Global Marketing - Renasys
Current
Oct 2024 - Present
AeroLeads people directory · profile
Ruth Willis Email & Phone Number
Experienced Global Marketing Director | Strategy Devt | Commercial Success | Innovation & Portfolio Lifecycle | CMO Experience | Medical Device / Pharmaceutical / Healthcare | Team Builder | Chair of Governors
at
Smith+Nephew
1 work email found
@gamahealthcare.com
LinkedIn matched
4 data sources
Profile completeness 100%
Current company
Role
Experienced Global Marketing Director | Strategy Devt | Commercial Success | Innovation & Portfolio Lifecycle | CMO Experience | Medical Device / Pharmaceutical / Healthcare | Team Builder | Chair of Governors
Location
Redhill, England, United Kingdom
Who is Ruth Willis? Overview
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Quick answer
Ruth Willis is listed as Experienced Global Marketing Director | Strategy Devt | Commercial Success | Innovation & Portfolio Lifecycle | CMO Experience | Medical Device / Pharmaceutical / Healthcare | Team Builder | Chair of Governors at Smith+Nephew, based in Redhill, England, United Kingdom. AeroLeads shows a work email signal at gamahealthcare.com and a matched LinkedIn profile for Ruth Willis.
Ruth Willis previously worked as Global Marketing - Renasys at Smith+Nephew and Global Category Director | Strategic Planning | Portfolio Lifecycle | Market Activation | Leadership at Gama Healthcare. Ruth Willis holds 2 (I), English Literature from University Of Warwick.
Company email context
Email format at Smith+Nephew
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{first_initial}{last}@gamahealthcare.com
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AeroLeads found 1 current-domain work email signal for Ruth Willis. Compare company email patterns before reaching out.
Profile bio
About Ruth Willis
Ambitious senior marketing director with a proven track record in driving global growth and innovation within diverse industries, including medical device and pharmaceutical portfolios. Looking to build on a marketing career spanning GSK, Nestle, P&G and most recently GAMA Healthcare.I have led cross-functional teams in developing and implementing category growth strategies, and executing plans across international markets. Experienced in strategic planning, product lifecycle, brand positioning, and team leadership, I bring a unique blend of vision and execution to elevate brands and exceed business targets. Extensive experience with HCP and B2B audiences.Leadership: I’m an experienced marketing leader, focused on strategic imperatives and creative and innovative tactical solutions. Huge diversity of categories and organisations means I’m adaptable, commercial, and pragmatic when required. I'm analytical and have demonstrable strengths in data driven marketing.Experience: A strong strategic thinker, I've developed and delivered category and marketing strategies in multiple categories. I’ve consistently worked on brand development and positioning and innovation, understanding how one drives the other and successfully extended my current brand from healthcare to consumer. I’ve launched small brands, and delivered omnichannel global creative campaigns.Knowledge: I've worked with FMCG retailers, UK & International distributors, NHS / healthcare tenders, community channels and eComm. Working on portfolios including medical devices and pharmaceuticals means I'm well versed in these regulatory environments. I've developed full funnel go-to-market strategies, utilising audience segmentations and journey mapping, and evaluated to demonstrate ROI.Style: I'm a motivated self-starter, ambitious for my team and my brands, united behind a common vision. An established matrix manager, I lead cross functional teams, staying focused on end results.Outside of work, I'm heavily involved in my community; Chair of Governors at a local secondary school and Secretary of my running club. I'm a competitive long distance and cross-country runner, and bring the same resilience and desire to succeed to everything I do.I’m passionate about value-driven brands with genuine benefits. I’m keen to utilise my extensive experience and expertise in building brands with social impact.
Listed skills include Brand Management, Fmcg, Strategy, Market Research, and 13 others.
Current workplace
Ruth Willis's current company
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15 roles
Ruth Willis work experience
A career timeline built from the work history available for this profile.
Global Category Director | Strategic Planning | Portfolio Lifecycle | Market Activation | Leadership
* Strategic marketing team leadership. 7 direct reports.* Lead development and implementation of category growth strategies for £65M portfolio in UK/EMEA & Asia* Drive innovative & commercial solutions in highly competitive markets, focused on global healthcare.* Full product lifecycle management, UK / International local activation, and business planning..
