Ruth Young Email & Phone Number

Chicago

Focus on leveraging Affiliate Marketing targeting the geriatric market and related products. - Accomplishments include 45% landing page conversions- Video click through rates averaging 3.8%- Video view rates of 28%

Greater Chicago Area

Providing pro bono marketing consulting services to the Chicago non-profit community, with a focus on digital projects. The Account Director role leads a virtual agency comprised of teams of highly skilled cross-functional marketing professionals and manages the senior level client relationships. - Projects range from creating compelling new websites to developing brand strategies and key messaging platforms. - Diverse clients include the Midwest Energy Efficiency Alliance, Women’s Health Foundation, Chicago Arts Partnership in Education, The Arts Alliance of Illinois, Rogers Park Business Alliance and The Sargent Shriver Center for Poverty Law. - Note that each client became a multiple repeat client.

Greater Chicago Area

Turned around and re-launched the U.S. subsidiary of a global security company based in London. Integral part of the new executive team that took company to the first solid consecutive 12 months of positive EBITDA in over 5 years. Created and lead all strategic marketing across channels to drive awareness and sustained demand generation.- Launched all aspects of company’s strategic rebranding in the U. S. in collaboration with global efforts, including digital assets and content management for shared website.- Tripled website traffic through innovative search engine optimization and paid search programs, and increased lead flow 600% through multichannel demand generation efforts.- Achieved positive media coverage for 16 consecutive months through innovative thought leadership strategies.- Developed a comprehensive digital library of sales productivity tools resulting in accelerated sales cycles, higher value target segments and larger deal sizes (up to double the size). Adopted and adapted globally.

Chicago

Provided social media strategy services as an agency subcontractor for a variety of B2B and B2C clients. In addition, provided new business development services.

Greater Chicago Area

Re-positioned, re-branded, and re-launched a supply chain consulting organization in preparation for future sale by venture capital firm owners. Managed all go-to-market strategies for 4 vertical practices, including telecommunications, healthcare, technology, and retail.- Created and managed a highly effective inside sales team for sustained high-end demand generation resulting in $6 million in opportunity within the first 200 days of the role.- Developed and launched key account management program that increased client engagement by 850% in less than 12 months.

Chicago

Created the first enterprise-wide cross-sell efforts targeted at the 6 million consumers of the 8 leading home services brands in the country including Merry Maids, TruGreen and Terminix. Developed and tested new sales channels, and established strategic partnership opportunities that drove 500,000 leads across the enterprise.- Drove and produced the first enterprise-wide cross-sell strategy for the ServiceMaster Family of Brands, achieving 165% of goal. Through market research, customer insights, analytics, and predictive modeling, tapped into a $250 million dollar cross-sell opportunity that had previously not been leveraged.- Transformed an outdated gift certificate program into a robust gift card program for Merry Maids through the development of new channels of distribution and strategic partnerships, including American Express.

Richmond, Virginia Area

Part of the management Team that around and successfully revitalized the North American subsidiary of the world’s largest environmental engineering company (SUEZ) based in Paris. - Created and led marketing team, including market development, brand management, digital marketing, advertising, public relations, market segmentation, pricing, new product launches, and sales channels.- Provided field sales support for a 130-person indirect sales channel.- Initiated and managed customer experience improvement project that resulted in the prestigious top customer service award in category from Frost & Sullivan.

Mba, Marketing

Bachelor Of Science (Bs), Marketing