Ruti Amal (Svetlana Omelchenko)

Ruti Amal (Svetlana Omelchenko) Email and Phone Number

Insights professional with experience in Innovation, Transformation and L&D @ Imperial Brands PLC
Ruti Amal (Svetlana Omelchenko)'s Location
London, England, United Kingdom, United Kingdom
Ruti Amal (Svetlana Omelchenko)'s Contact Details

Ruti Amal (Svetlana Omelchenko) work email

Ruti Amal (Svetlana Omelchenko) personal email

n/a
About Ruti Amal (Svetlana Omelchenko)

My areas of expertise are insights, innovations and strategy. A senior marketing leader with international experience in blue-chip consumer goods and services companies, I've worked in mature and emerging markets, lived in four different countries, speak several languages. Being known for a high drive, passion and creativity, I bring new ideas, develop innovative solutions, make things happen. I build and shape teams, help people to realize their potential. I am a sought-after mentor, coach and speaker.

Ruti Amal (Svetlana Omelchenko)'s Current Company Details
Imperial Brands PLC

Imperial Brands Plc

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Insights professional with experience in Innovation, Transformation and L&D
Ruti Amal (Svetlana Omelchenko) Work Experience Details
  • Imperial Brands Plc
    Global Consumer Office (Marketing, Insights, Innovations, Science) Skills And Capabilities Director
    Imperial Brands Plc Jul 2024 - Present
    Bristol, Bristol, Gb
  • Prosemble Ltd
    Angel Private Investor
    Prosemble Ltd Sep 2024 - Present
  • Imperial Brands Plc
    Global Insights Transformation Director
    Imperial Brands Plc 2023 - 2024
    Bristol, Bristol, Gb
  • Imperial Brands Plc
    Head Of Insights, Europe
    Imperial Brands Plc 2022 - 2023
    Bristol, Bristol, Gb
  • Nnls
    Trustee/Board Member (Pro Bono)
    Nnls 2019 - 2023
    Trustee/Board member of NFP community organisation of 3000 members (community centre, synagogue, nursery, adult and youth education).
  • Sodexo
    Group Head Of Insights
    Sodexo 2018 - 2022
    92866 Issy Les Moulineaux Cedex 9, Fr
    Customer and Consumer Focus in Quality of Life Services, data and insights driven decisions.
  • Private
    Career Break: Studying And Volunteering
    Private Aug 2016 - Mar 2018
  • Coty Inc.
    Global Head Of Insights
    Coty Inc. Feb 2012 - Sep 2016
    Amsterdam, North Holland, Nl
    Reporting to the company President, I led a global marketing insights team of 17, and was responsible for all Coty insights projects world-wide for all 4 categories (fragrance, colour cosmetics, bodycare, skincare). This meant 100+ live projects at any given time and multi-million investments into insights and data.Transformed the insights function into the core for innovation and strategic planning, and was recognized as a thought leader, idea generator and change driver. We delivered Global Forecasts; Consumer and Market Opportunities for Strategic plans; and detailed market analyses for the CEO and Board.Drove of a culture change in Coty from a brand- to consumer-centric company through communication, education, training, consumer projects, big trends and insights events; and exposure to leading consumer innovation thinking and thinkers.Introduced Global Consumer Segmentation and Big Trend analysis, which enabled a global portfolio and strategy review. 5 new big business opportunities were identified and incorporated into the Strategic Plan 2016; key brand strategy and positioning reviewed in 2015-16.My team and I were at the core of the innovation process redesign. Prioritised 5-10 years innovation pipeline for all categories was created.
  • British American Tobacco
    Global Marketing L&D Manager
    British American Tobacco 2008 - 2011
    London, Gb
    Redesigned and implemented Global Marketing Training portfolio focused on consumer and innovations by working with innovative external partners, using technology and blended learning. Core programme won external award and gained internal recognition as the benchmark; training portfolio adopted by global marketing community. Created and led global Marketing Skills community consisting of 70+ managers world-wide through virtual knowledge sharing, collaboration and mentoring. Recognised as the most active and helpful knowledge-sharing community in BAT. Acted as company ambassador for Learning and Development by regularly speaking at conferences, being interviewed by marketing and general press (e.g. Guardian).
  • British American Tobacco
    Global Consumer Dialogue Development And Communications Manager
    British American Tobacco 2006 - 2008
    London, Gb
    Contributed to the design of the new marketing model. Developed as part of a team planning processes, decision rights, tools and methodologies. Global blueprint was developed and ready for pilot adaptation within a year. Rolled-out the marketing model in key markets through market assessments, recommendations to the boards, change management/implementation projects, incl. team training and communication. New model was implemented within 2 years.
  • British American Tobacco
    Global Marketing Innovations Manager
    British American Tobacco 2005 - 2006
    London, Gb
    Co-created innovation processes, tools and metrics; ran innovation projects with R&D that led to prioritized consumer focused innovation pipeline; instilled innovation culture through comms and training.
  • British American Tobacco
    Global Marketing Insights Development Manager
    British American Tobacco 2001 - 2005
    London, Gb
    Redesigned global insights tools/methodologies portfolio; developed global insights network (>250 people); enabled new consumer focused marketing strategy; key insights projects for brands, CORA (Corporate and Regulatory Affairs), M&A teams.
  • British American Tobacco
    Area Marketing Research And Information Manager
    British American Tobacco 2000 - 2001
    London, Gb
    Raised quality and profile of insights; developed local team and suppliers; integrated insights into strategic and operational planning.
  • British American Tobacco
    Marketing Research Manager
    British American Tobacco 1996 - 2000
    London, Gb
    Created and managed marketing research team; developed new methodologies; integrated insights into strategic and operational planning and projects. From 1999 Global Research Coordinator for Pall Mall brand.
  • Friedman And Rose Advertising Agency (Now Rose)
    Marketing Research Manager
    Friedman And Rose Advertising Agency (Now Rose) 1995 - 1996
    Dubai, Ae
    Established research function, contributed to new business development, created reputation for F&R as consumer trends experts.
  • Russian State Tv Company, Audience Research Department
    Researcher
    Russian State Tv Company, Audience Research Department 1994 - 1996
    Research projects: media consumption, consumer behaviour, advertising.
  • Public And Private Schools
    Psychologist
    Public And Private Schools 1991 - 1995
    Diagnostics, counseling, psychotherapy, teaching, training, research.
  • Commercial And Engineering Centre (Small Private Company)
    Business Development Manager
    Commercial And Engineering Centre (Small Private Company) 1990 - 1991
    Developed and launched language courses business (marketing, staffing, budget, client service).
  • Real Knowledge
    Private English Tutor
    Real Knowledge 1990 - 1991
    Small private company. Teaching English to private clients. Generated highest volume of sales, became top paid employee.

