Ruud currently works as the channel sales manager for CIC Technology, a Sydney based manufacturer of access control & security products. In this role Ruud is working with a network of security and access control integrators in Tasmania, Victoria, South Australia and WA, while also dealing directly with end-users within the Federal & State Government, Defence, education, health, facility management, utilities, mining and other sectors. With over 20 years of experience in the enterprise SaaS and tech space, he has worked across multiple regions and industries, delivering value and solving problems for clients.Ruud applies his experience from tenures in Europe, North America and APAC to contribute to a modern sales and marketing strategy, and build trust, loyalty, and integrity with his partners and customers. He speaks five languages: Dutch, English, Norwegian, French and German, and enjoys cooking, cycling, hiking, running, and playing tennis in his spare time.