Ruud Rinkel

Ruud Rinkel Email and Phone Number

CFO *Nominated for the 2025, 2024, 2023 and 2020 CFO of the Year by Orange County Business Journal @ Horizon Brands
San Clemente, CA, US
Ruud Rinkel's Location
San Clemente, California, United States, United States
Ruud Rinkel's Contact Details

Ruud Rinkel personal email

About Ruud Rinkel

Nominated for the 2024, 2023 and 2020 CFO of the Year Award by the Orange County Business Journal. Ruud is a finance executive, global business strategist and startup expert with 25+ years’ experience building profitable organizations through financial strategies that drive growth worldwide. In senior corporate roles, he’s worked for multinationals, Fortune 500 brands and public/private companies (PricewaterhouseCoopers, Avaya, Arbonne, ICU Medical) in the tech, medical and consumer products industries. With expertise in organizational strategy and international growth markets, Ruud helps startups and emerging companies quickly build, scale and thrive.Ruud is the CFO for Horizon Brands and Namawell where he oversees the company’s finance operations, strategic planning and growth initiatives, ensuring the company is set up for long-term business success. With Namawell from its inception, currently working on international expansion.Born and raised in the Netherlands, Ruud started his career in the international audit practice at PricewaterhouseCoopers in Amsterdam and Silicon Valley, where at the time he was one of their youngest employees going abroad. While working for conglomerates, Ruud led several successful acquisitions and business integrations and opened new country markets. A career highlight was helping Arbonne International successfully restructure its debt to become profitable for venture capitalists—an endeavor that earned the company the “Corporate Turnaround of the Year” award from M&A Advisor magazine.A values-driven and pragmatic leader, Ruud has empowered multi-disciplinary teams for over a decade. With a “we’re all in this together” approach, he believes in leading by example while leveraging individual strengths to create synergistic, high-performing teams.Ruud holds an MBA, Master’s Degree in Economics, and Post-Graduate Degree in Accounting (CPA). Numbers permeate his days, but he loves analyzing the story behind them. A life enthusiast, he also loves his family and can often be found bike riding, at the beach or traveling the world.

Ruud Rinkel's Current Company Details
Horizon Brands

Horizon Brands

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CFO *Nominated for the 2025, 2024, 2023 and 2020 CFO of the Year by Orange County Business Journal
San Clemente, CA, US
Employees:
69
Ruud Rinkel Work Experience Details
  • Horizon Brands
    Cfo *Nominated For The 2025, 2024, 2023 And 2020 Cfo Of The Year By Orange County Business Journal
    Horizon Brands
    San Clemente, Ca, Us
  • Horizon Brands
    Cfo *Nominated For 2024, 2023 And 2020 Cfo Of The Year By The Orange County Business Journal
    Horizon Brands Sep 2018 - Present
    Costa Mesa, California, Us
    CFO and member of executive leadership team of Horizon Brands (www.horizon-brands.com), a consumer products company, and Namawell (www.namawell.com), a related company that sells high-end cold press juicers to everyday consumers.Overseeing finance operations, strategic planning, growth initiatives and scalability of process and systems. The company’s sales have more than doubled during Ruud’s tenure. He has been with Namawell from its inception, where he built the entire e-commerce organization and infrastructure from the ground up, and is now selling to customers all over the world.
  • Santa Cruz Nutritionals
    Corporate Controller
    Santa Cruz Nutritionals Jan 2018 - Sep 2018
    Golden, Co, Us
    Annual Revenue $400M. Private Equity. Leading contract manufacturer of gummy vitamins, probiotics and supplements.Responsible for the finance organization, overseeing accounting, treasury, tax, financial planning and reporting functions. Working closely with new leadership team, private equity firm, and banks.− Completed acquisition of two companies in the US and Canada, including purchase accounting.− Finalized refinancing of the company and established relationship with banks.− Implemented new reporting package, including newly acquired companies and new bank covenants.
  • Icu Medical
    Director Of Global Integration (2017–2018) | Ass. Controller (2013-2017) Assumed Controller Position
    Icu Medical Feb 2013 - Jan 2018
    San Clemente, Ca, Us
    NASDAQ: ICUI. Annual Revenue $2.3B. Company develops, manufactures, and sells innovative medical devices in over 30 countries.Directed the global integration of acquired company. Oversaw all accounting functions, internal controls, global close, treasury, financial planning and Board reporting.− Led the successful global integration of large acquired company ($1B). − Completed acquisition of companies in the US, Australia, South Africa, and the UK.− Oversaw the close of a manufacturing facility in Slovakia and the transfer of operations to Mexico.− Led the conversion to new Oracle system (R12).− Developed a monthly management package with actuals and forecast, margin analysis, and key operational metrics.− Implemented new business intelligence reporting tool.
  • Stemtech Healthsciences International
    Corporate Controller
    Stemtech Healthsciences International Jul 2011 - Feb 2013
    Annual Revenue $60M. Stem cell nutrition company with operations in over 20 countries.Provided accounting leadership with overall responsibility for the worldwide finance organization. Oversaw accounting, treasury, tax, financial planning, and reporting functions. Reported to CEO. Managed global finance team to support international business.− Designed and implemented a dashboard with daily sales figures as well as key business and operational performance metrics.− Established a comprehensive worldwide 13-week cash flow forecasting model and initiated funding from banks.− Opened new markets in India, Kenya, Japan, and South Korea; established all accounting, tax, and treasury.− Improved worldwide commission process, resulting in a 50% reduction of work time.
  • Arbonne International
    Assistant Controller *Assumed Controller Position
    Arbonne International Jan 2009 - Jul 2011
    Irvine, Ca, Us
    Annual Revenue $400M. Private Equity. Group includes Arbonne International and Levlad, manufacturing and selling personal care products.Maintained overall responsibility for worldwide accounting team, including manufacturing. Worked directly with (interim) CFO, private equity firm, and Audit Committee. Managed fresh start accounting and reporting.− Contributed to the successful restructuring of $750M debt with new private equity owners. Received the “Corporate Turnaround of the Year” Award from M&A Advisor magazine. − Transformed the accounting closing process, resulting in an accelerated book close from 15+ days to 5 days.− Implemented a procurement process, achieving improved efficiencies and cost savings.
  • Conexant
    Director Of Accounting
    Conexant 2008 - 2008
    Irvine, Ca, Us
    NASDAQ: CNXT. Annual Revenue $800M. Company designs, develops, and sells semiconductor system solutions.Directed global accounting organization, financial statements, internal controls (SOX), and foreign compliance in Europe/Asia.− Completed the carve out and sale of a major business unit.− Strategized the shared services center in India; transferred fixed assets and cash application processes.− Implemented controls and processes, improving visibility and compliance of statutory financial statements (globally).
  • Avaya
    Regional Controller | Regional Finance Director
    Avaya 2005 - 2008
    Morristown, New Jersey, Us
    NYSE: AV. Annual Revenue $5.3B. Company provides communication equipment/software integrating voice and data services.Led accounting and finance team of the high-growth markets ($240M) with full P&L and balance sheet responsibility.− Provided senior leadership to country finance teams and established weekly sales forecasts.− Developed reporting model in Hyperion Essbase with country balance sheets and income statements.− Go-to person for accounting policies and internal controls (SOX). Led country balance sheet reviews.− Oversaw all statutory and tax requirements and led transition to new external auditors resulting in 15% cost savings.− Set up a shared services organization in Pune, India and transferred the EMEA billing and collections team. Established and led the SAP Champions Team.

