Responsible for the development and introduction of a new multi million value proposition for the German lottery market

DOOR International is a globally recognized leader in Learning and Development, specializing in Results-Based Leadership, Sales, and Culture training solutions. With over 40 years of proven expertise and an expansive international footprint, we have the experience and resources to design bespoke programs tailored to drive measurable business outcomes.Our solutions are aligned across 32 languages and delivered through diverse modalities, including in-person workshops, virtual instructor-led training (viLT), virtual reality (VR), and e-learning. At DOOR International, we empower organizations to unlock their full potential by fostering leadership excellence, enhancing sales performance, and shaping impactful workplace cultures.

At Eco-Movement, I played a pivotal role in transforming the company from a national leader to an international powerhouse in the Charge Point Location Data industry, winning clients like Google, Apple, TomTom, Here, BP, Tesla and Uber. Leveraging my experience in the eMobility market, I spearheaded the development of several new value propositions tailored to diverse verticals, including charge point operators, major navigation providers, consultancies, municipalities and governments. In addition I successfully helped lead the company through a solid Series A investment round, securing the necessary capital to further scale our operations and support the mission of facilitating the global adoption of Electric Vehicles. My strategic vision and ability to execute complex sales initiatives were key in positioning Eco-Movement as the leading data provider in the eMobility transformation.Result: 25 New clients won in 2023.

At NGDATA, I led the sales operations for our cloud-based, SaaS enterprise Customer Data Platform (CDP), driving significant growth across key sectors including Telcos, Utilities, and Financial Institutions. I played a crucial role in developing and marketing new value propositions specifically tailored for Telcos and Utilities, enabling these industries to leverage our platform for predictive analytics and real-time customer insights.In the financial sector, I successfully upsold existing clients by showcasing the enhanced capabilities of NGDATAs CDP, particularly in use cases like customer acquisition, retention, up-sell, cross-sell, churn prediction, and Customer Lifetime Value (CLTV) optimization. My efforts resulted in securing multiple high-value deals, ranging from €0.5 to €1.5 million, thereby contributing to the company's revenue growth and strengthening client relationships.Through strategic sales initiatives and a deep understanding of the technical capabilities of the customer data platform, I significantly expanded NGDATA's footprint in the EMEA region, ensuring that our solutions delivered measurable business value to enterprise clients.

As Chief Commercial Officer at Eco-Movement, I was instrumental in developing and implementing the business model that became the foundation for the company’s structural growth. I developed and led the strategy that enabled Eco-Movement to acquire Charge Point Location data at scale on an international level, transforming the company from a local player into a key global provider in the eMobility market.One of my key achievements was establishing strategic partnerships with leading players in the eMobility industry, which significantly expanded our data acquisition capabilities and market reach. This approach not only ensured the availability of reliable and comprehensive Charge Point Location data but also positioned Eco-Movement as the go-to platform for accurate, real-time data across Europe and beyond.Through my leadership, Eco-Movement successfully built a European Data Platform that now powers the electric driving ecosystem with clients like Google, Tesla, TomTom, Here, A Better Routplanner and Apple. Result: Development and introduction of highly successful business model that wins top-tier global clients

As Director of New Business Development EMEA at NGDATA, I played a crucial role in enhancing NGDATAs Next Generation Customer Data Platform, Lily Enterprise, by spearheading the integration of Rednun's data-driven personalized video platform. This strategic integration allowed NGDATA to significantly expand the capabilities of the CDP, enabling not only the prediction of customer behavior related to churn, upsell, and retention but also the direct execution of personalized, effective actions through customized video content.I developed new value propositions for Telcos and Utilities, successfully opening new markets beyond NGDATA's traditional focus on financial institutions. This innovation empowered our clients to leverage real-time customer insights and immediately act on them, delivering highly personalized customer experiences that drive increased engagement and customer lifetime value. My work positioned NGDATA as a more competitive player in the EMEA market, capable of offering end-to-end solutions that both predict and influence customer behavior.Clients among others: Liberty Global, Belfius Bank, Standard Chartered, Innogy/RWE, ENI, Merrill Lynch, Bouygues, Wells Fargo, T-Mobile.

Rednun’s data-driven Video Engagement solutions revolutionize customer communication by adding maximum relevance, significantly enhancing Customer Experiences. Our platform makes data-driven customer profiles and predicted behaviors instantly actionable across multiple touchpoints throughout the customer journey. This approach has proven exceptionally effective in reducing churn, increasing retention, decreasing inbound calls, and boosting sales and renewals for leading Telcos, Utilities, Financial institutions, Insurance Companies, and retailers.Launching a fully automated cloud based personalized video platform in 2011 was a groundbreaking achievement, especially considering the technological challenges at the time. Our innovative solution for automated scalability was used by AWS as a case study for a long time. Through strategic vision and the relentless efforts of a highly dedicated team, I successfully grew Rednun into a leading innovator in the online video market, earning industry-wide recognition and establishing thought leadership for several years.In 2016, Rednun—still entirely bootstrapped—was acquired by NGDATA, a big data company renowned for delivering valuable customer insights. This acquisition created a powerful synergy, combining Rednun’s cutting-edge video engagement capabilities with NGDATA’s customer insights to deliver a unique, end-to-end proposition. This strategic integration provided a significant competitive advantage, offering clients an unparalleled ability to move seamlessly from insights to actionable, personalized customer interactions.Result: Successful sale of startup in 2016https://vimeo.com/154090800

Led the creation and growth of Automo, a pioneering company specializing in workflow optimization for broadcasters and advertisers. Developed and launched innovative automation solutions that streamlined on-air promo and channel navigation workflows, enabling fast, error-proof versioning with enhanced creative possibilities. Secured key partnerships with industry leaders like MTV, Comedy Central, and RTL. Additionally, spearheaded the development of the 'Interactive Ad' platform, allowing advertisers to dynamically update TV commercials in real-time, significantly improving market responsiveness and engagement.

Palookaville specializes in the (re)positioning of brands. Common clients are entertainment companies, sportswear brands, broadcasters or television producers, F.E. Stage Entertainment (corporate), Nike, NRC Handelsblad, Vesteda, Esquire, Eneco, SNS Bank, SNG.