High end fashion brand. Specialized in polo shirts for men. Wholesale & e-tail. Core figures: Private Ltd.Responsibilities: Design, merchandising, buying, marketing, sales, operations, internet and finance.Achievement: Created a new fashion brand: morse code®-- --- .-. ... . / -.-. --- -.. . specialized in premium polo shirts for men. Sold in high fashion boutiques in Europe, USA and in private e-shop.

Responsibilities: Re-build the brand appearance in Benelux. PR portfolio management.Achievements: Opened +70 high end multi-brand retailers in The Netherlands, Belgium & Luxemburg. Opened a sales office in Amsterdam. Re-created the market visibility of J Lindeberg.

Responsibilities: Develop & implement the sales & retail strategy and deliver the European sales volume. Lead and coach a group of 8 sales directors from 8 different countries in Europe. Forecasting, (Key) account planning, forecast accuracy and KPI’s. Member of European and Benelux Management Team and member of the European and Benelux product council. Achievements: Hit all targets (€65 million). Volumes, value and gross profit targets with +105-114%. Closed international seconds deals with Kmart London, Cameleon Brussels, opened shared factory outlets with Levi’s. Made close-out deals with Bijenkorf Holland, Inno Belgium, Printemps France, Kaufhoff, Ansons Germany, El Corte Ingles Spain, La Rinacente Italy & Selfridges UK.

Responsibilities: Lead and coach the Benelux sales team of 6 account managers, 2 customer service teams and 4 field merchandisers. Forecasting, account business planning, cash-flow, deliver KPI’s, field reporting, manage and support promotional activities, trade fairs and line meetings. Member of Dockers Europe and Levi’s Benelux Management Team and member of European Product Council.Achievements: Delivered Benelux sales volume and value target of €15 million and gross profit target. Best performing country in volume, value and gross profit for Dockers in Europe (+11% year on year).

Responsibilities: Lead, coach and develop the Benelux sales team of 6 account managers, 2 customer service teams and 4 field merchandisers. Forecasting, (Key) account business planning, cash-flow, deliver KPI’s, field reporting, manage and support promotional activities, trade fairs, line meetings and presentations. Member of the Levi’s Benelux Management Team and European Product Council.Achievements: Delivered volume, value and gross profit: Benelux target of €15 million (year over year +15%). Very well balanced distribution and visibility of Dockers in the Benelux market. Established an above target performing sales team and customer service department. Very strong key accounts over performing in first quality and c.o. +20% year over year profitability.

Responsibilities: Enlarge SIS’s and optimize profitability per m2, introduce and promote new styles & the top collections, organize new door openings. Forecast meetings, stock management, present analysis to create movement and optimize turnover & services. Organize sales promotions like DDD (Bijenkorf). Member of the European Product Council.Achievements: Delivered key – area account sale targets in volume, value of €6 million and gross profit plus brand equity goals. Bijenkorf resulted as best performing on Dockers key account in Europe per M2. Year on year +25%. Increased SIS area’s at Inno Belgium and Brahm Luxembourg with +40%. Started with a new chain The Sting with +15 doors. Piet Zoomers +6 doors.

Responsibilities: Head of the Levi ‘s denim collection together with the Merchandise Manager. Line presentations. Innovating the jeans line. Providing analysis of sales results. Brussels HQ meetings for line development and special requests, European lobby for new styles. Directing the sample collections, quality control of incoming first quality products.Achievements: Balanced jeans line. Sales volume up +25% versus target, seconds down -8%, c.o. down -5%. Design, merchandise and sales having 1 voice and 1 aligned target.

Responsibilities: Manage a diverse regional portfolio including O&O. Increase equity, analyze and drive performance, maximize productivity, extend operation excellence, manage and create SIS’s. Implement: segmentation, budget planning, stock management, promotional activities, customer visits, optimal presentation of Levi’s products with POS, shop staff training, up to date balanced customer base. Deliver market intelligence. Member of the Benelux product council.Achievements: Delivered the account sales target in volume, value €7-8 million and brand equity goals. Delivered sales KPI’s. Hit all targets average Year on Year +10%. Opened +13 multi-brand stores a year. Received an Performance award for visibility of the brand and excellent performance, resulting in a cross functional move to the merchandise department with the mission to improve the jeans line and a create a better alignment between design, merchandise and sales.