As the Head of Strategy at Advait Group, I will play a crucial role in shaping the company’s future by driving its long-term growth strategy, particularly in the areas of green energy and global expansion. I will work closely with senior leadership to develop strategies that align with market trends and ensure we maintain a competitive edge.Key Responsibilities:Develop and execute long-term strategic plans focused on business growth and market expansion, particularly in renewable energy technologies.Conduct market research and competitive analysis to identify opportunities for new products and services.Collaborate with cross-functional teams to ensure strategic alignment across the organization.Provide strategic insights and recommendations to the leadership team based on industry trends and data-driven analysis.Lead initiatives for international expansion and diversification of business verticals.Manage relationships with key stakeholders, including government agencies, business partners, and investors.

As the Head of Human Resources at Advait Group, I will be instrumental in shaping the company’s organizational culture and talent strategy to support long-term growth, particularly as we expand globally and into green energy sectors. I will work closely with senior leadership to develop HR strategies that align with the company’s objectives, ensuring we attract, retain, and develop top talent. My role will include overseeing all aspects of human resources, from recruitment and employee engagement to performance management and workforce planning, ensuring we have the right people in place to achieve our goals.Key Responsibilities:Develop and implement HR strategies that align with the company’s growth objectives, especially in international markets and new sectors like renewable energy.Lead recruitment efforts to attract top talent across all business units, ensuring diversity and inclusion.Manage performance management systems and employee development programs to foster a high-performance culture.Collaborate with department heads to ensure that HR initiatives are aligned with business needs and growth strategies.Oversee employee engagement, retention programs, and workforce planning to ensure long-term success.Provide leadership in handling employee relations and ensuring compliance with labor laws and company policies.Drive organizational development initiatives, including leadership training, succession planning, and team-building activities.

Ambitious and driven public relations strategist with extensive experience directing PR campaigns in both agency and in-house settings. Proven success developing, managing and implementing media strategies and measuring results across traditional media and digital channels. Bringing to the table a strong network of global contacts and cutting-edge communication skills. Responsibilities include:· Promoting a culture of high performance and continuous improvement that values learning and commitment to high quality. Actively developing staff, including opportunities to learn new skills and advance both personally and professionally. Providing mentorship to grow staff and ultimately build succession into key roles.· Directing the public relations and earned media outreach strategy and efforts through leadership of public relations agency as well as participate in the planning, development, and execution of branded events and activations.· Cascading communication of the brand's core ideology, leadership vision and the period's top priorities to all members of the organization and key partners.· Leading, motivating, coaching and provide strategic direction of the marketing and communications team to support the development and execution of the integrated marketing and communications strategy and plan. · Transforming arbitrary, old marketing practices into proficient, professional brand-building and marketing practices.· Leading the process for establishing annual departmental goals and objectives and ensuring successful implementation and execution.

At Advait Greenergy, we engage in a wide range of activities focused on clean tech and green energy. Our expertise includes turnkey solutions, manufacturing electrolysers and fuel cells, carbon consultancy, climate projects, and carbon neutrality services. We are committed to providing comprehensive and integrated services to our clients, ensuring a smooth transition towards a greener and more sustainable future. Our mission is to become a leading professional enterprise in the field of green energy innovation. We aim to utilize cutting-edge technology and sustainable practices to make affordable green energy accessible to every individual. Additionally, we strive to empower communities with the knowledge and resources needed to live sustainable and fulfilling lives.Advait has ventured into Green Hydrogen production technologies and end-to-end services, positioning itself as a comprehensive solution provider. With upcoming manufacturing units for Electrolysers and fuel cells, Advait will control the entire value chain, ensuring seamless integration and superior quality control. This strategic move aligns with the growing market for hydrogen-based solutions, driven by global efforts towards cleaner energy sources.

· Established local and national media relationships, monitored client press coverage metrics, coordinated press conferences, and ensured team leaders were abreast of all client press coverage and activities.· Pitched and secured local and national print, online and broadcast media coverage.· Collaborated with clients from concept to production and launch of nationwide print, radio, TV, Web, and social-media campaigns that routinely exceeded client expectations with new ideas for corporate communication.· Drafted news articles, media advisories, press releases, and by-line articles for UK-based tech clients.· Performed ad hoc account management tasks as assigned; Provided client service and administrative support; attend meetings, handle scheduling logistics, and draft agendas, quarterly KPIs and recaps.