Ruti Amal (Svetlana Omelchenko) Education Details

  • Collège Universitaire Français (Paris Iv, Sorbonne And Moscow State University)
    Collège Universitaire Français (Paris Iv, Sorbonne And Moscow State University)
    Sociology
  • Moscow State Pedagogical University
    Moscow State Pedagogical University
    Psychology And Social Work
  • Moscow Teachers College
    Moscow Teachers College
    Pre-School Education And English
  • Music School N39, Moscow, Russia
    Music School N39, Moscow, Russia
    Piano And Music Theory

Frequently Asked Questions about Ruti Amal (Svetlana Omelchenko)

What company does Ruti Amal (Svetlana Omelchenko) work for?

Ruti Amal (Svetlana Omelchenko) works for Imperial Brands Plc

What is Ruti Amal (Svetlana Omelchenko)'s role at the current company?

Ruti Amal (Svetlana Omelchenko)'s current role is Insights professional with experience in Innovation, Transformation and L&D.

What is Ruti Amal (Svetlana Omelchenko)'s email address?

Ruti Amal (Svetlana Omelchenko)'s email address is ru****@****exo.com

What schools did Ruti Amal (Svetlana Omelchenko) attend?

Ruti Amal (Svetlana Omelchenko) attended Collège Universitaire Français (Paris Iv, Sorbonne And Moscow State University), Moscow State Pedagogical University, Moscow Teachers College, Music School N39, Moscow, Russia.

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