Ruud Grim is program manager of NSO team Space for Sustainable Development and deputy of NSO team Space Sector Development. One of his main tasks is to facilitate and stimulate the use of satellite based information services for societal benefit areas, research and commercial businesses. He is currently managing the Geodata for Agriculture and Water Facility (G4AW) in which 25 public private partnerships (>130 involved organizations) in 15 countries are developing advisory and financial services for millions of small holder farmers and pastoralists in Africa and South-East Asia, all demand driven and based on a business and financial model. He is actively interacting with user communities, (inter)national organizations, Dutch service providers, NGO's, research institutes, Dutch embassies. With his team, and supported by RVO, he further explores G2G, K2K and B2B cooperation is various countries. He is the Netherlands contact point for the Group on Earth Observations (GEO) .Key words: programme coordination, business development, international cooperation For more information on G4AW: https://g4aw.spaceoffice.nl/en/ Connect with G4AW via our LinkedIn group: https://www.linkedin.com/groups/8509495/Ruud can be found on Twitter at @ruudgrim.