Ruth Y. Email & Phone Number

Somerset, New Jersey, Us

Lexington, Ma, Us

• Account Management:> Manage 25 deals and 40 countries mainly on Americas and South Africa, to strategically improve the voice business with clients, and become leading operator in the region> Assuring business margins by reviewing and taking action on market increases, margin risks, overstatement and alerts > Review and approve customization outside of products (routing exceptions, special deals, pricing)> Bridge internal sales, match selling and buying side (especially cross regionally), as well as identify and chase lost customer traffic streams• Bilateral Deals & Swaps: > Establish good communication with Sales Account Managers to develop, approve and execute country strategy and tactics for Voice business> Ensure deal supports country strategy and provides a market competitive cost base > Monitoring deal performance, risks and profitability • Pricing Analysis:> Set floor pricing of market competitive product for assigned region to ensure growth, maximize margin, and manage customer relationship with existing businesses> Strive to achieve a market competitive cost base for assigned destinations, by challenging Country Manager, amending deals, and arranging vendor routing selection> Develop market intelligence to understand voice terminating markets for cost base, regulations, alternative suppliers, customer demand, networks and international traffic flows

Waltham, Ma, Us

Waltham, Ma, Us

Waltham, Ma, Us

Waltham, Ma, Us

New York, Us

- Conducted in-depth and thorough qualitative and quantitative analysis of the Customer Data Platform market (CDP) with complex datasets, including competitor research, market survey, data wrangling, and data visualization, considering parameters such as existing competitors and CDP players, with focus on value proposition, identity resolution and API- Report scope of work and present insightful deliverables to CEO during weekly project review sessions, effectively communicating findings and recommendations to stakeholders in the final presentation- Develop Tableau visualization dashboards with CDP vendor reports, using regression models to display distinguishing features of vendors through histograms, pie charts, Pareto charts, cause-effect diagrams, etc.

Paris, Fr

• Supervised EC campaigns by projecting market research, analyzing sales data of L'Oréal Paris and competitors, and optimizing the GMV/UV/PV and conversion rate with EC marketing strategies• Executed successfully E-Commerce projects for 618 EC Festival (one of the most important EC events in China, like Black Friday in the U.S) on E-commerce platforms (JD, Alibaba, EC platforms similar to Amazon), finalizing designs of ISV/banner/floating• Coordinated with cross functional teams such as KA/PR/PM/Digital to integrate social & media campaigns, and created posts to promote major sales, resulting in product ranking NO.1 in sales performance

• Managed premium brand projects - Helena Rubinstein/ M.A.C/ Avene/ McDonald/ Oreo/ Anchor - to promote main products on social media, such as RedBook, Tik-Tok and Weibo• Executed social media campaigns, mainly by cooperating with categorized influencers and analyzing data to optimize marketing strategy, resulting in customer engagement increased by 200%• Independently executed Avene campaign on RedBook, optimizing SEO keywords to increase keyword matching, exceeding KPI 150%-200% and creating monthly hot posts

Amsterdam, North Holland, Nl

• Created insightful SWOT analysis models for Gucci Beauty to consolidate brand success and optimize sales training, increasing boutique loyalty customers• Conducted competitor analysis (YSL, Tom Ford, Chanel, etc.) on new launched products, holiday campaigns, samplings, GWPs and membership offers at E-Commerce stores, delivering cohesive channel strategies and competitive marketing programs which increased boutique sales in Fall season• Facilitated analytics reports towards commercial deck to present the brand successful campaign cases to senior level• Supported new product launch by leading TVC & KV design, upgrading Sephora landing page & product development page, optimizing UIUX to increase user experience and conversion rate for online shopping

Paris, Île-De-France, Fr

• Developed online marketing resources, assisted in collection launches for market week, and managed Lalique image database• Optimized marketing resources, organized distribution of collateral & marketing materials, and developed and maintained database for editorial & advertising clippings• Supervised E-Commerce mailing list and CRM, maintained strong relationships with 100+ customers, supported Lalique boutiques and showroom events

Newark, Nj, Us

• Collaborated with other ambassadors in compiling information that is of interest to international applicants.• Kept contact with candidates of RBS, collected their questions and developed model answers in collaboration with fellow Ambassadors to be shared among everyone.• Personalized the relationship between the prospective students and RBS and provide them with a window into the life of the university as only peers can do.

Seoul, Korea, Kr

Brand - HERA• In Marketing Department, (1) Conducted marketing research for 6 competitive brands, brainstorming promotions for new makeup products, cooperated with TOP2 media companies - Tencent, iQIYI - and magazine press Harper’s Bazaar(2) Planned and managed 5 onsite events for new product launch to attract consumers for limited edition makeup products designed by French artist, Edith Carron(3) Upgraded data on CRM to analyze and propose promotions based on consumer behaviors for increasing sales• In Training Department, (1) Conducted marketing researches for services provided in different brands for consumers, presented marketing researches and gave advice about services HERA should provide.(2) Monthly organized new product training/ basic training/ makeup artist training, designed invitation and sent to participators.

Shanghai, Shanghai, Cn

• Assisted the supervisor to do brainstorming, listed ideas for a brand which would have a show in Shanghai Fashion Week.• Interviewed HAZZYS’s design director for the new collection of 2018.• Composed script for the live show for Saint Angelo in Pitti Uomo in Florence, Italy.• Conducted business data analysis for wechat official accounts of some brands.• Updated the advertisement information of brands in the magazine, including the periods and contents for publishing, and contact with those companies.

Los Angeles, Ca, Us

• Conducted market research by visiting various modern and trendy malls, gather all the information of brands and contact potential tenants.• Arranged meetings with potential tenants, negotiated about contracts.• Made retail plans, retail budgets, and other relative documents.• Translated business documents bilingually.

Master'S Degree, Business Analytics

Bachelor Of Business Administration - Bba, Marketing

Summer Program In Year 2017, Financial Management, Korean Music