Student Rep for the MSc Strategic Communications - attended multiple board meetings and played an influential role in making it easier for international students to study amidst the pandemic. Organised social activities and gatherings for the cohort to bond over, including brightest minds from over 16 countries.

· Executed the strategy and scheduled Advait’s own communications and was responsible for publishing across all platforms (website, social channels + Mailchimp). Drove growth strategies and increased online traffic by 220%.· Created innovation across Advait’s paid media offering, staying up to date with the latest industry trends and standards whilst communicating Advait’s growing vision and purpose consistently across all internal and external stakeholders.· Conducted a re-branding project for the company utilizing content marketing and graphic design skills through marketing materials, created and curated brand presence on social media channels.· Autonomously managed strategy work, deliverables, and related client communications across multiple complex/anchor accounts.· Managed and optimised media campaigns across multiple platforms: predominantly through Facebook Business Manager, Google Ads and Marketing Platform (formerly Adwords and DoubleClick Manager), and social channels such as Facebook and Linkedin. · Briefed and managed projects through the agency, liaising with team members, HR and digital and checking the work has been delivered as per the brief.

· Worked collaboratively with other internal or external teams: be it strategists, account directors, designers or analysts to produce campaigns, creative ideas, audience segmentation, and develop innovation opportunities.· Developed media plans and recommendations: for a range of assigned clients, across direct response performance media, as well as awareness and engagement objectives. Forecasted ongoing media strategy achievement across channels and audiences on 12 unique projects.· Managed proposals for prospective and retainer clients by working with the wider team to identify the correct mechanic, influencers, and creativity for each brand and their target audience.· Building strong trusted relationships with all direct clients interested in reaching and engaging audiences in all aspects of Paid Social Media (Facebook, Instagram, LinkedIn, Twitter, Tiktok).· Earned the skill to lead conversations with senior and mid-level clients, and with both client and agency contacts, building relationships and influencing effectively.· Evaluated prospective clients' existing social branding, content and marketing activity to identify new strategic and creative opportunities working collaboratively with the sales team, based on performance and cultural trends.

Worked as Peer Mentor and organised 16 workshops for Freshers. Support and encourage new first year student in their adjustment to UAL and London and the expectations of college, ensuring a smooth transition and acclimation to campus, and established a sense of belonging.

Attended 4 meetings and represented student body on the College Board, and facilitated improving workshops for current students

Worked with the staff members, professors, lecturers and programme director closely to provide feedback on the courses, teaching and assignments. Served as a positive role model, both in the classroom and within the community at large.

· Managed client communication on a day-to-day basis, Efficiently worked in a team for strategy development with 3 key accounts; helping to curate an insight-driven content calendar and releasing ads as per event calendar, coordinated between client and agency· Took the lead in setting objectives and measurable outcomes for client content strategies across channels and presented to the VP on recommendations to increase client’s brand value · Based on extensive research, improved client’s communications strategy with statistical scenario analysis of historical performance of the brand and the current situation of the culture to create better brand image· Participated (and sometimes led) client-facing interactions: related to paid media, from video calls to in person meetings to presentations. · Worked closely with the Client Director and Client Manager, Vice President to ensure they are fully aware of all agency activity

· Worked with YUVA’s account and creative teams to lead and deliver high-impact, creative work alongside CEO’s of multiple industries – from sports and engineering, through to technology and banking.· Planned, executed and hosted a Corporate Philanthropy event with event with top politicians and industrialists from all over India to offer thought leadership platform to kids with exceptional talents from the underprivileged sections of the society· Assisting with the reporting of post media campaign analysis and reports.· Abetting with PR regularly, which involved public speaking, extensive media research, speaking to media owners at press conferences and addressing world-class leaders. · Wrote and developed, and innovated email, banner, brochure, website and social copy and translated brand positioning into impactful market messaging· Collaborated with the Events and Outreach teams to utilize existing and devise new means of distributing education and food and promoting our campaigns and motive

· Attended internal meetings with senior leaders in order to provide insight into their financial metrics and progress against targets, whilst making recommendations to improve metrics.· Played a key role in compiling the informational and emotional needs of the company’s vision and in identifying content, format, and channels best suited to satisfying those needs· Developed an ability to own or direct internal meetings when appropriate and collaborate internally with creative, user experience, account, and analytics partners· Earned the ability to manage a multitude of different projects and integrated campaign deliverables (from strategic response to execution)· Supporting of administrative tasks and posting on company’s social media channels