- Converted strategic vision into practical plans for comprehensive advertising channels, including search, display, native, and video.- Played a pivotal role in shaping and executing a structured planning approach by implementing a triage, backlog management, and prioritization process looking at revenue growth and sales satisfaction- Partnered in steering stakeholders through strategic planning phases, aligning roadmaps with organizational goals for periodic and annual objectives.- Crafted a cohesive go-to-market strategy, amalgamating efforts from engineering, support, marketing, and analytics.- Championed the adoption of innovative tools, technology, and artificial intelligence in our strategic planning architecture.- Created standardized documentation of common releases within the team to increase efficiency of future releases, following a calculated approach and reducing randomization. - Ensured seamless communication, aligning stakeholders with key responsibilities and timelines, and administered delivery and release operations via Azure DevOps, maintaining transparency with leadership.- Innovated PowerBI dashboard designs for superior project oversight and stakeholder communication.- Enhanced team efficiency by directing project selection and adjusting schedules for optimal outcomes.- Supervise and communicate on project timelines to broader teams whilst also guaranteeing stakeholder commitment throughout the delivery and release phases demonstrating exceptional ability to collaborate across teams and functions.

- Leader in the Microsoft Audience Network business growing revenue to reach $1B+ by partnering with engineering and sales to identify and target the biggest growth opportunities.- Own and maintain the product roadmap, utilizing Azure DevOps to organize and manage feature enhancements and ensuring alignment with overall strategy and stakeholder adoption.- Drive the development and GTM process in collaboration with engineering, sales, marketing, and other disciplines to ensure clarity and effectiveness in feature releases.- Partner with marketing to finalize the messaging of products and releases for sales readiness.- Provide training for new engineering hires on the Azure DevOps platform to facilitate its effective use.- Manage an external PowerBI product roadmap to present Azure DevOps data in an accessible format for all stakeholders.- Partner to develop and implement a go-to-market strategy.- Advocate for engineering prioritization by balancing external customer and sales requests.

- Provided technical support and led workshops to understand customer needs and objectives.- Managed ad integrations for 4 top advertising partners, including Audience Remarketing and Video Initiatives.- Drove new business growth through Microsoft Advertising feature integrations and training.- Aided in Azure DevOps integration into the Global Support model to boost efficiency and teamwork.- Defined product strategy with engineering to enhance existing features and develop new ones.- Communicated workstream updates and learnings to the broader organization periodically.

- Support lead for all Programmatic/Advanced TV campaign bugs - Manage projects with Stakeholders across multiple functions by collecting feedback, defining goals, and prioritizing initiatives- Troubleshoot operational platform/performance bugs, reporting errors, and integrations with Hulu's ad server & OMS systems- Complete testing to on-board new DSPs and monitor any and all programmatic platform testing before releasing to production- Conduct training sessions with newly on-boarded team members to understand Hulu's Advanced TV offering, while also updating Best Practices documents and presentation decks- Work closely with dev team to report and solve platform bugs- Point of contact with SSP reps to work through platform enhancements and other collaborations- Cross team collaboration with Sales, AdOps, Engineering, Research, and more to improve programmatic offering at Hulu

- Drove programmatic advertising deals, both guaranteed and private marketplace, and revenue operations through direct relationships with ad sales, ad exchanges, demand-side platforms (DSPs) and agency trading desks- Worked in creating operational ad call and coding enhancements while partnering with the development team to enhance ads serving on the site- Analyzed programmatic ad performance ensuring that campaigns were effectively maintained to guarantee optimal delivery, guaranteeing all key performance indicator results were met- Served as subject matter expert to investigate and resolve programmatic campaign issues- Excellent quantitative, problem solving, and analytical skills with the ability to draw in-depth conclusions based on data to develop strategies to support programmatic and revenue business decisions- Developed programmatic marketing material to share with existing/potential clients to advance greater interest in running programmatic campaigns- Established strong relationships with all contacts from within the company and from creative agencies/advertisers