Ruth Vicent Email & Phone Number

Castellón De La Plana, Es

Spain

As the Country Lead at TicketSwap, I drive strategic growth and operational success in the local market. My role involves developing and executing market strategies, establishing strategic partnerships, and maximizing revenue.Key Responsibilities:Market Strategy and Execution:*Develop and implement market entry and growth strategies tailored to local dynamics. *Conduct market analysis to identify opportunities and trends.Business Development:*Identify, negotiate, and establish strategic partnerships with event organizers, venues, and promoters.*Expand TicketSwap's network of partners and clients.Sales and Revenue Management:*Manage sales operations, set targets, and implement strategies to achieve revenue goals.Team Leadership and Development:*Build and lead a high-performing local team. Provide mentorship and development opportunities.Marketing and Brand Awareness:*Develop and execute local marketing campaigns. Leverage social media and PR to promote TicketSwap.Customer Experience:*Ensure exceptional customer service. Tailor TicketSwap’s platform to meet local user and partners needs.Achievements:*Growing TicketSwap successfully, achieving rapid market penetration and a 40% growth in the first quarter of 2024 compared to 2023.*Secured high-impact partnerships, boosting brand visibility and revenue.*Consistently exceeded sales targets, contributing to company growth.Skills:*Strategic planning and market analysis*Business development and partnership management *Sales strategy and revenue optimization*Team leadership and performance management Marketing and brand management*Customer experience enhancementIn this role, I combine strategic vision with hands-on execution to drive TicketSwap’s success and ensure sustainable growth.

Spain

Barcelona, Catalonia, Spain

Advanced Music creates prestigious events across the genres of electronic, dance, avant-garde, and urban music, and the related industries of creative technologies, visual arts, and entertainment. Advanced Music projects share a focus on cultural experience, cutting edge arts, and technological innovation. DUTIES* Management and expansion of Sónar’s portfolio of client relationships, partners and sponsors in order to generate new income and new business leads.* Identification of new potential partners for Sónar & Sónar+D.* Management of the full sales cycle: put together brand activation, presenting, budgeting, planning, closing deals, drafting contracts and letters of agreement, signing off, and preparation of final reports.* Provision of first-class account management, ensuring continuous communication with clients and fulfillment of all contractual obligations.* Develop concepts, strategies, and participatory models that add value to collaborations between brands and the Sónar Festival.* Review the current practice and strategy of the Sónar+D participation and partnership formulas at all levels, its pricing, and benefit delivery.* Develop new products and services.* Liaise with other AM departments including the Content team, Communication team, digital marketing team, Media team, Production team in order to deliver benefits agreed with sponsors and partners.RESULTS (2022):* 9 new partners for Sónar and Sónar+D.* 1,85 MM € total partnerships income.* 31% total income increase vs. previous editions of the festival (2019).* 10% above target for 2022.* 100% of the partners willing to renew the sponsorship agreement for 2023.* higher quality and more engaging partnership activations: partners and partnership activations that bring value to all parties involved - the partner,the festival/congress and the audience & attendants -BRANDS:ME by Meliá · Patreon · Tezos · Bimbo · Back Market · Heura · Mediapro · McKinsey · NTT DATA

Valencia Y Alrededores, España

Brave Zebra is a videogame outsourcing studio. Developing its business consisted on: * Attending videogame events to generate new leads * Being in charged of the company's website and the leads that contacted us via this channel* Lead management (which included dismissing those opportunities that were not interesting for the company quickly)* Evaluating the project: Understanding the game the lead want to develop and evaluating the dimension of the project.* Convincing the customer of the studio's professionality * Checking bandwith of the development team* Establishing a vertical slice and a budget together with the development team* Preparing commercial offers and contracts* Negotiating with the customer and closing the deal* Providing support during all the development process

Valencia, España

As Head of the Sales Department of a B2B software start up commercializing a product that combined gamification, gelocation and AR: *Definition and implementation of the commercialization strategy of the company* Search of product market fit of the company * Estabishing lead generation strategy * Leads management* Key account management * Key accounts negotiation* Renewed company branding* Production of new sales materials (dossiers, promotional materials)

Valencia, España

Looking for new challenges, I got immersed in the entrepreneural ecosystem asmarketing and sales director of a tech startup: Mybrana Network, an innovativecompany active in the field of advertising, developing solutions based on the useof augmented reality.As marketing and sales director, I trained the marketing and sales team myself anddesigned the go to market strategy working hand-by-hand with the CEO and beinginvolved in business development decision making.I created Mybrna’s customer network starting from scratch.Nowadays, Mybrana has more than 150 customers, mainly advertising, communicationand marketing agencies together with leading consumer brands.I have designed for all of them, together with their internal marketing teams, marketingand communication campaigns based on the use of AR.

