Responsibilities:-Reconstruct the marketing system of China in post-pandemic era, formulate business development strategies for the company, and manage growth, profit and customer satisfaction for both direct customers and sales distributors.-Develop new business partnership with key industry players like e-payment company, global affiliate union etc., and drive incremental growth by creatively, sufficiently leverage the partner’s resource. -Manage a multinational team to achieve performance targets and complete key projects set by senior management.-On the basis of achieving profit targets, promote the development of the company's brand exposure and consideration through public relations, co-branding campaign, event marketing, etc.-As the regional department head, collaborate with internal and external stakeholders to advance the localization implementation of the headquarters' digital products in Greater China.-Manage most regional operating functions, including but not limit to PR, creative production, promo & price policy.Achievements：-Achieve 2023 annual revenue target that matched the historical best performance; Achieve consecutive significant monthly revenue growth in Jan-Jun 2024, on top of the historical best data.-Expanded and maintained partnerships across various segments of the industry ecosystem, efficiently utilized partner resources to boost sales growth and brand reach.-Through effective management and motivation, increased team efficiency several times compared to before, with a notable rise in team member satisfaction and morale.-The 2023 Double 11 campaign case wins a Gold of Digital Marketing from a top-tier marketing award, Greater China

The company：renowned fast-growing mobile phone manufacturer, rank at No.2 in CN market by market share; annual marketing investment scale at billion level. Major Responsibilities: empower online/offline business of China and oversea market (20+ major countries) with advanced digital marketing capability; Responsible for building the 1st party customer data platform to enhance personalized communication capability and media efficiency; regulate & support regional marketing teams to adopt the most relevant media planning approach to improve effectiveness; establish scientific media planning-optimization-measurement-analytics process from 0 to 1; manage annual negotiation and leverage the joint-business-plan with global top digital platforms to uplift the digital marketing capability in prioritized countries as well as create co-marketing IP collaboration to build premium, vibrant brand image; Lead innovative pilots to build competitive edge.

The company：Listed hospitality company in Hong Kong Stock Exchange，which owns one of the biggest integrated resorts in Macao, with 7 hotels and a couple of world-class real estate projects. The resort brand is featured by luxury hotel, premium shopping mall, fine dining restaurants and unlimited entertainment facilities crafted for high-spending customers. Major Responsibilities: Omni-channel marketing & integrated campaignAchievements: over-fulfill the annual e-commerce turnover and branding targets by 10%+ under strict budget control; Initiate 4 new digital products/programs; Effective integrated campaign management to generate 20 mil+ product video views from complimentary sources, including KOL live-streaming & viral video, affiliate channel and roadshows etc., O2O marketingAchievements: The O2O program in 2021 2H acquire 50 thousand of new sign-up members and drive several mil of incremental resort spending; The exposure & engagements of Retail related contents increase by 7 times YoY. Develop digital channel & Craft resort digital IPs:Achievements: brand social accounts had the fastest annual organic growth in the market; brand fan base, popularity & top ranking posts had 10 times YoY increase in 2021; the digital IP become always-on iconic asset since launchedGrow social commerce and enhance leads generation:Achievements: Run the ever-best e-commerce campaign in Macao and beat all local competitors in 2021 Jun 18 season in both sales and branding metrics; sold record-high 60 thousand of rooms under the potential threat of Covid-19; create digital widget, content, T&C etc. to support sales team’s operation.

Project experiences：Strategic consultation to a top cross-border payment company to dig out the most prospecting digital marketing positioning and quick-wins opportunities; Performance marketing excellence evaluation & improvement plan to a global top FMCG company etc.

The company：Listed company in Hong Kong Stock Exchange. As one of the biggest integrated resorts in APAC, it has 13,000 hotel rooms, 800 retail stores, 200 F&B outlets and the best arena in south China region. Integrated marketing strategy：develop full funnel marketing strategy to fulfill core business objectives，including driving visitation， Ecommerce turnover，loyalty members acquisition & activation，brand awareness & consideration.Achievements: Drive the company’s 70% hotel room turnover and 60% online branding impression.loyalty program building:Achievements: Acquire 500k+ new sign-up loyalty members in one year without any cash spendingApp & Website marketing:Achievements: App users amount grow 300K+ in launch phase. brand website take over the top 3 SEO ranking of primary category keywords.O2O marketing: Achievements: Generate 10 times incremental retail gross transaction value via successful partnership with core industry platforms; the integrated marketing campaign won Marketing 360 award as the sole industry representative.Marketing event management: Achievements: successfully launched the DianPing Black Pearl awarding ceremony with positive feedback from partners and media platformsContent Development: Achievements: deliver 3 hero videos and 20+ viral videos each year; recognized by a couple of industry awards. Deep Dive in data-driven precision marketing:Achievements: The sales conversion rate uplift 50%+ and number of bookings increase by 100%+.

Responsibilities:Build strategic business model of company and develop revenue source for company’s overall performance marketing service, including search, social, Ecommerce, DSP / Programmatic buy, O2O commerce, data analytics etc. meanwhile develop oversea performance marketing service – Search + Video + Social for local & global clients. Drive strategic partnership with Alibaba/Tmall, Tencent social DSP BU and Baidu to accelerate company’s performance marketing and data analytics portfolio. Achievements:Won the ever-biggest search business pitch in Mediacom ChinaIn two months, help company stabilize East China service team and improve the satisfaction level of all key clients. Turn the business to a vicious cycle from previous status of messy, high-attrition, severe client dissatisfaction Upgrade the singular, low-margin business model to a diversified profitable service portfolio. Successfully on-boarding new high margin product to a couple of clients. Successfully develop new clients for companyCreate new performance marketing product for social commerce by innovative collaboration with media platforms and agency internal working teams

Evolve company performance marketing business capability from preliminary status to industry leading position and Act as major contributor for the parent corporate Vivaki Group's outstanding achievement "Baidu 5-star partner certificate" Successfully fulfill business transition of P&G search AOR in 2012; Improve service quality YoY and Develop new revenue source for the BU since 2013.Positioning and Development plan for performance marketing & ecommerce business unitPerformance marketing strategy planning for key accounts in China and extended planning/operation excellence support to HongKong/Taiwan marketParticipate in new business pitch and new search business development;Media relations management and tactical support on buying plan. Operations management in optimizing profit, working capital and efficiency; Team management, motivation and professionals development;Achievements:Grow search billing/Rev. by 1150% (2013vs.2010) with 100%+ annual compounded growth rateSuccessfully enhanced client satisfaction develop new product and make outstanding profits for the agency businessLead the team to achieve organization certificate

Integrated online marketing strategy and planning for famous brands;Win the business from 20+ well known companies, including China Mobile, Tencent, HSBC, Springer Group, Venetian Macau, Unilever, Nippon etc.. Business Development and Contract Negotiation. Regular industry research for China Internet environment and upgrade the business strategy according to trends of various industries

Drive business growth and manage key merchants in mobile phone category. New product development and growth Eechnet cellphone replenishing business achieves the No. 1 in B2C/C2C industry within two monthsThe category KPI grew by 60% in Q4, 2007

Assist the project manager to build initial operation team and smoothly transfer the business into the company; Process optimization and quality control; key account service; team training

e-commerce marketing analytics; online campaign management; competition analysis; business process optimization