Ruti Amal (Svetlana Omelchenko) Email and Phone Number
Ruti Amal (Svetlana Omelchenko) work email
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Ruti Amal (Svetlana Omelchenko) personal email
My areas of expertise are insights, innovations and strategy. A senior marketing leader with international experience in blue-chip consumer goods and services companies, I've worked in mature and emerging markets, lived in four different countries, speak several languages. Being known for a high drive, passion and creativity, I bring new ideas, develop innovative solutions, make things happen. I build and shape teams, help people to realize their potential. I am a sought-after mentor, coach and speaker.
Imperial Brands Plc
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Global Consumer Office (Marketing, Insights, Innovations, Science) Skills And Capabilities DirectorImperial Brands Plc Jul 2024 - PresentBristol, Bristol, Gb -
Angel Private InvestorProsemble Ltd Sep 2024 - Present -
Global Insights Transformation DirectorImperial Brands Plc 2023 - 2024Bristol, Bristol, Gb -
Head Of Insights, EuropeImperial Brands Plc 2022 - 2023Bristol, Bristol, Gb -
Trustee/Board Member (Pro Bono)Nnls 2019 - 2023Trustee/Board member of NFP community organisation of 3000 members (community centre, synagogue, nursery, adult and youth education).
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Group Head Of InsightsSodexo 2018 - 202292866 Issy Les Moulineaux Cedex 9, FrCustomer and Consumer Focus in Quality of Life Services, data and insights driven decisions. -
Career Break: Studying And VolunteeringPrivate Aug 2016 - Mar 2018
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Global Head Of InsightsCoty Inc. Feb 2012 - Sep 2016Amsterdam, North Holland, NlReporting to the company President, I led a global marketing insights team of 17, and was responsible for all Coty insights projects world-wide for all 4 categories (fragrance, colour cosmetics, bodycare, skincare). This meant 100+ live projects at any given time and multi-million investments into insights and data.Transformed the insights function into the core for innovation and strategic planning, and was recognized as a thought leader, idea generator and change driver. We delivered Global Forecasts; Consumer and Market Opportunities for Strategic plans; and detailed market analyses for the CEO and Board.Drove of a culture change in Coty from a brand- to consumer-centric company through communication, education, training, consumer projects, big trends and insights events; and exposure to leading consumer innovation thinking and thinkers.Introduced Global Consumer Segmentation and Big Trend analysis, which enabled a global portfolio and strategy review. 5 new big business opportunities were identified and incorporated into the Strategic Plan 2016; key brand strategy and positioning reviewed in 2015-16.My team and I were at the core of the innovation process redesign. Prioritised 5-10 years innovation pipeline for all categories was created. -
Global Marketing L&D ManagerBritish American Tobacco 2008 - 2011London, GbRedesigned and implemented Global Marketing Training portfolio focused on consumer and innovations by working with innovative external partners, using technology and blended learning. Core programme won external award and gained internal recognition as the benchmark; training portfolio adopted by global marketing community. Created and led global Marketing Skills community consisting of 70+ managers world-wide through virtual knowledge sharing, collaboration and mentoring. Recognised as the most active and helpful knowledge-sharing community in BAT. Acted as company ambassador for Learning and Development by regularly speaking at conferences, being interviewed by marketing and general press (e.g. Guardian). -
Global Consumer Dialogue Development And Communications ManagerBritish American Tobacco 2006 - 2008London, GbContributed to the design of the new marketing model. Developed as part of a team planning processes, decision rights, tools and methodologies. Global blueprint was developed and ready for pilot adaptation within a year. Rolled-out the marketing model in key markets through market assessments, recommendations to the boards, change management/implementation projects, incl. team training and communication. New model was implemented within 2 years. -
Global Marketing Innovations ManagerBritish American Tobacco 2005 - 2006London, GbCo-created innovation processes, tools and metrics; ran innovation projects with R&D that led to prioritized consumer focused innovation pipeline; instilled innovation culture through comms and training. -
Global Marketing Insights Development ManagerBritish American Tobacco 2001 - 2005London, GbRedesigned global insights tools/methodologies portfolio; developed global insights network (>250 people); enabled new consumer focused marketing strategy; key insights projects for brands, CORA (Corporate and Regulatory Affairs), M&A teams. -
Area Marketing Research And Information ManagerBritish American Tobacco 2000 - 2001London, GbRaised quality and profile of insights; developed local team and suppliers; integrated insights into strategic and operational planning. -
Marketing Research ManagerBritish American Tobacco 1996 - 2000London, GbCreated and managed marketing research team; developed new methodologies; integrated insights into strategic and operational planning and projects. From 1999 Global Research Coordinator for Pall Mall brand. -
Marketing Research ManagerFriedman And Rose Advertising Agency (Now Rose) 1995 - 1996Dubai, AeEstablished research function, contributed to new business development, created reputation for F&R as consumer trends experts. -
ResearcherRussian State Tv Company, Audience Research Department 1994 - 1996Research projects: media consumption, consumer behaviour, advertising.
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PsychologistPublic And Private Schools 1991 - 1995Diagnostics, counseling, psychotherapy, teaching, training, research.
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Business Development ManagerCommercial And Engineering Centre (Small Private Company) 1990 - 1991Developed and launched language courses business (marketing, staffing, budget, client service).
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Private English TutorReal Knowledge 1990 - 1991Small private company. Teaching English to private clients. Generated highest volume of sales, became top paid employee.
Ruti Amal (Svetlana Omelchenko) Education Details
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Collège Universitaire Français (Paris Iv, Sorbonne And Moscow State University)Sociology -
Moscow State Pedagogical UniversityPsychology And Social Work -
Moscow Teachers CollegePre-School Education And English -
Music School N39, Moscow, RussiaPiano And Music Theory
Frequently Asked Questions about Ruti Amal (Svetlana Omelchenko)
What company does Ruti Amal (Svetlana Omelchenko) work for?
Ruti Amal (Svetlana Omelchenko) works for Imperial Brands Plc
What is Ruti Amal (Svetlana Omelchenko)'s role at the current company?
Ruti Amal (Svetlana Omelchenko)'s current role is Insights professional with experience in Innovation, Transformation and L&D.
What is Ruti Amal (Svetlana Omelchenko)'s email address?
Ruti Amal (Svetlana Omelchenko)'s email address is ru****@****exo.com
What schools did Ruti Amal (Svetlana Omelchenko) attend?
Ruti Amal (Svetlana Omelchenko) attended Collège Universitaire Français (Paris Iv, Sorbonne And Moscow State University), Moscow State Pedagogical University, Moscow Teachers College, Music School N39, Moscow, Russia.
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