Ruth Sutherland Email & Phone Number

Amsterdam, Nh, Nl

Amsterdam

Building Smarts client base, media and influencer networks across The Netherlands and other key European markets for the new Amsterdam office.

Part of the Meaningful Business membership network, a global community of leaders combining profit and purpose to help achieve the United Nations Global Goals. We are championing the co-existence of people, purpose and planet, alongside profit.

Amsterdam Area, Netherlands

An online platform to discover emerging designers who are driving the fashion industry towards a sustainable future. PARO STORE supports independent brands who design and produce awesome clothing in a way that’s better for people and our planet.Highlights: Secured coverage in Elle, Numero, Nylon and Futurevold.Produced 3 seasonal lookbooks with local creative talent.Organised a sell-out workshop series educating +500 local community members on how to "make and mend wardrobe items".Good design, that’s good for the world.

Amsterdam Area, Netherlands

Lead culture, digital and media agenda for Johnnie Walker globally:Digital strategy, content planning, creation and publishing.Cultural strategy and global PR and influencer activationComms planning for global marketing campaigns Highlight : Leading the Global launch of White Walker by Johnnie Walker in partnership with HBO, across 75+ marketscultural marketing | digital strategy | media strategy | social media | influencer marketing | PR | marketing | content strategy | branded content | digital content | content distribution | communications planning |

Amsterdam Area, Netherlands

Comms planning for all global marketing campaignsSet digital roadmap to drive growth using media, content and tech.Owned channel strategy and management of ongoing social calendars and updates to johnniewalker.comDigital content planning, creation and and publishing.Highlights: Comms planning and centralised Global media activation for Johnnie Walker Storyline platform; telling inspiring stories of the human spirit, produced in partnership with Vice.content strategy | branded content | digital content | content distribution | communications planning | digital strategy | media strategy | social media | influencer marketing

Amsterdam Area, Netherlands

Lead the strategic comms planning for Nike Womens, Running & NSW in Western Europe.Drive innovation across the network.Highlights: Launch of Nike Women's "Better for It" campaign in Europe via regional media partnerships.communications strategy | media strategy | media planning | digital media | social media | social advertising | mobile advertising

London, United Kingdom

Strategic & creative leadershipLead multidisciplinary teams to deliver culturally connected content strategies and ideas.Key clients: P&G, Nikon, AudiHighlights: Leading P&G Prestige Fragrances Global Account in partnership with the Gucci and D&G fashion houses. Defining Content Strategy for some of the world's biggest brands in haircare, laundry and photography.content strategy | branded content | content partnerships | content distribution | social media | social advertising

London, United Kingdom

Develop Search & Content Strategies to guide branded content creation & distribution for Mediacom's International clients. Oversee search activation for clients in the Luxury, FMCG, Education & Travel sectors.Highlights: Managing the European agency account transition for Bose.content strategy | content distribution | search strategy | SEA | SEO | social media

Manage search strategy, planning & implementation, as an integrated part of communications plans. Lead the iCarat Search team; championing innovative campaigns in relation to emerging platforms; Mobile, IPTV, Gaming & Social Media.search strategy | SEA | SEO

Strategy and execution of international paid search campaigns across a range of clients. Working closely with SEO team to deliver integrated search campaigns to improve efficiency.search strategy | SEA | SEO

1 year work placement providing sales analysis and forecasting for senior management team. Where my love for Excel and the joys of pivot tables began.