Ruud Rinkel Skills

Accounting Internal Controls Mergers Sarbanes Oxley Act Ifrs Financial Reporting Mergers And Acquisitions Cash Management Revenue Recognition Due Diligence Forecasting Manufacturing Budgets Cost Accounting Management Start Ups Auditing Strategic Financial Planning Strategy Cash Flow Sec Filings Restructuring Us Gaap Finance Leadership Tax Executive Management Managerial Finance Gaap Financial Analysis Cpa Acquisition Integration Financial Audits Management Of International Teams Sarbanes Oxley Outsourcing Internal Audit Treasury Hyperion Enterprise Transfer Pricing Financial Accounting Financial Modeling Variance Analysis Valuation Corporate Finance Erp Ipo Enterprise Risk Management Business Planning Shared Services

Ruud Rinkel Education Details

  • University Of California, Berkeley, Haas School Of Business
    University Of California, Berkeley, Haas School Of Business
    International Business & Communications
  • Vrije Universiteit Amsterdam (Vu Amsterdam)
    Vrije Universiteit Amsterdam (Vu Amsterdam)
    School Of Business And Economics
  • Vrije Universiteit Amsterdam (Vu Amsterdam)
    Vrije Universiteit Amsterdam (Vu Amsterdam)
    School Of Business And Economics
  • Ncoi University Of Applied Sciences
    Ncoi University Of Applied Sciences
    Master Of Business Administration (Mba)

Frequently Asked Questions about Ruud Rinkel

What company does Ruud Rinkel work for?

Ruud Rinkel works for Horizon Brands

What is Ruud Rinkel's role at the current company?

Ruud Rinkel's current role is CFO *Nominated for the 2025, 2024, 2023 and 2020 CFO of the Year by Orange County Business Journal.

What is Ruud Rinkel's email address?

Ruud Rinkel's email address is ru****@****ail.com

What schools did Ruud Rinkel attend?

Ruud Rinkel attended University Of California, Berkeley, Haas School Of Business, Vrije Universiteit Amsterdam (Vu Amsterdam), Vrije Universiteit Amsterdam (Vu Amsterdam), Ncoi University Of Applied Sciences.

What skills is Ruud Rinkel known for?

Ruud Rinkel has skills like Accounting, Internal Controls, Mergers, Sarbanes Oxley Act, Ifrs, Financial Reporting, Mergers And Acquisitions, Cash Management, Revenue Recognition, Due Diligence, Forecasting, Manufacturing.

Who are Ruud Rinkel's colleagues?

Ruud Rinkel's colleagues are Miranda Chinichian, Mba, Adrian M., Chun Tse Lee, Frod Yeh, Jeremy Godinez, Daniel Merritt, Shawn Bell.

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