure clarity and effectiveness in feature releases.- Partner with marketing to finalize the messaging of products and releases for sales readiness.- Provide training for new engineering hires on the Azure DevOps platform to facilitate its effective use.- Manage an external PowerBI product roadmap to present Azure DevOps data in an accessible format for all stakeholders.- Partner to develop and implement a go-to-market strategy.- Advocate for engineering prioritization by balancing external customer and sales requests.

Redmond, Washington, Us

- Provided technical support and led workshops to understand customer needs and objectives.- Managed ad integrations for 4 top advertising partners, including Audience Remarketing and Video Initiatives.- Drove new business growth through Microsoft Advertising feature integrations and training.- Aided in Azure DevOps integration into the Global Support model to boost efficiency and teamwork.- Defined product strategy with engineering to enhance existing features and develop new ones.- Communicated workstream updates and learnings to the broader organization periodically.

Santa Monica, Ca, Us

- Support lead for all Programmatic/Advanced TV campaign bugs - Manage projects with Stakeholders across multiple functions by collecting feedback, defining goals, and prioritizing initiatives- Troubleshoot operational platform/performance bugs, reporting errors, and integrations with Hulu's ad server & OMS systems- Complete testing to on-board new DSPs and monitor any and all programmatic platform testing before releasing to production- Conduct training sessions with newly on-boarded team members to understand Hulu's Advanced TV offering, while also updating Best Practices documents and presentation decks- Work closely with dev team to report and solve platform bugs- Point of contact with SSP reps to work through platform enhancements and other collaborations- Cross team collaboration with Sales, AdOps, Engineering, Research, and more to improve programmatic offering at Hulu

Jersey City, Nj, Us

- Drove programmatic advertising deals, both guaranteed and private marketplace, and revenue operations through direct relationships with ad sales, ad exchanges, demand-side platforms (DSPs) and agency trading desks- Worked in creating operational ad call and coding enhancements while partnering with the development team to enhance ads serving on the site- Analyzed programmatic ad performance ensuring that campaigns were effectively maintained to guarantee optimal delivery, guaranteeing all key performance indicator results were met- Served as subject matter expert to investigate and resolve programmatic campaign issues- Excellent quantitative, problem solving, and analytical skills with the ability to draw in-depth conclusions based on data to develop strategies to support programmatic and revenue business decisions- Developed programmatic marketing material to share with existing/potential clients to advance greater interest in running programmatic campaigns- Established strong relationships with all contacts from within the company and from creative agencies/advertisers