Ruxin Xue Email & Phone Number

Beijing, China

1. Responsible for the delivery of programmatic and direct ad ops campaigns sourced in the SEA region, including but not limited to quality control, trafficking, troubleshooting, reporting and optimisation.2. Ensure good relationships with internal sales, compliance, editorial, technology and product departments including interpretation and application of ad operations SLA, issue resolution and escalation processes.3. Liaise with teams responsible for Inventory & Yield Management, Planning and Business Intelligence and Technical Development to ensure open flow of information and data to better understand performance and optimise campaigns.4,Research potential partners and clients for iQiyi and help to reaching out, including organising pitch meetings, analysing industry & competitors, and developing slide decks.

Beijing, China

1. Created and implemented promotion content to drive increases, produced 19 short videos and 3 mini plays with over 23 million views during employment.2. Established and operated TikTok official accounts of new product 'Tomato Novel', gained over 3.1 million followers and 19 million likes within 3 months.3. Tracked and analysed backend data to assist in marketing strategy adjustment, product development and customer research.4. Formulated 2 fan communities and enhanced the activity through regular interactions, prize draw, referral rewards, and offline meet-ups.

Beijing, China

1. Planned and scheduled daily updates for the emotional and traditional opera sections, using scheduling tools as needed. A total of 736 daily updates with over 17 million listens were created during employment. 2. Contributed to the creation of campaign briefs to deliver against strategic objectives (consumption, perception, brand) across multiple media and platforms. The 2020 graduation event Youngsters' Summer and the pandemic special Look at the Global Outbreak received over 200 thousand live streaming views and 130 thousand social media impressions.3. Monitored audience feedback, managed and updated a selection of schedules and reports, including tracking key metrics to aid decision making. 4. Supported cross-divisional collaboration, joining the dots across Marketing, Advertising and Business Development departments.

Beijing, China

1. Formulated daily tournament updates for the 2019 China Women's Super League and independently conducted an interview with football member Wang Shuang, which received over 3000 reads in 24 hours. 2. Participated in the C'estbon Beverage and HLA sponsorship planning, deployed and distributed their promotional materials during the event and completed the filming and editing process of short videos for multichannel advertisements.3. Organised on-site promotional activities in Zhengzhou, which doubled the number of visitors and increased the number of fans on the public website by 1600 through a combination of online and offline campaign.

Beijing, China

Assistant Director of the original short video series "Mr. & Miss Sugar"

Master'S Degree, Digital Culture And Society

Coursework: data journalism, social media, marketing and platform, sharing economy and its discontent, gendering technology, introduction.

Bachelor'S Degree, Broadcasting And Hosting, 3.7/4.0 (Top 3 In The Class)

Activities and Societies: Director of Outreach Department in Federation of SocietiesCoursework: audio-visual language, film and television.