Playing to win by end-2-end e-commerce strategies and execution that really work: creating and articulating winning aspirations, then move on to where-to-play and how-to-win distinguished choices, assuring matching capabilities, budgets, resources and management systems. Passionate about digital transformation and managing teams to truly integrate digital into the heart and soul of international, creative, high-growth, ambitious, premium brand companies. All resulting in the ‘perfect marriage’ between the fundamentals of the old and new economy, regardless physical or digital channels. Focussed on creating an environment in which others can excel, and coach young talents to develop their competencies to levels they couldn’t imagine before. Being practical and results-orientated is the way to fast delivery of substantial contribution of revenue and profitability. Key words: digital strategy, director, leadership, transformation, end-2-end eCommerce, hyper-growth, entrepreneurial, self-starter, calculated risk taking, full P&L responsibility, multi-culture, multi-language, multi-country, multi-channel, cross-channel, coaching young talents, creative yet flexible and pragmatic, premium A-brand.