Through my consulting company, I impact business’s bottom-line with sales and processes, go-to-market strategy, marketing, and leadership in industries that need an injection of sales, reboot of their offering, launch of a new service or product, and understanding of their customer base/experience.Thru Ruth Z Consulting:1. Currently: Provider Healthcare sales, marketing strategy@ Confidential 2. VP & Chief Creative Officer at Michael Collard Properties, Inc.After serving as a Consultant, hired as Executive Leader, then Business Partner providing sales, and strategic and creative direction of this commercial real estate development firm specializing in ground-up mixed-use development.• Oversaw operations and sales for Oviedo on the Park, a 60-acre mixed use development.• Co-owned The Food Factory and The Factory Bar within Oviedo on the Park thru 6 months after open. The Food Factory is our branded upscale take on the food hall trend with eight small restaurants along with The Factory Bar, a 2400 sf themed craft cocktail bar.3. Consultant & COO at YMD Eye & FaceAfter serving as a Consultant, hired as COO to oversee operations and create structure and process efficiencies for this Facial Plastic Surgery medical practice.• Ensured proper operations, admin and reporting procedures, and staff in place to effectively grow the organization and ensure its financial strength• Oversaw marketing and social media• Oversaw employees• Established policies regarding HR, clinical workflow, communication, and front and back office operations• Oversaw all marketing activities including social media, print ads, campaigns, and sales outreach• Managed vendor partnerships• Increased revenue through additional sales responsibilities:o Conversion sales thru consultations with potential surgery candidateso Skincare consultations, which generated additional services and product saleso Created, ran and managed physician referral program to gain sales in patient referrals

Lead the sales effort in the Southeast US providing hospital systems with a new SaaS product entailing clinical workflow optimization, advanced patient communications technology and in-depth analytics to help them make data-driven decisions and create accountability within their clinical teams.• Product solution offering was a SaaS patient care assurance technology platform consisting of next generation nurse call, alarm and alert management and messaging/reminders on smart devices that improved hospitals’ clinical and financial performance as well as patient and clinician experience.Milestone Accomplishment: In the first 12 months, landed a large health system sale.

Lead the new sales effort in the Southeast US for the 18-month old healthcare vertical.• Nexus Connected Healthcare focused on business development and SaaS sales, providing consulting and strategy solutions to health systems with IT and clinical business initiatives.• Created and executed sales process talking points, PowerPoints, business strategy and complex marketing activities with vendors including Cisco in thought leadership, seminars, and summits.• Nexus Connected Healthcare worked with over 200 healthcare organizations in the inpatient, ambulatory, diagnostic services, and other care provider environments, delivering access and information at the point of care. - SaaS Clinical Solutions Included: Virtual Patient Observation in the patient room, Physical Security, Telehealth/Telemedicine, Alarm and Alert Management, Clinical Workflow Solutions, Clinical Mobile Strategy, Secure Physician and Clinical Collaboration Tools, Consulting and StaffingMilestone Accomplishment: Landed the first sale into one of the largest hospital healthcare providers.

Led the Healthcare Information Technology (HIT) Provider Sales Division selling offerings to hospitals and health systems including:• Full Application Development Lifecycle and Maintenance, Business Analytics and Intelligence, Data Warehousing, Data Management, Integration and Interoperability, Consulting and Business Process Outsourcing (BPO) in India.• Helped plan and execute thought leadership seminars, summits, and trade shows.Milestone Accomplishments:- Signed Master Service Agreement for Healthcare Information Technology (HIT) project with the fifth largest US hospital system.- Secured 1M HIT development project with the US largest home-based care management company.- Successfully negotiated Business Intelligence (BI), integration, and data warehouse re-engineering consulting projects for healthcare providers.- Became the company's first female leader.

• Sold Revenue Cycle Management software and services to physician groups and hospital C-Suites in the areas of: - Business Process Outsourcing (BPO) solutions for billing, coding, and insurance verification - Application Service Provider (ASP) hosted solutions with proprietary Practice Management software - Practice Management software integrated with Allscripts Electronic Health Record (EHR)

National Sales for this clinical documentation outsourcing services (BPO) company.• Developed and implemented a new business plan to increase sales to hospitals including "Go to Market" sales and marketing strategy, marketing collateral redesign, website redesign, trade show booth redesign, and targeted PowerPoint client presentations.• Managed Marketing FTE.Milestone Accomplishments:- Won back the business of a dissatisfied hospital healthcare system that had left the company before I came on board, resulting in $1 million in revenue.- Solely achieved new revenue in excess of $2 million in a twelve-month period.- Aided Medware to achieve new branding and revenue to successfully sell the company to an overseas buyer from India.

One of ten sales leaders selected to launch and lead Nextel’s new healthcare vertical.• Managed 20 salespeople in Florida focused on driving consulting and solution selling by promoting wireless solutions and software application adoption on wireless phones and other devices along with my own book of business.• Sold custom networks and solutions in hospitals utilizing third-party vendors.Milestone Accomplishments:- Ranked number six Vertical Sales Manager out of 250 in the nation in 2004.- Grew healthcare sales by 25% in 2 years, making it the #1 healthcare market in the nation.Awards: President’s Club Level Award for being top 7% of sales managers 2006 #1 Healthcare Vertical Team in the Company Award 2005 Top Activations Vertical Account Manger Sales Performer Award 2003