Rui P. G. Pereira Email and Phone Number

- Hands-on leader in immersive technology (AR,XR) development and interaction design. - Collaborated with cross-functional teams to create interactive spatial computing prototypes and experiences.- Led the early discovery phase and championed creative ideation and iterative prototyping- Led the tech stack and system flows design for immersive application as well as Technical direction and development team management on production cycles.- Immersive technology though leadership: supporting client-facing presentations, facilitating technology demystification and demonstration of technology potential through prototypes and pragmatic examples.Clients/Projects include: - Microsoft Arts&Culture + We Are Listen - "Ancient Olympia: Common Grounds";- USHMM + Tessellate Studio - "Tower of Faces - An Augmented Reality Experience";Awards: - Core77 2023 Interaction Winner Award - "Tower of Faces - An Augmented Reality Experience"- Core77 2023 Notable Emerging Technology Award - "Tower of Faces - An Augmented Reality Experience"- Anthem Golden Award - "Tower of Faces - An Augmented Reality Experience"

Teaching 'Magic Windows and Mixed-Up Realities' a course developing critical thinking, sketching, designing and building Augmented and Mixed Reality experiences at the Interactive Telecommunications Program - New York University

Integrated Meta Reality Labs Research team in the exploration, research and prototyping of future forward XR experiences leveraging Meta’s immersive and genAI technology focused on persistent interactive spaces and data. - Led the ideation, technical development, and launch of innovative tools, platforms, and/or products’ prototypes and discovery phase identifying significant opportunities- Focused on Meta’s strategic and competitive position to deliver ideas and prototypes aligned with Meta’s Reality Labs Research mission and recognized best in the industry.- Worked closely with cross-functional team members to drive vision, define product requirements, coordinate resources from other groups and guide the team through key milestones. - Created and iteratively prototyped ideas and concepts and presented to stakeholders- Managed research direction and potential through constant listening and learning from users and stakeholders - Developed high fidelity, polished demos and prototypes to be presented to C-Level stakeholders

(contract) Lead Ux Engineer for Google Cerebra.- Created and developed an animation explaining complex server-side technologies involving user data and privacy in an accessible and expandable fashion. - Leveraged narrative tools like metaphors and progressive disclosure in tandem with 3D web animation frameworks (threeJS, GSAP, tweenJS)- Work closely with cross-functional team members to drive initial vision, define requirements, coordinate resources and guide the team through key milestones

Designed curriculum, syllabus and taught the Augmented Reality (AR) section of NYU's Tandom School of Engineering "Professional Certificate in AR/VR Development and 3D Graphics"

Consulted with Google's major media partners on Product Innovation and novel Advertising and Marketing Campaigns leveraging Google’s technologies, data and insights.- Primary driver for identifying significant opportunities for collaboration between Google product teams and Google's media partners in innovative marketing and advertising campaigns driving product vision, strategies and roadmaps in the context of broader organizational strategies and goals.- Part of the creative and technology core team partnering with Brands and their creative agencies in developing unique marketing experiences.- Prototyped, developed and provided Technical direction for production development partners of next generation advertising and marketing interactive experiences- Collaborated with product teams in strategic partnerships with major Brands through presentations, workshops and prototypes to research, find an define new products and experiences based on google Technology and data (collaborations include: ATAP Project Tango, ATAP Project Jacquard, AR/VR, AI-UX ). - Demystifying Technology and Prototyping experiences leveraging up and coming Google technology to demonstrate their value and relevance to Google partner brands .

- Contributed to the Lab both as a hands on designer/developer and as the Lab head managing the Lab’s team.- Became the go-to specialist and thought leader in emerging technology in the agency.- Ran Havas Innovation Lab, leading the team in technology exploration, prototyping and developing future forward, strategy-aligned, interactive marketing experiences. - Developed synergies with major technology developers (Intel, LittleBits) and the agency for internal development and growth through partnerships and events (Hackathons, Workshops).Achievements:- Brought home the Lab's first Cannes Lions Award in Social Data Innovation with the campaign Moving Words (2015)- LittleBits partnership - pushing forward the agency culture and capabilities

freelance Interaction Designer, Creative Technologist and consultant specialized in creating playful experiences.Clients include studios/agencies like Moey Inc., FakeLove, Rockwell Labs working on projects for Intel, Google, Volvo, MoMath, National Guard, (...) in a diverse range of mediums (mobile, physical interaction and interactive spaces) and settings (exhibits design, experiential and events).

live visuals performer.realtime creation and manipulation of visual media for musical performances and events.Collaborations include internationally known dj's and producers form a wide range of music styles such as: King Britt, FaltyDL, Matthew Dear, Apparat, Optical, Andy C, KnifeHandChop, ...selected events:VIA (2011-12, Pittsburgh US), Red Bull's Popular Soundclash(2006, PT); EuroCultured (2004, UK); CBT-Heineken ( 2002, PT); ShowSkills (2004, UK); IMAGO (2005, PT); OvarVideo (2001, PT); vBrooklyn (2007, US); Tranzducer (2007, US); (...)

Teaching Audiovisual Interactive Systems at Design and Technology MFA

research and develop new interactions and technology for creative expressions and interfaces for artistic expression. Collaborated with the EyeWriter research team in the development of the second version of a low-cost and opensource Eye-tracking device.

Working within project teams to integrate interaction design into the overall design solution. Communicating with multidisciplinary teams and interacting with clients. Developing user research and insight analysis.Conceptualizing user interactions of products and software (including storyboards and scenarios, as well as interface sketches and schematics). Developing detailed flow diagrams, defining features, information architectures.Developing POVs and trend research for defined industries/ market categories.Producing or managing the production of final deliverable (such as presentation decks, UI specifications, user scenarios) and functional prototypes.Research and development of emerging technologies and novel interactions together with IDEO Labs team.

Interactive and multimedia technologies researcher and designer.Worked closely with directors creating visual media, interactive scenic designs and projection systems incl. projection mapping for theater plays and performances. Concept, Design and development of thematic Interactive installations for the Theater public spaces.Filming, Editing, Titling and post production of television ads and promotion materials and DVD authoring.

multimedia design and interactive technology research