Benicàssim, España

As a key figure of Rototom Sunsplash sales and marketing department, I was in charged of the festival’s external communications and public relations: sponsors, donors, institutions, collaborators, customers… creating trust relations that led to an improvement of the festival’s image, an increase of income and a strengthening of relations with customers, collaborators and institutions. As a festival’s representative, I travelled often internationally establishing bonds of trust with different players of the music industry both around Europe and Southamerica, promoting (amongother projects) Rototom’s international project “Rototom Reggae Contest”. I was also in charged of closing sponsorship agreements and designing sponsors’ marketing and visibility campaigns, in a way they were alligned with the festival’s marketing and communication plan and Rototom’s values.Further than that, I was the main responsible of executing projects such as La Cañamería congress and Rototom’s Club. La Cañamería was a marijuana congress and tradeshow inside the festival area. My work consisted on selecting the companies, associations, institutions or projects all around the world that represented the industry and convincing them to participate on our event. I managed full sales cycle on my own. At the same time coordinating with the Social Forum department to develop the Forum program for the Marijuana Congress (workshops, talks, etc). Rototom’s Club was an experiment in which the main objective was to create different areas inside the festival integrally managed by unique and experimental clubs from around the word and bring their vibes and authenticity to the festival. Again, my work in this project consisted on selecting this clubs and negotiating all conditions of the partnership, full sales cycle. During my 4 years at the Rototom Sunsplash I was working hand on hand with the Board Membersof the festival.

Huesca, Aragon, Spain

This project was quite a challenge: During a winter campaign, a colleague and I reopened together Aragon Hills Hotel & Spa, a luxury hotel with 152 rooms settled close to the Pyrenees, afterremaining closed for 3 years.I managed communications, marketing and sales and I was in charge of the reception team,established business relationships with tour operators, collaborators and institutions.Full sales cycle and PR.

Castellón, España

As KAM I managed several of the most important accounts of the company, strengthening the relationship with our key clients and improving the accounts results.By this time I was already in charged of “new developments” department for the company at a national level, travelling 70% of my time to visit clients around the country and prospecting new products and markets.I started also negotiating with providers so that I had to regulary travel abroad: Germany, UK, Italy, Morocco, etc.When the crisis hitted our economy I decided to become an intra-entrepreneur by developing and implementing a beta project/system in which several of my clients peered to share their warehouses and transport vehicles in order to optimize deliveries so that we could as a companystill be competitive by selling to clients all around Spain and sending smaller deliveries than we were used to before the crisis.It was little bit more than a pilot but it is curious to see how this practices have expanded lately.

Castellón, Spain

As junior sales manager of a chemical company I was provided with a small client databasethat I expanded by duplicating clients and triplicating turnover in 1 year.Further than that, I studied our warehouses delivery and return system and demonstrated with numbers it could be more efficient. We implemented a new delivery and packaging system due to mystudy regarding warehouse operations and improved our benefits per deliver.I created a network of customers and providers based on mutual respect and trust in favor of long term provider-customer relationship (It was not so common back then)Results:* Increase of the number of customers* Increase of sales* Increase of recurrent sales* Introduction of new products on the market* Opening of new markets* Consolidating existing ones * And not less important: an increase of customer’s satisfaction and an improvement of the company image.Implementing this strategy, market prospection, a lot initiative and motivation led to yearly meeting and exceeding the company goals and to an internal promotion in 2008 to a senior position.

Ma Entrepreneurship & Leadership, Business, Ma Final Grade: 9,6/10

Aims to equip entrepreneurs with both the leadership necesary skills to start up a project and the knowledge of business management.

English Philology, English Language And Literature, General

I studied English language and culture, both American and British, language teaching methodologies and English for commercial trade.

Curso Postgrado Creación Empresa Innovadora

Peig - Programa De Excelencia Isra García, Personal And Professional Empowerment