Apr 2023 - Mar 2024
Chief Marketing Officer (Interim) | Board Experience | Marketing Led | Brand Positioning
* Successfully led a complete restructure of the Marketing Team during secondment as CMO* Leadership of full marketing team including global category teams (Consumables & Capital portfolios), local marketing activation teams in six regions, plus internal design studio, clinical and digital teams. 36 people across matrix organisation.
Aug 2022 - Apr 2023
Uk Marketing Director | Marketing Strategy | Product Launch | Digital Activation | Lead Generation
* Full funnel and omnichannel data driven content marketing* Cross channel: hospital tenders, community channels, distributor network, high street retail and eCommerce
Jul 2021 - Aug 2022
Commercial & Consumer Marketing | Go-To-Market Strategy | Content Creation | Integrated Marketing
Jul 2020 - Jul 2021
Global Expert Marketing Director | Consumer Healthcare | Kols, Experts & Influencers
Global marketing to HCPs, across Oral Health and Skin Health categories, with particular focus on HCP comms, patient trial and conversion strategies* Orchestrated a global consumer healthcare conversion programme, achieving +10% conversion effectiveness* Global sampling programme achieved +20% reach with no incremental budget* Influenced initiatives.
Jul 2018 - Jun 2020
Global Category Director | Category Planning | Innovation Roadmaps | Customer & Shopper Insight
Category marketing, strategy development and programme management for global Consumer Healthcare business. Early stage innovation lead for portfolio* Defined global category strategies, contributing to 2x market growth for 5 consecutive years* Negotiated and led the first Consumer Healthcare charity partnership contract* Developed total portfolio.
Apr 2014 - Jul 2018
Category Manager | Global To Local Planning | Cross Functional Team Leadership
Co-ordination of category strategy and management of category planning, for Global Oral Health portfolio
Oct 2012 - Apr 2014
Senior Consultant | Strategic Thinking | Insight Development | Innovation | Product Positioning
Full service brand consultancy, part of the M&C Saatchi group.* Successfully led projects with international clients, including Kelloggs, Unilver, Stella Artois & GSK
Jan 2012 - Sep 2012
Innovation Manager
Development of strategic platforms and pipelines, project management for innovation & renovation projects
Sep 2008 - Dec 2011
Strategic Planning Manager
Strategic brand development, Category Planning, Consumer Insight, Forecasting
Nov 2005 - Sep 2008
Group Brand Manager
Rhm
Group Brand Manager, Mr Kipling (Manor Bakeries)
Jul 2004 - Nov 2005
Sep 2002 - Jul 2004
Senior Brand Manager
Charles Worthington
Innovation and brand management
Nov 1999 - Sep 2002
Assistant Brand Manager
Jul 1997 - Nov 1999
1 education record
Ruth Willis education
-
University Of Warwick
FAQ
Frequently asked questions about Ruth Willis
Quick answers generated from the profile data available on this page.
What company does Ruth Willis work for?
Ruth Willis works for Smith+Nephew.
What is Ruth Willis's role at Smith+Nephew?
Ruth Willis is listed as Experienced Global Marketing Director | Strategy Devt | Commercial Success | Innovation & Portfolio Lifecycle | CMO Experience | Medical Device / Pharmaceutical / Healthcare | Team Builder | Chair of Governors at Smith+Nephew.
What is Ruth Willis's email address?
AeroLeads has found 1 work email signal at @gamahealthcare.com for Ruth Willis at Smith+Nephew.
Where is Ruth Willis based?
Ruth Willis is based in Redhill, England, United Kingdom while working with Smith+Nephew.
What companies has Ruth Willis worked for?
Ruth Willis has worked for Smith+Nephew, Gama Healthcare, Glaxosmithkline, Clear - M&C Saatchi, and Nestle.
How can I contact Ruth Willis?
You can use AeroLeads to view verified contact signals for Ruth Willis at Smith+Nephew, including work email, phone, and LinkedIn data when available.
What schools did Ruth Willis attend?
Ruth Willis holds 2 (I), English Literature from University Of Warwick.
What skills is Ruth Willis known for?
Ruth Willis is listed with skills including Brand Management, Fmcg, Strategy, Market Research, Marketing Communications, Strategic Brand Positioning, Strategic Thinking, and Customer Insight.
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