1) Developed user flow diagrams, wireframes, and high-fidelity prototypes for Kai, an AI Teaching Assistant, using Figma.2) Designing and implementing the Kai Notification System to enhance user experience with timely and relevant notifications.3) Utilized Airtable and Maze for design discovery and analysis, gaining insights into user needs and behaviours.

1) Developed an internal marketing tool for the Deloitte x SCADpro partnership, significantly enhancing employee awareness and earning positive feedback from stakeholders by employing design thinking and collaborating with a cross-functional team.2) Led a diverse team of 13 members, ensuring adherence to timelines and quality standards. Implemented design thinking methodologies to guide various design phases, resulting in high-quality deliverables.

Led a team of 15 professionals at SCAD, partnering with BMW to develop a visionary customer experience that embraces the Virtual goods and metaverse concept.

*Conducted heuristic evaluations and competitive analyses to identify design improvements.*Utilized design thinking methodologies to ideate and iterate design solutions.*Collaborated with developers to ensure design feasibility and implement design solutions in a timely manner.

Designed and optimized digital content, including web pages, landing pages, and advertisements, to enhance user experience and engagement.Conducted keyword research, SEO analysis, and A/B testing to increase online visibility, drive traffic, and improve conversion rates.