I have been leading the Brand Experience at Tata Elxsi with expertise in the domains of Brand Strategy, Brand Identity & Visual Communication, Packaging Design, Spatial and User Experience while also working closely with the clients to consult them and hand hold through the process of design to execution.Key projects:• The brand extension and implementation of the new Air India brand across 82 airports - India & International. •Research and Communication Design for a leading paintings and coatings company: Studying the consumer behaviour in the 8 countries from the SESA region and developing a communication concept toshowcase the colour themes and for the home painting.•Asian Paints Book of Colours (Karnataka & Rajasthan): Research driven books of colour palettes, textures and stencils that were used by the users, architects and the contractors as colour inspiration for their homes for Rajasthan as well as Karnataka.•Chaayos: Designed and developed the brand identity for a new brand of chai and coffee vending machines to be launched at offices and airports.•Universal Nutrisciences: Revamping the packaging design for the entire portfolio of nutraceutical medicines.

•Taj Connemara Chennai: I was instrumental in conceptualising and designing the relaunch campaign - print and digital for the launch event of this legendary Hotel.• Brand Architecture for Taj: Under the new brand architecture for the Taj, I have developed the new brand identity and with it, the design language for the brand and it’s verticals - the Hotels, the Palaces, the Resorts and the Safaris.•Taj Palaces: Developed the visual design language for all the seven Taj Palaces post the new brand architecture. Each Taj palace had a unique design system inspired from it’s architecture, geography, history and sense of place.•Taj Holidays Campaign: Successfully spearheaded social campaigns for Taj Holidays on platforms like facebook and instagram in addition to the SEO campaigns.•New product launch: Launched new corporate products like the Taj Wedding Studio from the inception, having worked on the identity, colour palette, look and feel, visual language and digital reach.