• Build, manage and monitor all digital strategies and digital marketing plans for the company,brands, and all products; web, SEO/SEM, social media, database marketing, email, and displayadvertising.• Supporting in maintaining the brand by working on marketing campaigns. • Performing market research, strategizing with other marketing professionals and creatingcontent to aid in the success of marketing campaigns.• Create integrated marketing campaigns based on market segments to gain new customers andbuild repeat business.• Brainstorm innovative digital growth strategies and tactics. Present workable recommendationsto the team.• Coordinate with internal and external stakeholders and help improve digital marketing andcampaign effectiveness.• Spearheaded market research and targeted content creation to significantly propel product promotion.• Duties from the Digital Marketing Specialist position were seamlessly transitioned and expanded upon in my role as Manager - Marketing.

• Developed and executed comprehensive digital marketing strategies, leveraging SEO/SEM, social media, database marketing, email, and display advertising channels to promote the company, brands, and all products.• Conducted in-depth market research and collaborated with other marketing professionals to create targeted content that supported the success of marketing campaigns.• Utilized LinkedIn Recruiter to identify and acquire key talent to support the company's growth and development.• Coordinated with internal and external stakeholders to improve digital marketing and campaign effectiveness, devising innovative digital growth strategies and tactics that generated ROI.• Created integrated marketing campaigns based on market segments to gain new customers and build repeat business, while managing campaign budgets and forecasting ROI.• Developed and managed new marketing strategies and campaigns based on detailed analysis of market forces, qualitative insights, and the needs of the brand and product strategies.• Crafted high-quality, engaging content that improved organic SEO success, working closely with marketing and product teams to drive content programming and support thought leadership activities.• In 2022 and 2023, generated over USD 1.5 million in sales funnel leads through paid media campaigns for Solar Solutions & USD 1 million Value for EV Chargers.

• Monitoring and optimizing advertising campaigns to achieve client objectives and KPIs.• Formulating and implementing marketing objectives, strategies, and plans that support clientproject success and growth.• Conducting market research to identify new competitor strategies and new market opportunities for existing and new services.• Strategizing marketing campaigns based on market research and data from past campaigns.• Formulating written and visual content for digital media campaigns by collaborating with internal teams such as content and design.• Extensively being involved in management decisions on processes and business development.• Planning, budgeting and forecasting with the internal team and the clients for upcomingmarketing campaigns to meet sales targets/KPIs.• Grooming new team members when required.• Develop subordinates and team members by providing valuable insights, knowledge sharing,training and knowledge transfer on digital marketing.• Assigned Hotel Projects in 2019, 2020, 2021 and 2022 overall performed 20 - 36 Return On Ad Spend

• Managing campaigns on different advertising platforms such as Search Ads 360, Display & Video 360, Google Ads, Google Analytics, Microsoft Advertising, Facebook, etc.• Conceptualizing and formulating paid media advertising strategies for projects of multipleverticals and industries.• Providing recommendations on advertising strategies to reach target markets, create awarenessamong customers, and persuasively promote the benefits of services provided.• Execute web audit, collect and analyze data and results, and identify gaps, trends, and insightsto achieve maximum ROI in SEO. • Researching on current market trends, market demands and gaps which will help clients toposition themselves and provide quality services.• Manages SEM Campaigns with monthly budgets of USD 6000.• Research and analyze competitors' SEO practices.• Optimizing copy and landing pages provide recommendations and execute/manage strategiesfor content development in coordination with SEO goals.• Previous position responsibilities are being continued.• EME Champion Award 2022.• Best SEO Project - Non Travel - CINEC.• Best PPC Project - Hotel Chain (Large Scale) - Anantara Hotels, Resorts & Spa.

• Managing digital marketing (PPC, SEO, Social Media) campaigns as a Project Manager for avariety of local and international client projects which includes World Class Luxury hospitalitybrands.• Interpret data to deliver insights and recommendations to the internal teams & clients.• Meeting Key Performance Indicators of client projects set by the management.• Preparation of weekly/monthly reports of projects.• Analyzing campaign performance, strategy, creative development and provide insights toimprove processes & projects.• Planning, budgeting and forecasting with the team and the clients.• Co-ordination with designers to create advertising material, provide direction, theme, format(Banners, Social media posts)

• Grasping a clear understanding of various functions in the organization, including operations,management viewpoints and company policies and practices affecting each area of business.• Improving rankings and identifying issues for the underperformance of projects.• Assisting on SEO & PPC client projects requirements assigned by the Team Leads• Client Communication & Management.• Recognizing any needed improvements in processes in the team and in projects andinitiate/suggest.• Timely on-site SEO and PPC audits.

- Assisted in day to day PR activities such as coordination and dissemination of press releases, documentation and invoicing processes etc.- Supported the Visiting Journalist programme of the Communications Team.- Played an integral role in PR in relation to the communication and marketing of The Sound of Music; especially in relation to media coordination for the press conference/ interviews/ briefings.- Assisted with Cinnamon Magazine operations of sourcing advertisers, artwork and debt collection.- Assisted in the dissemination of Press releases and handling media for the event “Sound of Music”which generated publicity worth of Rs.28 million.