Together with retailers, L creates loyalty programs for today and tomorrow. We want to enrich life for the many. And give everyone the opportunity to collect things in life that put a smile on their face. People that feel good are the essence of loyalty. The best currency to build a strong relationship between companies and customers.Over 30 years ago, our founders created their first loyalty concept that travelled across the globe.Together we share over 1200 years of experience in loyalty. Loyalty is in our DNA, we understand loyalty. That’s why we are the founders of loyalty. We now want to use all our experience to move the loyalty business forward. By creating new concepts, ideas, technologies and products. We set new standards in loyalty.

Implementing with a team the new data foundation for innogy NL including data ingestion, data lake, data science platform and big data platform.

Give to getAs you know, there’s never a dull moment in food retail. With the fast pace of mobile and social media developments, we see shoppers’ behaviour changing almost from day to day. And as we all know, today’s consumer is more demanding than ever. This is partly due to the recession – which continues to have an effect on shopping budgets - but also because consumers want to feel recognised and addressed in a relevant way. The more personally this is done, the better they feel about it.We believe that the future of retailing will be driven by data, which will need to be skilfully analysed. In the new customer-steered dynamic, 'Give to Get' will be the rule: if we want customers' data, we will have to give them something worthwhile in return.Robert van der WallenCEO Brand Loyalty

LOYALTY PROGRAMMESHow can you get casual customers and transform them into loyal shoppers, while also increasing your existing shoppers’ spend?The Loyalty Programme proposition is one of - if not the most - powerful proposition in a retail marketing mix, and delivers substantial additional sales and profit to our clients’ stores. The average increase of 3-7% in total turnover over the programme period reaches a peak at the end of the programme, when customers visit en masse to redeem their rewards. The turnover increase is driven mainly by an increased spend from existing customers, especially primary customers.In my role as Senior Customer Insights Analyst I'm responsible of delivering proof of our concepts from a quantitative point of view by creating analytical models, standardizing the approach, providing full in depth studies and combining the outcomes with the qualitative researches resulting into actionable insights and proof of concept.

As a Commercial Business Analyst I am responsible for offering commercial advise towards our National Sales Offices in the greater European region and it's clients. The second part of my role is risk manager of the loyalty programmes we offer. Lastly I support the organization by providing trainings for the BrandLoyalty University, building new analytical tools, and act as a mentor for new collegues.

Educational work experienceAvans Hogeschool, Academie voor ICT & Management

Educational work experienceAvans Hogeschool, Academie voor ICT & Management