Ruth Turkington Email & Phone Number

Scranton

Set strategic direction for consumer banking, with oversight of Fidelity Bank's branch network, client care center, retail services, marketing and product management, and consumer and mortgage lending.

Short Hills, New Jersey, United States

Short Hills, New Jersey

Short Hills, New Jersey

Chosen to lead strategy and product development in newly formed Marketing organization. Responsible for build out and leadership of Consumer, Business, Digital and Card management teams to define strategy and implement consumer centric solutions. Manage Board reporting, product design, digital marketing content and key performance metrics including consumer lifestyles and motivations; selected by President for cross functional customer experience improvement initiative. Leader for Cares Act loan funding, reporting & forgiveness team. Also led Salesforce integration for Marketing Product team.Director, Sales and ServicePromoted to lead strategy, development, and implementation of strategic sales platform across the Retail enterprise. Responsible for delivery channel rationalization, evolution of client onboarding and engagement to grow revenue including innovative delivery of Regulatory solutions.VP, Retail Sales and Delivery ManagerGenerated $500M incremental core business growth through product design, customer experience improvement, and consumer segmentation. Led transition to customer centric, solution relationship model. Increased digital service adoption and grew primary relationships through workflow mapping of daily sales activities, contact strategies, forms and reporting.Encouraged adoption and utilization through ongoing research and focus groups, training and communications of consumer engagement, segment penetration, value and solution selling. Partnered with Portuguese bank to ensure smooth cultural transition to new platform.

Tri-State Area

Serving clients on culture and brand strategy, market optimization, revenue stream diversification, and the design of key performance metrics. Recent projects include customer experience design , executive engagement and training for a community bank that became a market leader through superior customer care; consumer deposit & lending optimization to achieve major footprint expansion with rebranding.

Account Executive with MZ strategy and creative - one of the top U.S. retail strategy firms. Developed retail brand positioning for banks. Integrated strategic retail shopper research insights with retail banking business needs. Successfully designed, launched and managed marketing relationship programs to grow client loan portfolio.Partnered with cross-discipline teams on in-branch brand audits, prototype design, fixture installation, ROI analysis and digital merchandising to garner strong financial results and market differentiation.

Mahwah, Nj

Joined when bank was a one state, 30 branch network with under $1 billion in assets, and ended tenure with over 200 branch locations and an asset size of $9 billion in four states.Managed 200 branches and product and marketing teams to achieve business growth strategies and timely and within budget delivery of all key retail initiatives including development of a new leadership team, denovo branches, acquisitions, customer relationship program launches, and pricing. Full P & L responsibility- business and strategic planning and team communication in diverse markets/cultures. Improved revenue through customer segmentation, deposit & loan product design and productivity improvements.Hired as Director of Sales and Product Management to design and implement a new sales culture, including training program design, job descriptions, compensation/incentive structure, and consumer deposit & loan pricing, vendor management, and customer service standards.Responsible for annual sales goals, performance improvement initiatives, and all product analysis, pricing recommendations and product development.

Newark, Nj

Managed 40 branches in diverse markets with focus on results- increased sales, consumer satisfaction, quality of customer experience and market penetration. Recruited from product area as catalyst for change. Created high morale and team spirit to develop the group into a team. Met and exceeded consumer loan & deposit sales goals within profitability parameters. Selected to serve on Chairman’s committee for future bank/branch design initiative. Multiple sales and service award recipient.Previously excelled in developing business re-engineering, corporate technology standards and migration plans. Led strategies for market share optimization in five major markets. Responsible for product pricing and positioning for 650 financial centers in the mid-Atlantic region.Initiated a series of relationship packages to include lending and launched first major new product for combined bank. Attracted over $6 billion in deposits in first six months, contributing $17.2 MM in annualized earnings and improved open/close ratio by 40%.Selected and developed team to manage $30 billion consumer deposit portfolio. Created “what if” modeling, household segmentation analysis, fee impact, rate and competitive tracking dashboard for deposits & loans.

Cryptocurrency

Education record

Digital Marketing Accelerator

Bachelor Of Science (B.S.), Economics/Chemistry