* Spearheaded an Online Distribution & Revenue Management strategy with key metrics for a chain of 45+ hotels that increased online revenue by 38% in the first year, and 40% the next year.* Analyze market trends, OTA Performance to identify growth opportunities.* Led the contracts, optimization and partner integration for regional and global B2B marketplace partners like HyperGuest and Roibos to enhance distribution.* Monitor OTA performance metrics, bookings, contribution to overall revenue and conversion rates.* Use Data Insights, analyzed demand and optimized revenue across channels working with Hotel teams and sales.* Led new program projects like localisation of the Website in 2 languages, resulting in an uptick in revenue from the targeted geographies.* Led a high-performance distribution team, managing their performance, providing ongoing training and development, and promoting a culture of continuous improvement.

• Led business growth in South India, managing a portfolio of 300 hotels with a focus on expansion.• Demonstrated expertise in understanding the distribution ecosystem of hotels and providing recommendations on the most effective distribution network within budget constraints.• Hosted webinars for international audiences with industry peers to share knowledge and discuss industry trends.• Recognized by clients for exceptional customer service and proactive problem-solving skills.

• Efficiently manage and oversee technical and digital teams to ensure timely delivery of products, specifically Synxis Booking Engine & Sabre GDS.• Generate comprehensive reports and perform analytics on a weekly, monthly, and quarterly basis.• Strategize, plan, organize, and budget for digital marketing initiatives in collaboration with revenue managers and in-house teams to maximize ROI.• Proactively educate hoteliers on the untapped potential of GDS, its relevance for different types of hotels, and provide consultation on growth opportunities.

• Managed revenue and commercial operations optimization for the Western region through seamless collaboration with Sales, Network Planning, and Marketing departments during the competitive times of Low Cost Carriers' entry into the Indian market.• Conducted regular monitoring of competitor pricing in all sectors handled, analyzed local market dynamics and demand generators, and provided recommendations on market mix strategy to Flight Analysts• Mentored and provided support to Flight Analysts on Airmax-Sabre functionality and enhancements• Conducted market visits with Sales teams at various stations to gain comprehensive understanding of market dynamics and trends.

• Contributed to the implementation of the Central Revenue Management System and established a dedicated team for managing revenue for the Taj set of Leisure hotels.• Facilitate weekly rate/sell strategy meetings with General Manager, Director of Sales, Reservations Manager, and Front Office Manager of multiple hotels.• Conduct a thorough analysis of historical data and current bookings to predict demand periods for function space, rooms, and catering.• Contributed to the success of the TOP (Total Overdrive for Profits) team - a collaboration between Mckinsey and Taj aimed at implementing revenue enhancement initiatives. Notable achievements include:• Streamlined revenue management processes, resulting in an increase in overall profitability.