Ruti Amal (Svetlana Omelchenko) Email & Phone Number

Bristol, Bristol, Gb

Bristol, Bristol, Gb

Bristol, Bristol, Gb

Trustee/Board member of NFP community organisation of 3000 members (community centre, synagogue, nursery, adult and youth education).

92866 Issy Les Moulineaux Cedex 9, Fr

Customer and Consumer Focus in Quality of Life Services, data and insights driven decisions.

Amsterdam, North Holland, Nl

Reporting to the company President, I led a global marketing insights team of 17, and was responsible for all Coty insights projects world-wide for all 4 categories (fragrance, colour cosmetics, bodycare, skincare). This meant 100+ live projects at any given time and multi-million investments into insights and data.Transformed the insights function into the core for innovation and strategic planning, and was recognized as a thought leader, idea generator and change driver. We delivered Global Forecasts; Consumer and Market Opportunities for Strategic plans; and detailed market analyses for the CEO and Board.Drove of a culture change in Coty from a brand- to consumer-centric company through communication, education, training, consumer projects, big trends and insights events; and exposure to leading consumer innovation thinking and thinkers.Introduced Global Consumer Segmentation and Big Trend analysis, which enabled a global portfolio and strategy review. 5 new big business opportunities were identified and incorporated into the Strategic Plan 2016; key brand strategy and positioning reviewed in 2015-16.My team and I were at the core of the innovation process redesign. Prioritised 5-10 years innovation pipeline for all categories was created.

London, Gb

Redesigned and implemented Global Marketing Training portfolio focused on consumer and innovations by working with innovative external partners, using technology and blended learning. Core programme won external award and gained internal recognition as the benchmark; training portfolio adopted by global marketing community. Created and led global Marketing Skills community consisting of 70+ managers world-wide through virtual knowledge sharing, collaboration and mentoring. Recognised as the most active and helpful knowledge-sharing community in BAT. Acted as company ambassador for Learning and Development by regularly speaking at conferences, being interviewed by marketing and general press (e.g. Guardian).

London, Gb

Contributed to the design of the new marketing model. Developed as part of a team planning processes, decision rights, tools and methodologies. Global blueprint was developed and ready for pilot adaptation within a year. Rolled-out the marketing model in key markets through market assessments, recommendations to the boards, change management/implementation projects, incl. team training and communication. New model was implemented within 2 years.

London, Gb

Co-created innovation processes, tools and metrics; ran innovation projects with R&D that led to prioritized consumer focused innovation pipeline; instilled innovation culture through comms and training.

London, Gb

Redesigned global insights tools/methodologies portfolio; developed global insights network (>250 people); enabled new consumer focused marketing strategy; key insights projects for brands, CORA (Corporate and Regulatory Affairs), M&A teams.

London, Gb

Raised quality and profile of insights; developed local team and suppliers; integrated insights into strategic and operational planning.

London, Gb

Created and managed marketing research team; developed new methodologies; integrated insights into strategic and operational planning and projects. From 1999 Global Research Coordinator for Pall Mall brand.

Dubai, Ae

Established research function, contributed to new business development, created reputation for F&R as consumer trends experts.

Research projects: media consumption, consumer behaviour, advertising.

Diagnostics, counseling, psychotherapy, teaching, training, research.

Developed and launched language courses business (marketing, staffing, budget, client service).

Small private company. Teaching English to private clients. Generated highest volume of sales, became top paid employee.

Sociology

Ma, Psychology And Social Work

Ba, Pre-School Education And English

Diploma, Piano And Music Theory